Panasonic Z95B vs Philips PQS9011 / PQS9001 (The One 2026)

The HDR effect quality in the Panasonic Z95B is among the absolute best. Thanks to the latest generation panel, named Primary RGB Tandem OLED by the manufacturer, the television can achieve over 2000 nits of brightness in movie scenes. The effect is impressive and can amaze with its intensity of light, giving a sense of contact with the screen that goes beyond previous experiences. Similar feelings were only experienced during tests of the LG G5, Samsung S95F, or Philips OLED910. Of course, there are moments when the device's algorithms decide to limit luminance – this especially applies to full-screen bright sequences, such as the ending credits in the movie The Meg. Even then, the Z95B maintains a level of around 1500 nits, which is still an extremely impressive result. Thus, it can be said that HDR in this model has been brought to a masterful form. A significant step forward is also visible in the reproduction of the colour palette. The new tandem OLED panel does not yet match the best QD-OLED screens in terms of gamut coverage, but the gap between these solutions has significantly decreased. When watching films, the differences are subtle enough that under normal conditions it's hard to notice them, and the colours remain vibrant and saturated.

The Philips PQS9000 is a moderately bright TV — in our HDR scenes it reached roughly 450 to just over 500 nits. That’s enough to notice a difference compared with SDR. Sun reflections, lamps or flares have a bit more punch than on basic TVs, whose brightness often tops out around 300 nits. It’s not, however, a level where bright elements look especially striking. The biggest limitation remains contrast. Without local dimming, brightening a bright object also lifts the black level around it. So there’s no clear separation between strong highlights and a dark background, and it’s that kind of pairing that really shows what HDR can do. The PQS9000 offers more than the cheapest models, but despite decent brightness the effect remains fairly basic.

Colours

Philips deserves praise for the colours. Although the manufacturer markets this model as QLED, it actually uses a PFS phosphor instead of quantum dots. The solution itself doesn’t prevent good results. On test patterns and in measurements of film scenes we recorded about 94% DCI-P3 coverage and 75% BT.2020. For this class of TV that’s really good. In practice this means the vast majority of colours used in HDR films and series will have appropriate saturation. Lush greens or intense reds aren’t a problem and add appeal to the picture. Limitations are easier to notice in some games and rarer content that use the most saturated shades of the wide BT.2020 gamut. In those situations, displays with wider colour coverage, such as SQD or RGB LED, can show more. At its price point the PQS9000 has nothing to be ashamed of.

The factory colour reproduction in Filmmaker mode, my dear friends, is a true phenomenon in the case of the Panasonic Z95B. I'm talking about our test sample, but the results were so good that it's hard to believe. The only detail that one could nitpick is a slight lack of blue in the white balance, but apart from that, the television straight out of the box presented an image like we have never seen in factory mode. Colour palette tests, Color Checker – everything indicated values below Delta 2. This is a much lower result than the threshold of human eye perception, which means, to put it simply, that the viewer has no chance of noticing serious deviations. It looks as if Panasonic actually calibrated this model at the factory stage. Of course, we cannot exclude the possibility that we got an exceptionally well-set specimen, but the result still makes a stunning impression. We are very strict when it comes to assessing factory calibration, and here our jaws simply dropped.

The factory picture settings for Movie mode on the PQS9000 unfortunately need tweaking. In SDR the biggest problem is an excess of red in the white balance, which makes whites, greys and skin tones too warm, in places even slightly pink. Gamma runs below the reference across most of the range. The TV therefore brightens midtones and highlights, making the image look flatter than it should.

In HDR the white balance itself performs significantly better. Apart from minor deviations the components sit close together, so there isn’t the same obvious tint as in SDR. The EOTF curve, however, shows a slight brightening of parts of the image, and the biggest issue appears when measuring the wide colour gamut. Many shades deviate substantially from the target, with errors reaching ΔE 8–9. The good gamut coverage we praised earlier therefore doesn’t mean the TV hits specific colours accurately. It can display a wide range of colours, but out of the box it doesn’t use that range very precisely.

The colour reproduction after calibration on the Z95B is a topic that’s hard to elaborate on, as there wasn’t much to do here. A slight adjustment of the white balance was enough to eliminate the lack of blue, and at that moment, the picture jumped to an almost reference level. It must be said that we haven’t had such a small range of adjustments in a long time. If any of you are particularly perceptive, you might notice minimal deviations in the EOTF curve, but this is more related to the functioning of the dynamic tone mapping feature we mentioned earlier. In reality, this isn’t a flaw, but a characteristic of this solution, which intentionally alters the brightness profile depending on the scene. In summary, we are extremely impressed. The Panasonic Z95B is a television that looks great right out of the box, and after calibration, it reaches a level where we really struggle to find anything to improve.

Calibration brought a big improvement, especially with SDR content. We managed to even out the white balance and remove the earlier colour cast, and the Color Checker measurements now look very good. Colours are much closer to what they should be on screen, so with regular TV or SDR movies we can be happy with the result. Unfortunately HDR spoils that a bit. On the one hand it's limited by the panel itself, because calibration won't improve contrast or replace local dimming. On the other hand there are colour errors we couldn't correct because the CMS settings, i.e. colour management, were greyed out and inactive. That loses Philips points with us. The white balance can be fine-tuned, but without access to wide gamut controls you can't as effectively sort out colours in HDR. It's a shame, because the SDR results show the potential is there, but we weren't allowed to fully make use of it everywhere.

Let's start with what works well. The upscaling in the Z95B is at a very high level – the image in lower resolutions is clear and sharp, and the only minor shortcomings are slight banding in some areas of the picture. It's also important that the television doesn't crop the material in any way and maintains its proportions, which is not always an obvious fact even in 2025.

The situation looks worse when it comes to digital processing. Features like "gradation smoothing" or "block noise reduction" essentially do not work – the tested material looked identical regardless of the settings. We might as well say that this feature simply doesn't exist. It's a bit disappointing, especially since Panasonic heavily promotes its HCX Pro AI II processor, boasting the presence of artificial intelligence improving image quality. Meanwhile, in such a basic matter, the television does not deliver a real effect and it looks weaker than one would expect from top-tier equipment.

Digital image processing on the Philips PQS9000 performs well, although we have a few reservations. The "Distortion Reduction" function helps smooth tonal transitions in lower-quality sources, but it works rather unevenly. It can improve one part of the picture, only to, moments later and still within the same scene, lose its way and show banding between shades again. On the plus side, it doesn't strip away film grain or fine noise, so the image retains its texture. We found the "Medium" setting worked best and that's the one we recommend.

The upscaling to 4K itself is adequate, though the image is very soft. Edges are heavily smoothed, which may leave some viewers wanting more clarity. In that case, it's worth slightly increasing the sharpness in the TV menu, as this will help emphasise edges more. Don't overdo the sharpness slider, though, or you'll get artificial halos instead of an improvement.

The OLED panel with very high refresh rates already provides an incredibly sharp image even in dynamic sports scenes, such as football or basketball matches, and the Z95B is no exception. It's also very important that the television is equipped with the proprietary motion smoothing system 'Intelligent Frame Creation'. Among the available sliders, the most crucial one turns out to be the one called 'film smoothness', as it allows for adjusting the motion to personal preferences with 24-frame content, meaning films – from a more 'choppy' appearance to a smooth, almost theatrical effect. It's a bit disappointing that Panasonic didn't opt to push the latest OLED panel to 165 Hz, as Samsung did with the S95F or LG with the G5, because we know that the panel is technically capable of it. On the other hand, it mainly benefits PC gamers, so in everyday viewing, it's not a significant drawback as we are limited to 120Hz.

In terms of motion handling the Philips PQS9000 performs exceptionally well for an LCD TV. It's not just about the 144 Hz refresh rate, but above all how quickly the panel itself responds. At 120 Hz you can hardly see the typical trailing smears behind moving objects. What's particularly pleasing is that this also applies to darker backgrounds, where many VA panels clearly struggle. Here motion remains clear, and in this respect Philips has pleasantly surprised us.

The "Motion Styles" feature is used to adjust how motion is displayed. It includes two sliders: "Smoothness" and "Blur Reduction", allowing you to tailor the effect to the material you're watching and your personal preferences. Our suggested settings are shown in the photo. Treat them as a starting point and see which level of smoothing suits you best.

The Panasonic Z95B is fully equipped for gaming. Two HDMI 2.1 ports with a full bandwidth of 48 Gb/s guarantee support for everything you can expect from a modern screen. It features VRR frame syncing, an automatic game mode (ALLM), and full compatibility with HDR formats used in gaming. The TV supports both Dolby Vision for Xbox and the popular HGiG, which in this case has been implemented correctly, so it actually works as it should.

Although the brand is mainly associated with home cinema and equipment for filmmakers, there’s also space for gamer conveniences here. Onboard is the Game Bar (or rather Game Circles) – it looks a bit unusual visually, but it does its job and allows you to quickly check the most important image parameters. The only thing missing for complete satisfaction is actually having four HDMI 2.1 ports instead of two. It’s a minor detail, but with a TV of this class, one could expect a full set.

Features for gamers

In terms of gaming features the Philips PQS9000 has a lot to offer. Four HDMI 2.1 ports let you connect multiple devices without having to choose which one gets the full capabilities. Consoles can use 120 Hz at Full HD, 1440p and 4K, and a PC can also run 144 Hz at 4K or 240 Hz if you drop to Full HD. There's also VRR, which matches the refresh rate to the frame rate and prevents screen tearing. Its range runs from 48 to 240 Hz, with the upper limit applying to Full HD mode.

It also includes ALLM, so the TV switches itself into game mode, and a properly working HGiG, which is handy when setting HDR on the console. There's a Game Bar for quick access to settings and signal information. The list even includes Dolby Vision gaming, but it's hard to enjoy because of very high input lag. Apart from that caveat, the feature set is really solid.