Philips OLED769 vs TCL C7L

Philips OLED769 performs quite well, especially in movie scenes with small light points. The television surprises with its brightness, reaching around 800 nits, which is an impressive result. This means that small light sources, like street lamps at night or stars in the sky, are vivid and full of detail. However, the biggest challenge for this model is the scene with a full-screen sun glare. In such moments, the brightness drops to around 250 nits, which isn’t very impressive. This is a typical issue with cheaper OLED displays, which struggle to maintain high brightness across the entire screen.

The TCL C7L is without doubt an extremely bright TV. In synthetic tests with static patterns it can reach peak brightness of around 2800 nits. That's a phenomenal result, given the price bracket it occupies. Unfortunately, tests with real film scenes aren't as spectacular as measurements using white squares. Brightness in real HDR shots falls in the C7L to around 1200 nits. That's still very good, because the vast majority of modern films are mastered to about that level. However, when small, pinpoint elements appear on screen, the brightness of those details drops drastically, even to roughly 400 nits, which somewhat weakens the HDR effect. The TV does this deliberately to preserve deeper black levels and to avoid a large halo of light. That's understandable to an extent, but it also shows that Mini LED technology is not without compromises in this area. As for the HDR experience itself, alongside brightness the key factor is of course colour. And thanks to the use of new 'super' quantum dots, the colours are simply outstanding and among the best on the market. The TV can achieve very wide coverage of the BT.2020 and DCI-P3 colour gamuts, matching the best RGB Mini-LED displays with ease. Best of all, the C7L can maintain such high colour saturation regardless of the scene shown, which is often a problem for competing RGB Mini-LED TVs.

The "Film" mode turned out to be the best factory setting in terms of fidelity to the original material, and it was on this setting that we based our tests. However, like other factory modes, it was not without its flaws. Let’s take a closer look at what exactly went wrong in the SDR and HDR materials.

In both cases, the white balance was disturbed by excessive dominance of green and red colours. This phenomenon created a yellowish tint that spilled over the entire image, leading to issues such as yellowed whites and unnatural skin tones. These problems were clearly highlighted on the "ColourChecker" palette, where each of the samples was shifted towards warmer shades.

As for contrast and brightness, in the Philips OLED769, we can look at two key graphs: Gamma for HD content and the EOTF curve for 4K HDR content. In the case of the first graph, the gamma value is below the optimal level of 2.4, resulting in the bright parts of the image being lightened. This means that bright elements may be somewhat overexposed, losing detail and depth. Meanwhile, the EOTF curve for 4K HDR content performs really well. The graph shows that the television effectively reproduces details in both the brightest and darkest parts of the image, translating to a realistic and dynamic representation of scenes.

When it comes to out-of-the-box colours, a new feature in TCL TVs – including the C7L model – is the presence of a new picture mode called Filmmaker Mode. This is significant news, as such a mode was not previously available from this manufacturer. By design, as the name suggests, the picture in this setting is intended to be delivered with the full intent of the film's creator. After our tests, we can confirm that it is undeniably the best built-in mode in this TV if you value true-to-life colour reproduction straight out of the box. However, we certainly wouldn’t say it is perfect. Like most devices on the market, this C7L also had its factory faults. The white balance in Filmmaker Mode leaned towards a slightly greenish-yellow hue, mainly due to an excess of green component and a noticeable lack of blue. Of course, for the average viewer, this won’t be a drastic flaw, but if you value perfect whites, natural skin tones, and harnessing the full potential of these new "super" quantum dots from the structure, then the TV is begging for professional calibration.

After professional calibration, Philips OLED769 truly shines in terms of colour accuracy. The television has been completely rid of any yellow tint in both HD and 4K content. The Colour Checker test confirms that deltaE errors are minimal, occasionally exceeding 2, which means we can talk about almost perfect renderings of the director's vision.

When it comes to contrast, the situation is equally impressive. For 4K materials, there wasn't much to improve from the start, while the gamma graph has been significantly enhanced. As a result, dark and bright parts of the image are represented with greater accuracy, leading to realistic and dynamic scene reproduction.

The calibration has unlocked the full potential of this television, both in terms of colour and contrast. Philips OLED769 now offers vivid, natural images of high quality that will delight any user, whether they're watching movies or using other multimedia.

After a professional calibration we managed to greatly improve performance in the out-of-the-box Filmmaker Mode. After our adjustments the errors in the ColorChecker test and across the wide colour gamut dropped below the threshold of human perception, that is below a value of 3, which is a very good result. The TCL C7L clearly benefits from such treatment in terms of colour fidelity and it's hard to argue otherwise. A bit worse, however, is brightness management with HDR content after calibration. As I described earlier, even though we set this model up correctly, when you play real film scenes on the television it can handle its brightness in a rather peculiar way. It often brightens certain elements on screen contrary to the filmmaker's intent, which is clearly visible on the EOTF curves measured in specific films. Despite this defect, or rather a specific characteristic of this television, one thing is undeniable: after calibration the C7L was able to reproduce colours accurately.

When it comes to lower quality materials, the distortion reduction in the Philips OLED769 does well at smoothing tonal transitions, especially at the minimum setting. It's worth noting that at this setting, film grain isn't blurred, which is a pleasant surprise, as such negative phenomena often occur with other manufacturers. Overall, it's quite a decent solution. However, it should be noted that this setting doesn't work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the television struggles with smoothing tonal transitions and may present more noticeable distortions and noise, reducing image quality in dynamic scenes.

As for digital processing, the Philips OLED769 performs well. The model in the picture isn’t overly jagged, and the branches in the background lack the characteristic artifacts. The television achieves this effect by avoiding artificial sharpening, which may be an advantage for some users. However, others may find this less appealing, as they prefer a more vivid, sharper image rather than a subtle effect. This effect can be mitigated by using a higher setting for the "Sharpness" parameter.

This could, in a sense, be called the Achilles' heel of the C7L. Unfortunately, this TV uses an older MediaTek chipset, the Pentonic 700, which has never been known for exceptional image processing. You can see that clearly in the operation of the progressive smoothing function, which is responsible for reducing jagged edges and removing digital noise. It simply performs very poorly — set to low, its effectiveness is practically nil. The only small plus is that the algorithm doesn't introduce extra artefacts or unnecessarily blur fine detail. Upscaling, that is scaling lower-resolution sources up to 4K, fares a little better. It's simply adequate and nothing special compared with the competition. It's hard to deny that the C7L would benefit greatly in this area if the manufacturer opted for the newer Pentonic 800 processor, which is now appearing in an increasing number of rival models.

Philips OLED769 features a multi-level motion smoother called "Motion Style," which will please users who value the ability to adjust motion fluidity in films. With this function, the image can be set to appear more stuttery or fluid, reminiscent of a theatrical effect. It's a great solution for those who want to tailor the displayed content to their visual preferences. Gamers will also not be disappointed, as the television, like most OLEDs, is equipped with a 120Hz panel. This ensures extraordinary fluidity and dynamic imagery. Unfortunately, Philips OLED769 does not have the BFI (Black Frame Insertion) feature, which could further enhance the smoothness and clarity of motion. Despite this limitation, the television still offers excellent visual experiences for both cinema lovers and gamers. This is definitely one of its strong points.

TCL C7L uses a native 4K panel with a 144 Hz refresh rate, which at lower resolutions when used with a PC can even reach 288 Hz. These are, of course, very high figures and look good on paper, but in everyday use it's worth remembering that almost all dynamic content you play on this TV will still run at around a maximum of 120 Hz. To tame that motion, the TV's menu includes a motion smoothing system called "Motion Clarity". It offers several preset modes, including a user mode that we strongly recommend you set manually using our tried-and-tested guides on our YouTube channel. You get two key sliders there. The first, "Blur Reduction", reduces smearing and improves sharpness in dynamic 60 fps material, such as live sports broadcasts. The second slider, "Flicker Reduction", lets you add artificial frames to films and series shot at cinematic 24 or 30 frames per second. That, of course, completely gets rid of the annoying judder during camera-move shots.

Philips OLED769 has been designed with gamers in mind, offering full compatibility with consoles and the highest quality gameplay. The television received the maximum rating in this category, providing everything your heart desires. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the TV ensures smooth and hassle-free gaming. ALLM automatically switches the television to low latency mode, and VRR eliminates stuttering and screen tearing, resulting in smoothness and stability in gameplay. The Dolby Vision feature for gamers is another advantage, although it only works at 60 Hz. Most casual gamers will probably not feel the lack of a higher refresh rate, however, more demanding users may have some reservations. It allows for enjoying a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as the Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronizes the TV's refresh rate with the graphics card, eliminating tearing and stuttering, leading to excellent image smoothness.

Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly enhance game quality and user comfort.

When it comes to gaming, the TCL C7L is simply an outstanding TV for players. With two full‑bandwidth HDMI 2.1 ports at 48 Gbps, you get access to all the key features required by console owners and high‑end PCs. It offers a well‑working ALLM mode with very low input lag and VRR frame sync that operates across an impressive 48 to 288 Hz range. Importantly, unlike some rivals, TCL has implemented the console HDR10 HGIG profile correctly and supports Dolby Vision in games. The package is rounded off by a very well designed player panel, the Game Bar, which even lets you edit its appearance and change the theme so it perfectly matches the look of your console.

The only thing you can — and should — criticise is that the TV only provides two full HDMI 2.1 ports, while the other two are older HDMI 2.0. That creates quite a practical problem, because one of those fast ports also handles the eARC (enhanced Audio Return Channel). In practice, that means if you connect a soundbar or home theatre system to the TV, you’ll be left with only one free HDMI 2.1 input. If you have two consoles or a console and a powerful PC at home, you’ll unfortunately have to give something up or keep swapping cables at the back if you want convenient control of your audio system.