Philips OLED769 vs LG OLED B5

Philips OLED769 performs quite well, especially in movie scenes with small light points. The television surprises with its brightness, reaching around 800 nits, which is an impressive result. This means that small light sources, like street lamps at night or stars in the sky, are vivid and full of detail. However, the biggest challenge for this model is the scene with a full-screen sun glare. In such moments, the brightness drops to around 250 nits, which isn’t very impressive. This is a typical issue with cheaper OLED displays, which struggle to maintain high brightness across the entire screen.

LG B5 is a moderately bright OLED TV. Regardless of the scene – it can generate about 500 nits of peak brightness. And interestingly, it does this even in full-screen shots flooded with white, where most OLEDs usually struggle. So, is this screen suitable for HDR films? Yes – absolutely, because such brightness really allows you to feel the magic of HDR effects. However, it’s worth noting that compared to last year's B4 model, the new B5 is darker – by about 100 nits. It may seem like a small amount, but at such average peak values, it makes a significant difference. Fortunately, the TV makes up for it with another strength – excellent coverage of the DCI-P3 and BT.2020 colour gamuts. This means HDR films look truly vibrant, lively, and impressive even in more demanding scenes.

The "Film" mode turned out to be the best factory setting in terms of fidelity to the original material, and it was on this setting that we based our tests. However, like other factory modes, it was not without its flaws. Let’s take a closer look at what exactly went wrong in the SDR and HDR materials.

In both cases, the white balance was disturbed by excessive dominance of green and red colours. This phenomenon created a yellowish tint that spilled over the entire image, leading to issues such as yellowed whites and unnatural skin tones. These problems were clearly highlighted on the "ColourChecker" palette, where each of the samples was shifted towards warmer shades.

As for contrast and brightness, in the Philips OLED769, we can look at two key graphs: Gamma for HD content and the EOTF curve for 4K HDR content. In the case of the first graph, the gamma value is below the optimal level of 2.4, resulting in the bright parts of the image being lightened. This means that bright elements may be somewhat overexposed, losing detail and depth. Meanwhile, the EOTF curve for 4K HDR content performs really well. The graph shows that the television effectively reproduces details in both the brightest and darkest parts of the image, translating to a realistic and dynamic representation of scenes.

B5 was tested in Filmmaker mode and… we’d love to see more TVs like this right out of the box. Seriously. The white balance is very well set – there’s practically nothing to nitpick. Well, if you really want to, you might notice a slight deficiency in blue, which can make the overall picture have a slightly yellowish tint. But that’s just our editorial nitpicking. Most of you probably won’t even notice. We also have minimal reservations about brightness management in HDR format. The EOTF curve – which is responsible for how the TV distributes brightness across the scene – sits just below ideal. In practice, it may happen that the darkest parts of the image appear too dark and simply… disappear. But these are details that only come out in measurements. Generally: we are impressed. But we also know that LG TVs respond very well to professional calibration. You can extract nearly reference-quality picture from them, so – although it’s already very good out of the factory – we took the liberty to go a step further and fine-tune everything to the max.

After professional calibration, Philips OLED769 truly shines in terms of colour accuracy. The television has been completely rid of any yellow tint in both HD and 4K content. The Colour Checker test confirms that deltaE errors are minimal, occasionally exceeding 2, which means we can talk about almost perfect renderings of the director's vision.

When it comes to contrast, the situation is equally impressive. For 4K materials, there wasn't much to improve from the start, while the gamma graph has been significantly enhanced. As a result, dark and bright parts of the image are represented with greater accuracy, leading to realistic and dynamic scene reproduction.

The calibration has unlocked the full potential of this television, both in terms of colour and contrast. Philips OLED769 now offers vivid, natural images of high quality that will delight any user, whether they're watching movies or using other multimedia.

We have to admit that we didn't have much work with the LG B5. It's one of those TVs that look good right from the start, but after calibration… they can really impress. The white balance was nearly perfect – down to a level of errors invisible to the human eye, unless you're a professional colourist with a magnifying glass at the screen. We also managed to control the TV's tendency to slightly dim the darkest details, especially in HDR scenes. After proper tuning, everything looks cohesive: blacks remain deep but don't swallow information. Highlights maintain a natural sparkle, and colours are true to the director's vision. This is truly one of those models that show you don't have to spend a fortune to have an almost reference-quality image. If you can opt for professional calibration – it's definitely worth it for the B5.

When it comes to lower quality materials, the distortion reduction in the Philips OLED769 does well at smoothing tonal transitions, especially at the minimum setting. It's worth noting that at this setting, film grain isn't blurred, which is a pleasant surprise, as such negative phenomena often occur with other manufacturers. Overall, it's quite a decent solution. However, it should be noted that this setting doesn't work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the television struggles with smoothing tonal transitions and may present more noticeable distortions and noise, reducing image quality in dynamic scenes.

As for digital processing, the Philips OLED769 performs well. The model in the picture isn’t overly jagged, and the branches in the background lack the characteristic artifacts. The television achieves this effect by avoiding artificial sharpening, which may be an advantage for some users. However, others may find this less appealing, as they prefer a more vivid, sharper image rather than a subtle effect. This effect can be mitigated by using a higher setting for the "Sharpness" parameter.

LG B5 really surprised us positively in terms of handling lower quality content. Thanks to the enhancement and smoothing features, HD or even SD materials come to life. Importantly – when this option is turned on at the "low" or "medium" level, we don’t get the impression that the image is artificially softened or overly smoothed. Details remain in place, film grain doesn’t disappear, and the edges of objects don’t look washed out 😉. It’s a really useful tool – especially if you’re watching free-to-air TV, archival materials, or content from YouTube in lower resolutions. The picture is clear, consistent, and simply pleasant to the eye.

Upgrading as such works very well – even low-quality content is reproduced with surprising fidelity. Unfortunately, it’s not without a minor hiccup. Although the menu has an option to turn off overscan, the television still has issues correctly displaying very low-resolution images. It’s a minor detail, but when watching older materials – it can be annoying.

Philips OLED769 features a multi-level motion smoother called "Motion Style," which will please users who value the ability to adjust motion fluidity in films. With this function, the image can be set to appear more stuttery or fluid, reminiscent of a theatrical effect. It's a great solution for those who want to tailor the displayed content to their visual preferences. Gamers will also not be disappointed, as the television, like most OLEDs, is equipped with a 120Hz panel. This ensures extraordinary fluidity and dynamic imagery. Unfortunately, Philips OLED769 does not have the BFI (Black Frame Insertion) feature, which could further enhance the smoothness and clarity of motion. Despite this limitation, the television still offers excellent visual experiences for both cinema lovers and gamers. This is definitely one of its strong points.

LG B5 is a TV with a 120 Hz OLED panel. It may not sound as impressive as the marketing terms "144 Hz" or "165 Hz" commonly found in gaming monitors, but honestly? The smoothness is still excellent. The picture is sharp, fluid, and simply enjoyable to watch – even when there’s a lot happening on screen. The organic panel does its job – the pixel response time is almost instantaneous, which means there’s no risk of ghosting or blurring that can ruin dynamic shots. Sports, fast-paced games – everything looks clear and distinct.

We also have the classic LG motion smoother, TruMotion. It allows you to smooth out movies shot at 24 frames – in other words, most of what you watch on Netflix or from Blu-ray discs. If you set lower values on the “De-Judder” slider, you’ll get a picture closer to the cinematic experience – with a slight judder, but without artificiality. Higher settings? Soap opera effect guaranteed. Fortunately, LG gives you the choice, and you can tune everything to your liking.

Philips OLED769 has been designed with gamers in mind, offering full compatibility with consoles and the highest quality gameplay. The television received the maximum rating in this category, providing everything your heart desires. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the TV ensures smooth and hassle-free gaming. ALLM automatically switches the television to low latency mode, and VRR eliminates stuttering and screen tearing, resulting in smoothness and stability in gameplay. The Dolby Vision feature for gamers is another advantage, although it only works at 60 Hz. Most casual gamers will probably not feel the lack of a higher refresh rate, however, more demanding users may have some reservations. It allows for enjoying a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as the Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronizes the TV's refresh rate with the graphics card, eliminating tearing and stuttering, leading to excellent image smoothness.

Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly enhance game quality and user comfort.

There are already a few TVs on the market with the "for gamers" label that don't really understand what that means. The LG B5 is not one of them. Everything here is spot on – there are four HDMI 2.1 ports, 120 Hz, there’s VRR and ALLM, and there’s also a Game Bar that's actually useful, not just looking good in the brochure. You plug in a console – it works. You set it to 4K at 120 Hz – it works. You have an Xbox and want to play in Dolby Vision – it works too. And it's not just "theoretically supports," it actually turns on, looks good, and you don't have to fiddle with settings for half an hour. Plus, there’s the HGiG picture mode, which LG has implemented correctly – meaning HDR in games doesn't turn the screen into a strobe light, but shows exactly what it should. There are no surprises, no strange limitations, no "buts." And you know what? That's how it should be. Cheers to the LG B5!