Philips OLED769 vs Haier Q80FUX

Philips OLED769 performs quite well, especially in movie scenes with small light points. The television surprises with its brightness, reaching around 800 nits, which is an impressive result. This means that small light sources, like street lamps at night or stars in the sky, are vivid and full of detail. However, the biggest challenge for this model is the scene with a full-screen sun glare. In such moments, the brightness drops to around 250 nits, which isn’t very impressive. This is a typical issue with cheaper OLED displays, which struggle to maintain high brightness across the entire screen.

Alright, let's move on to the topic that really sparks discussions, which is the capabilities of the TV in HDR mode. Let's be clear from the start: the Haier Q80FUX is certainly not a brightness demon. The panel of this set can generate about 350 nits at peak, which in today's reality is an absolute minimum to even talk about the presence of HDR expanded dynamic range. On the plus side, this brightness is at least stable – regardless of the test pattern or film scene we used, measurements consistently hovered around 300-350 nits. These are at best adequate results, definitely far from the dazzling display of capabilities that we know from more expensive models. Fortunately, there is one aspect where the Q80FUX makes up for these shortcomings and does so considerably. We are talking about a QLED TV (or more precisely PFS LED), which means that thanks to the quantum dot filter used on the panel, it can generate truly juicy, vibrant colours. These are not empty promises – covering nearly 95% of the DCI-P3 colour gamut is an impressive result and directly translates into very pleasant, saturated colours for the eye.

The "Film" mode turned out to be the best factory setting in terms of fidelity to the original material, and it was on this setting that we based our tests. However, like other factory modes, it was not without its flaws. Let’s take a closer look at what exactly went wrong in the SDR and HDR materials.

In both cases, the white balance was disturbed by excessive dominance of green and red colours. This phenomenon created a yellowish tint that spilled over the entire image, leading to issues such as yellowed whites and unnatural skin tones. These problems were clearly highlighted on the "ColourChecker" palette, where each of the samples was shifted towards warmer shades.

As for contrast and brightness, in the Philips OLED769, we can look at two key graphs: Gamma for HD content and the EOTF curve for 4K HDR content. In the case of the first graph, the gamma value is below the optimal level of 2.4, resulting in the bright parts of the image being lightened. This means that bright elements may be somewhat overexposed, losing detail and depth. Meanwhile, the EOTF curve for 4K HDR content performs really well. The graph shows that the television effectively reproduces details in both the brightest and darkest parts of the image, translating to a realistic and dynamic representation of scenes.

Factory settings for movie mode are seldom perfect, but in the case of the Q80FUX, we encountered a noticeable imbalance. In SDR content, the image was definitely too warm, due to an excessive amount of red in the white balance, giving the overall picture a slight sepia tone. Conversely, in HDR materials, the television fell into the other extreme – an excess of blue caused an unnatural, cool effect in perception. However, it wasn't the fickle white balance that was the biggest issue with this TV. The real culprit, responsible for the previously described problems, was hiding deeper. It turned out that the Q80FUX has completely miscalibrated gamma values and, crucial for HDR, a poorly executed EOTF curve. It was these erroneous factory settings that caused the notorious clipping of the brightest parts of the image, imposing that characteristic milky filter over them. Thus, we found the source of the problem. This situation led to general, significant colour inaccuracies that were easy to catch even for an untrained eye. Like every television we tested, we decided to calibrate this model as well, and you can find the results of these adjustments in the next paragraph.

After professional calibration, Philips OLED769 truly shines in terms of colour accuracy. The television has been completely rid of any yellow tint in both HD and 4K content. The Colour Checker test confirms that deltaE errors are minimal, occasionally exceeding 2, which means we can talk about almost perfect renderings of the director's vision.

When it comes to contrast, the situation is equally impressive. For 4K materials, there wasn't much to improve from the start, while the gamma graph has been significantly enhanced. As a result, dark and bright parts of the image are represented with greater accuracy, leading to realistic and dynamic scene reproduction.

The calibration has unlocked the full potential of this television, both in terms of colour and contrast. Philips OLED769 now offers vivid, natural images of high quality that will delight any user, whether they're watching movies or using other multimedia.

The results of our calibration procedures must, unfortunately, be regarded as twofold. Generally speaking, the picture is undeniably better than before the adjustments; however, the biggest winner of this process has been SDR content. It is precisely here, after correcting the gamma curves and white balance, that we achieved results that can safely be called very good. Once set up, the Q80FUX truly shines in standard dynamic range, displaying only slight errors in the most challenging skin tones. Unfortunately, the weakest link remains HDR content. And here's the paradox: even though we managed to calibrate the white balance to near perfection, the overall colour errors still remain at quite a high level. The reason is that the television still interprets the static HDR10 metadata "in its own way," stubbornly enforcing that unfortunate image clipping effect, which inevitably leads to significant distortions. Although we successfully eliminated the factory excess of blue, due to this electronic interference, the screen can still veer into somewhat too cool tones. That’s just how this television is.

When it comes to lower quality materials, the distortion reduction in the Philips OLED769 does well at smoothing tonal transitions, especially at the minimum setting. It's worth noting that at this setting, film grain isn't blurred, which is a pleasant surprise, as such negative phenomena often occur with other manufacturers. Overall, it's quite a decent solution. However, it should be noted that this setting doesn't work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the television struggles with smoothing tonal transitions and may present more noticeable distortions and noise, reducing image quality in dynamic scenes.

As for digital processing, the Philips OLED769 performs well. The model in the picture isn’t overly jagged, and the branches in the background lack the characteristic artifacts. The television achieves this effect by avoiding artificial sharpening, which may be an advantage for some users. However, others may find this less appealing, as they prefer a more vivid, sharper image rather than a subtle effect. This effect can be mitigated by using a higher setting for the "Sharpness" parameter.

If there's one area where Haier clearly shows it still has a lot to catch up on compared to the market leaders, it's digital image processing. The upscaling, well... it's just okay. And that's really all that can be said about it. It does what it's supposed to do: ensures that lower resolution signals don't scare you with harsh pixelation on the screen and don't look like a forcibly enlarged postage stamp. However, it's far from the finesse and "intelligent" sharpening that more experienced players in this market have developed over the years. The biggest issue with the Q80FUX software is the almost complete lack of additional "cleaning" and smoothing features for the image. The receiver offers no noise reduction mechanisms or gradient enhancement. This means that with older or highly compressed materials, we simply have to accept that all the imperfections in tonal transitions or colour blending, which we mentioned earlier, will constantly accompany us during viewing.

Philips OLED769 features a multi-level motion smoother called "Motion Style," which will please users who value the ability to adjust motion fluidity in films. With this function, the image can be set to appear more stuttery or fluid, reminiscent of a theatrical effect. It's a great solution for those who want to tailor the displayed content to their visual preferences. Gamers will also not be disappointed, as the television, like most OLEDs, is equipped with a 120Hz panel. This ensures extraordinary fluidity and dynamic imagery. Unfortunately, Philips OLED769 does not have the BFI (Black Frame Insertion) feature, which could further enhance the smoothness and clarity of motion. Despite this limitation, the television still offers excellent visual experiences for both cinema lovers and gamers. This is definitely one of its strong points.

The issue of motion fluidity and blurring is largely predetermined by the use of a 60Hz panel, which naturally makes it difficult to recommend this receiver to enthusiasts of very dynamic content. Fortunately, in the Q80FUX, we find a few options (although, as will soon become clear, really just one) intended to enhance the experience with older film productions. There is a "De-Judder" slider available, which indeed affects motion fluidity and allows us to adjust it to our preferences: from raw, cinematic frame rates to a more theatrical, smoothed presentation. However, a true surprise awaits us right next to it in the menu. There is also a second slider, supposedly dedicated to removing blur – this is a feature we typically encounter in 120Hz panels, aimed at combating blurring in sports. As we expected, recalling memories from testing the K85F model, here too this slider is merely a façade. Its adjustment contributes absolutely nothing to the picture and simply seems to be an oversight by the product engineers who left a non-functional option in the software for this type of panel.

Philips OLED769 has been designed with gamers in mind, offering full compatibility with consoles and the highest quality gameplay. The television received the maximum rating in this category, providing everything your heart desires. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the TV ensures smooth and hassle-free gaming. ALLM automatically switches the television to low latency mode, and VRR eliminates stuttering and screen tearing, resulting in smoothness and stability in gameplay. The Dolby Vision feature for gamers is another advantage, although it only works at 60 Hz. Most casual gamers will probably not feel the lack of a higher refresh rate, however, more demanding users may have some reservations. It allows for enjoying a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as the Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronizes the TV's refresh rate with the graphics card, eliminating tearing and stuttering, leading to excellent image smoothness.

Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly enhance game quality and user comfort.

Entering the realm of gaming, the Haier Q80FUX proves to be quite a good companion for the "casual gamer." It is equipped with some highly sought-after features today such as VRR (variable refresh rate) and ALLM (automatic low latency mode). However, the biggest surprise is something else. Even though we don't have a 4K@120Hz panel here, the television can accept and display a 120Hz signal at a lower resolution (Full HD). This is a very useful feature, allowing you to consciously switch the console to a lower resolution mode in exchange for significantly higher fluidity, which is a perfectly acceptable compromise in the gaming world.

We won't particularly complain about the lack of additions like the "Game Bar," as it's just a nice extra. However, the most concerning issues arise when we enter the world of HDR in gaming. Due to the fact that the television continuously adapts the signal "in its own way," setting the brightness on the console according to the HGIG standard is almost impossible to accomplish according to the instructions. Worse still, in Dolby Vision mode for gaming, the input lag increases to around 50 ms, which is a high enough value that essentially makes this mode unusable. Generally speaking, we still wouldn't recommend gaming on this television in HDR mode, so these aren't that serious shortcomings. What’s most pleasing is the presence of 120Hz in Full HD, making the Q80FUX quite a cool television for the occasional gamer.