Philips OLED769 vs Haier M90E

Philips OLED769 performs quite well, especially in movie scenes with small light points. The television surprises with its brightness, reaching around 800 nits, which is an impressive result. This means that small light sources, like street lamps at night or stars in the sky, are vivid and full of detail. However, the biggest challenge for this model is the scene with a full-screen sun glare. In such moments, the brightness drops to around 250 nits, which isn’t very impressive. This is a typical issue with cheaper OLED displays, which struggle to maintain high brightness across the entire screen.

Haier M90E is a television that doesn’t lack brightness. In most film scenes, peak luminance exceeds 1000 nits, which gives the image a distinct "punch" and high dynamics. This performs really well with typical bright HDR material. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for example, when displaying individual stars on a black sky – the high brightness highlights the shortcomings of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these drawbacks, the overall presentation of the image can be pleasing, thanks in large part to the colour reproduction. The manufacturer has applied a PFS phosphor coating, which allows for wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

The "Film" mode turned out to be the best factory setting in terms of fidelity to the original material, and it was on this setting that we based our tests. However, like other factory modes, it was not without its flaws. Let’s take a closer look at what exactly went wrong in the SDR and HDR materials.

In both cases, the white balance was disturbed by excessive dominance of green and red colours. This phenomenon created a yellowish tint that spilled over the entire image, leading to issues such as yellowed whites and unnatural skin tones. These problems were clearly highlighted on the "ColourChecker" palette, where each of the samples was shifted towards warmer shades.

As for contrast and brightness, in the Philips OLED769, we can look at two key graphs: Gamma for HD content and the EOTF curve for 4K HDR content. In the case of the first graph, the gamma value is below the optimal level of 2.4, resulting in the bright parts of the image being lightened. This means that bright elements may be somewhat overexposed, losing detail and depth. Meanwhile, the EOTF curve for 4K HDR content performs really well. The graph shows that the television effectively reproduces details in both the brightest and darkest parts of the image, translating to a realistic and dynamic representation of scenes.

For the measurements, we chose the Film mode, which is supposed to provide an image closest to the intentions of the creators. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – differ little from the Dynamic mode. In both SDR and HDR materials, the image is noticeably tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical, aggressive "store" settings. This results in unnatural skin tone reproduction and makes the image tiring to the eyes during longer viewing sessions. The way brightness is managed also negatively impacts colour fidelity. The TV struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image become overexposed. These deviations in the brightness curve, combined with the cool white balance, lead to very large colour reproduction errors (DeltaE) in the factory settings.

After professional calibration, Philips OLED769 truly shines in terms of colour accuracy. The television has been completely rid of any yellow tint in both HD and 4K content. The Colour Checker test confirms that deltaE errors are minimal, occasionally exceeding 2, which means we can talk about almost perfect renderings of the director's vision.

When it comes to contrast, the situation is equally impressive. For 4K materials, there wasn't much to improve from the start, while the gamma graph has been significantly enhanced. As a result, dark and bright parts of the image are represented with greater accuracy, leading to realistic and dynamic scene reproduction.

The calibration has unlocked the full potential of this television, both in terms of colour and contrast. Philips OLED769 now offers vivid, natural images of high quality that will delight any user, whether they're watching movies or using other multimedia.

Haier M90E clearly improves after undergoing professional calibration, especially for SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue glow. We also adjusted, albeit to a lesser extent, the gamma curve, which allowed us to recover some details in the shadows that were too heavily dimmed in the factory settings. The final effect in SDR is a significantly more natural and pleasing image. In HDR mode, the success is only partial. While we managed to improve the white balance here too, color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of high errors is not the calibration itself, but the specificity of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

When it comes to lower quality materials, the distortion reduction in the Philips OLED769 does well at smoothing tonal transitions, especially at the minimum setting. It's worth noting that at this setting, film grain isn't blurred, which is a pleasant surprise, as such negative phenomena often occur with other manufacturers. Overall, it's quite a decent solution. However, it should be noted that this setting doesn't work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the television struggles with smoothing tonal transitions and may present more noticeable distortions and noise, reducing image quality in dynamic scenes.

As for digital processing, the Philips OLED769 performs well. The model in the picture isn’t overly jagged, and the branches in the background lack the characteristic artifacts. The television achieves this effect by avoiding artificial sharpening, which may be an advantage for some users. However, others may find this less appealing, as they prefer a more vivid, sharper image rather than a subtle effect. This effect can be mitigated by using a higher setting for the "Sharpness" parameter.

The evaluation of the image processor must be divided into two distinct aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, which is the process of scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, making the final image relatively sharp, clear, and readable. In this respect, it’s hard to have major complaints about the device.

The situation is completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with a lower bitrate. Here, the processor struggles with smoothing tonal transitions and masking the imperfections of the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can certainly deter viewers from watching lower quality content on this screen.

Philips OLED769 features a multi-level motion smoother called "Motion Style," which will please users who value the ability to adjust motion fluidity in films. With this function, the image can be set to appear more stuttery or fluid, reminiscent of a theatrical effect. It's a great solution for those who want to tailor the displayed content to their visual preferences. Gamers will also not be disappointed, as the television, like most OLEDs, is equipped with a 120Hz panel. This ensures extraordinary fluidity and dynamic imagery. Unfortunately, Philips OLED769 does not have the BFI (Black Frame Insertion) feature, which could further enhance the smoothness and clarity of motion. Despite this limitation, the television still offers excellent visual experiences for both cinema lovers and gamers. This is definitely one of its strong points.

Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, users will find a three-level adjustment scale: low, medium, and high. This allows for adjusting the level of intervention in the image to personal preferences – from gentle smoothing of 24p films to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

Philips OLED769 has been designed with gamers in mind, offering full compatibility with consoles and the highest quality gameplay. The television received the maximum rating in this category, providing everything your heart desires. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the TV ensures smooth and hassle-free gaming. ALLM automatically switches the television to low latency mode, and VRR eliminates stuttering and screen tearing, resulting in smoothness and stability in gameplay. The Dolby Vision feature for gamers is another advantage, although it only works at 60 Hz. Most casual gamers will probably not feel the lack of a higher refresh rate, however, more demanding users may have some reservations. It allows for enjoying a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as the Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronizes the TV's refresh rate with the graphics card, eliminating tearing and stuttering, leading to excellent image smoothness.

Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly enhance game quality and user comfort.

From a hardware perspective, the Haier M90E is a solid offering. The television is equipped with two full-bandwidth HDMI 2.1 ports, which ensure support for key technologies: VRR (variable refresh rate) and ALLM (auto low latency mode). Another plus is the correct implementation of Dolby Vision for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the television ignores source settings and processes the image in its own way. We also noted deficiencies in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Cooperation with Xbox consoles has also proven problematic with atypical parameters – the device struggles to properly display 1440p resolution at 120 Hz refresh rate. Despite the aforementioned software shortcomings, the Haier M90E remains a very attractive screen for gamers. The final reception is saved by a solid hardware foundation. Native refresh rate of 144 Hz and the presence of full-featured HDMI 2.1 ports are advantages that are crucial in everyday use. If we are looking for a television that provides high fluency and supports 4K signal, this model will do its job.