Panasonic Z95A vs Hisense E7Q / E79Q

Panasonic Z95A shows class when it comes to HDR performance. In luminance tests, it achieves a level of 1800 nits, which has a real impact on movie watching. Scenes from Life of Pi or Gemini Man look fantastic – the television effortlessly reproduces details and the intensity of bright spots, making a strong impression with its power. In more demanding moments, like the final scene from The Meg, you can see how bright light floods the screen. In such moments, brightness drops, which is typical for organic panels. Nevertheless, a result around 1000 nits can still be considered excellent, still providing very good picture quality. Additionally, the television offers great coverage of wide colour gamuts – up to 98.6% for DCI-P3 and 74.5% for BT.2020. This means that colours are not only vibrant but also deeply saturated, allowing full appreciation of the richness of details, especially in HDR scenes. Such coverage makes colours look more realistic, and the HDR effect gains intensity and accuracy. All this impressive HDR effect is thanks to MLA technology, which enables such high luminance and excellent image detail. With it, the Panasonic Z95A offers HDR at a level that truly makes a difference.

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

The best picture mode on the Panasonic Z95A is undoubtedly the Filmmaker mode. This mode offers quite good image reproduction, but it is not without certain flaws that need addressing. Primarily, the white balance, for both 4K and HD content, tends to be dominated by red and blue hues. This leads to a slight pink tint in the image, particularly noticeable in bright, white scenes. Such discrepancies can be seen in the comparative image below, which illustrates the issue well. The Colour Checker test also confirms these inaccuracies, showing slight shifts of dots towards the mentioned shades.

In terms of gamma brightness characteristics, it performs very well, with only minor issues when brightening small details. A greater challenge arises with the EOTF curve, which is responsible for controlling brightness in 4K HDR content. Here, there is a slight boost in brightness above the reference value, which sometimes makes the image overly bright, especially in more demanding scenes. While the Filmmaker mode is definitely the best choice on the Z95A, these aspects require refinement to fully harness the television's potential.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

After calibration, Panasonic Z95A showcases its full potential, delivering an almost perfect image. The television offers extensive adjustment capabilities, which we have fully utilised. The white balance post-calibration is absolutely flawless, and the errors in SDR content at 0.5 are at an exceptionally reference standard. The same goes for 4K HDR content – the screen tint has been completely eliminated, and the white balance is now exemplary.

The colour palette and Colour Checker test confirm the excellence of the calibration. Errors below 2 are a result that will satisfy both professional calibrators and cinema-quality image enthusiasts. Significant changes have also occurred in the brightness characteristics – the EOTF curve has been aligned, eliminating previous issues with excessive brightness. Additionally, a small error in gamma has been reduced.

Before calibration, the image was acceptable, but now it's in a completely different league. It's a true feast for the eyes, and the quality is hard to compare to anything else. Once fine-tuned, the Panasonic Z95A becomes a true master of colour reproduction.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

In the case of lower quality materials, the "Gradation Smoothing" function is responsible for smoothing tonal transitions. The best results are achieved with an intermediate setting – while they are not spectacular, the function works correctly and does not introduce unwanted effects into the image. It can be evaluated as average, but sufficient for improving the quality of tonal transitions.

As for digital processing, or upscaling, the picture looks surprisingly good. It is flexible and pleasant to the eye, which makes lower quality content, such as standard television or YouTube, look quite decent. However, minor issues can be observed, such as "aliasing" on edges, e.g. branches in the background. Nevertheless, this does not significantly affect the overall viewing experience, and the television handles these materials in an acceptable manner.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

Panasonic Z95A, with a 144 Hz panel, offers excellent image smoothness. For movies, there is an "Intelligent Frame Creation" feature that allows for improved smoothness and reduction of blurring. Users have two sliders at their disposal: "Motion Blur Reduction" – responsible for clearer and sharper details in fast-moving scenes. "Film Smoothness" – adds smoothness by creating additional frames between the originals, making motion appear more fluid and natural with the effect of "soap opera"

As a result, viewers can adjust the settings to their own preferences. Movies and less dynamic content look smooth and natural, which should satisfy most users.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

Panasonic Z95A this year shows that the manufacturer has made a huge leap forward in support for gamers. The television offers practically everything you can expect from a device in this range. Support for ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) ensures smoothness and no tearing in dynamic games. The 144 Hz panel allows for incredible fluidity, and the additional support for resolutions other than 4K provides greater flexibility, which is a big plus for gamers using various configurations.

Also noteworthy is the unique and rather specific "Game Bar." Its bubble interface stands out from the competition and allows quick adjustment of key settings such as VRR, brightness level, or picture mode, without the need to interrupt gameplay.

However, in this class of devices, there has been a slight disappointment – Panasonic Z95A only offers two HDMI 2.1 ports instead of four. This is definitely too few for a premium television, especially in times when many people have more than one device requiring full HDMI 2.1 support, such as a next-gen console or a high-end computer. In this category, it's hard to accept, especially given the high aspirations of this model. Despite this, the television is an excellent choice for gamers, offering versatility and functionality at the highest level.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.