Philips OLED 809 is quite a versatile television that appeals to a wide range of consumers. Its standout feature among all the TV models on the market is the multicoloured Ambilight backlighting. It often allows for even greater immersion and engagement in the world of film. What is most important in televisions—contrast, black levels, and colour reproduction—are all at a high standard, which is something that will always impress in OLED TVs. The tested television, while performing quite well in our tests, does have some notable drawbacks. These include the quality of tonal transitions and the jumpy operation of the dynamic tone mapping feature. In some cases, these can be slightly irritating to sensitive eyes. However, Philips OLED 809 performs really well in other aspects, particularly in two areas: gaming performance and motion smoothing. The former stands out significantly, as each of the implemented features operates without the slightest hiccup, allowing for an even more immersive gaming experience. As for motion smoothness, it matches the high level of support for gaming. Thanks to two sliders, whose effects are noticeable at every position, every user is able to find the best level of smoothing for themselves. One cannot overlook the Google TV system, which operates very smoothly and during the tests, there were no instances of any "stuttering".
The Samsung S99H is probably the best OLED TV we’ve tested so far, and certainly the best Samsung OLED in years. In terms of picture quality it’s really hard to find a weak spot. Blacks are perfect, as you’d expect from an OLED panel, and the HDR performance impresses with brightness and colour saturation. The use of a QD-OLED panel produces an image that in many scenes looks almost reference-level. Practically every parameter related to display performance is excellent. It’s also simply a pleasure to use day to day. Tizen is fast, gives access to all the major apps and comes with seven years of update support. On top of that there are brilliant gaming features, which translated into one of the highest scores in that category on our site. The S99H will therefore perform well in virtually any situation, whether you’re watching movies in the evening, following regular TV in a bright living room, or spending several hours on a console.
So is it the perfect TV? Not quite. The most controversial aspect is, of course, the design. Its unique look with a wide bezel means you’ll either love it straight away or be put off completely — and that’s purely a matter of taste. We can, however, judge the equipment, and in that respect Samsung left something to be desired. In a model designed primarily for wall mounting there’s no dedicated wall bracket and no One Connect module. Samsung does allow you to buy the wireless version, Wireless One Connect, but for a product at this price point those two items should, in our view, be included.
These are not faults that should rule out the model. The Samsung S99H stands on its picture above all else, and that picture is simply phenomenal. If you like the way it looks and are after the very best TV, it’s hard to point to a better choice today. At the moment the Samsung S99H is the strongest contender for the title of best TV of 2026.