The biggest advantage of the Philips OLED769 television is undoubtedly the three-sided Ambilight system. This technology really makes a difference by extending the screen onto the walls around the TV and creating the illusion of a larger screen. It not only enhances the visual experience but also adds a unique atmosphere, whether we are watching a movie, playing games, or using other multimedia.
Interestingly, there is a new remote included with TVs featuring the TitanOS system. Thanks to its backlighting, it is very convenient to use; however, its wireless nature leaves something to be desired. The hybrid design means that sometimes you have to aim at the TV screen, while other times you don’t – depending on the button being used, which can be a bit annoying.
In the context of the operating system, Philips has introduced a new strategy for this year, replacing the previous open GoogleTV system with its own proprietary TitanOS. As with new technologies, TitanOS has its teething problems. It currently offers only a few basic applications, and the app store doesn't impress with its variety. This may disappoint some users who expect a wide range of available applications. Furthermore, the lack of support for AirPlay and the ability to record to USB are additional limitations that may be problematic.
Google TV
TCL A400 Pro runs on Google TV, so in terms of Smart TV we get a very solid package. All the most important apps are there: YouTube, Netflix, Disney+, Max, Prime Video, Apple TV and the rest of the services you’d expect today. It also includes Chromecast, voice search and Google Assistant. The system itself runs smoothly and is convenient, although, as with Google TV, the home screen can be heavily filled with recommendations and promoted content. Some will like that, others might find it a bit annoying. Functionally, however, it’s hard to seriously fault it.
Digital art gallery
The most interesting part starts with the digital gallery, because this is what is meant to set the A400 Pro apart from ordinary TVs. TCL provides access to over 80 artworks that can be displayed when the screen isn’t being used to watch movies or series. That way the TV doesn’t have to hang on the wall as a black slab but can actually look like a painting. An ambient light sensor, which adjusts the screen to the room’s conditions, helps with this. And here’s some good news compared with the older NXT Vision A300: the annoying brightness issue in art mode has been improved in the A400 Pro. Gallery settings are now separate from normal viewing, so you can set a lower brightness for artworks without disturbing the settings for films or TV. It may seem like a small detail, but in practice it’s very important, because it helps the screen look more like an artwork and less like a glowing TV. TCL also adds the option to create your own images using artificial intelligence. The maker talks about over 100,000 available pieces and variants, so there’s plenty to choose from. You can stick with the ready-made gallery or pick something more in line with your own taste and room decor.
Traditional features
The traditional TV features are much less exciting. The A400 Pro doesn’t stand out here. You get standard broadcast TV, a channel guide and basic options, but no major extras that would change the way you use conventional TV.