The best factory mode in which we conducted all our tests was "Filmmaker", which is now quite standard in televisions from this manufacturer. However, let's take a look at its characteristics before we start the calibration process. The first aspect we will examine is white balance, as despite being inconspicuous, it determines whether the image will be free from any tints. The graph clearly shows that in both SDR and HDR content, two colours dominated: red and green, which caused a strong yellow tint that was pervasive throughout the image. This is perfectly visible on the "ColourChecker" palette, where all colours shifted towards their warmer counterparts. The second thing we will scrutinise are, in our opinion, the two most important graphs in the context of image quality assessment: gamma and the EOTF curve. Both are intended to maintain appropriate brightness and contrast. The first describes the level of brightness in SDR materials, while the second depicts the rate of luminance increase. Analysing the first one, we can see that it has been remarkably lowered compared to the reference value indicated by the orange line. This situation resulted primarily in a sharp increase in brightness and a significant decrease in contrast, reminiscent of what one would expect from OLED televisions. The EOTF curve showed greater "caution" and only slightly brightened the entire image to 50% of the maximum brightness.
The best factory mode we relied on during testing turned out to be "Filmmaker." Although it is the mode that most closely aligns with the creators' intent, it still has some imperfections. In the white balance graph for both SDR and HDR, there is a clear dominance of red, resulting in significant yellowing, particularly noticeable in whites and on actors' faces. In HDR mode, there is also a slight dominance of green, which, however, does not have as large an impact on the perception of the image. The gamma, responsible for brightness in SDR materials, performed quite well, but with one serious reservation. In the darkest parts of the image, it was too low, causing excessive brightening of those scenes, depriving the film of drama and contrast. In the case of HDR, the white balance remains at a similar level, but the EOTF curve graph draws attention. At the beginning, the curve noticeably bulges, leading to strong brightening of the darkest scenes. Then, the result sharply drops below the reference line, resulting in an overly dark image and a loss of dynamics in the brighter parts.
In summary, the "Filmmaker" mode, despite its advantages, needs refinement—especially regarding white balance and proper management of brightness in the darkest and brightest parts of the image. In its current form, it may be acceptable for less demanding users, but for viewers expecting precise image reproduction, it may leave much to be desired.