Compare: Panasonic Z95A vs Haier K85F

During the Panasonic Z95A tests, we felt like we were holding a television that deserves to be called one of the best on the market. When it comes to picture quality, it is absolutely fantastic! OLED with infinite contrast, perfect blacks, and incredible brightness makes watching movies a pure pleasure. The micro-lens technology (MLA) has really made a difference. Thanks to it, the picture has gained not only brightness, achieving a spectacular 1500 nits in HDR content, but viewing angles have also improved – which are already quite good in regular WOLED panels. As a result, every scene looked so realistic that we felt as if we were part of it. We also checked how it performed in various lighting conditions – it dazzled without exception in both dark and bright rooms. We also couldn't complain about the sound. The built-in soundbar with Dolby Atmos surprised us with its spaciousness and dynamics, which is usually lacking in speakers integrated with the television. It's really solid support for cinematic experiences. The Panasonic Z95A also does not disappoint gamers. We tried out its gaming features – support for ALLM, VRR, a 144 Hz panel, and playing in Dolby Vision at 120 Hz is something every avid gamer will appreciate. Additionally, there are practical extras, such as the ability to record onto an external drive and a PiP function, which make everyday use of the television more enjoyable. Of course, we also noticed some downsides. Amazon's Fire TV operating system, while better than in older models, still has its flaws. The lack of some popular apps, such as Player.pl or TVP VOD, and poorly executed translations in the interface can sometimes be irritating, especially in a television of this price range. The Panasonic Z95A is a television with a capital "P" for premium. It impresses with its picture quality, sound, and functionality. However, its high price may deter some, especially when there are devices on the market offering similar capabilities at a much lower price. If, however, the budget is not an issue, the Z95A is a television that delivers cinematic experiences at absolutely the highest level.

The debut of the Haier brand in the European television market with the K85F model feels quite rushed, and after thorough testing – almost unfinished. Analyzing this product leads to a fundamental conclusion: its biggest problem is not the quality of the panel used. Considering the price segment, it is simply average, with typical VA technology advantages such as high contrast and equally typical disadvantages like poor viewing angles. What truly disqualifies this model as a home entertainment centre is the glaring lack of engineering and, above all, software refinement. The list of shortcomings is long and starts with the first contact with the device. Shoddy assembly, which could have been avoided at the quality control stage, a terribly optimised and poorly translated Google TV system, or annoying issues with basic functions like pairing the remote – all contribute to an impression of a product that seems to have been launched without due diligence. Catastrophic picture quality in HDR mode, resulting not only from low brightness but also from a complete lack of smart adaptation to the signal, only adds to this disappointing picture. However, it turns out that this model has a surprising second face. Just looking at it not through the lens of a home television, but rather as a large and inexpensive display for special tasks, shifts its shortcomings to the background, bringing unexpected strengths to the forefront: a fantastically functioning media player with USB, excellent font readability from a PC, and access to a vast array of applications. In such a role – as a screen in a conference room, hotel lobby or a simple advertising player – the Haier K85F performs surprisingly well. For a typical user searching for a reliable and simply well-functioning television for the living room in 2025, however, the Haier K85F is a proposition that is extremely hard to recommend with a clear conscience. It is a product full of contradictions, which fails in too many areas in its primary, intended function as designed by the manufacturer.

The contrast and black levels in the television Panasonic Z95A are at a level that captures the attention of even the most discerning viewers. The Z95A, as befits an OLED, delivers outstanding performance in this area. In every test scene, the contrast is practically infinite, resulting in excellent image quality under real-world conditions. During the screening of the film Oblivion, you can see how light sources, such as lamps, fall on the actor, creating an incredibly realistic effect. The Z95A Panasonic reproduces these details in black with impressive precision, ensuring that even subtle differences in brightness and lighting are clear. This gives viewers a sense of depth and naturalness in the picture, which is hard to find in LED televisions that often offer various compromises.

Alright, but let's get to the meat of it, that is, how the Haier K85F handles black and contrast. The key information is that the television uses a VA panel, which is crucial for image quality in dark scenes. Thanks to this, the contrast is really solid – our measurements indicated values around 5000:1, which is much better than popular IPS panels.

However, it is important to remember that we're discussing budget equipment. So, we shouldn't expect any advanced technologies like local dimming. The backlighting operates across the entire screen surface at all times. How did it look during viewing? We took the film "Oblivion" with its cosmic landscapes for a test, and we also checked classic black bars in other productions. The effect was quite decent. The black had good depth, but it wasn't perfectly inky – a slight blue glow could be noticed, indicating that the panel's backlighting was still active.

Panasonic Z95A shows class when it comes to HDR performance. In luminance tests, it achieves a level of 1800 nits, which has a real impact on movie watching. Scenes from Life of Pi or Gemini Man look fantastic – the television effortlessly reproduces details and the intensity of bright spots, making a strong impression with its power. In more demanding moments, like the final scene from The Meg, you can see how bright light floods the screen. In such moments, brightness drops, which is typical for organic panels. Nevertheless, a result around 1000 nits can still be considered excellent, still providing very good picture quality. Additionally, the television offers great coverage of wide colour gamuts – up to 98.6% for DCI-P3 and 74.5% for BT.2020. This means that colours are not only vibrant but also deeply saturated, allowing full appreciation of the richness of details, especially in HDR scenes. Such coverage makes colours look more realistic, and the HDR effect gains intensity and accuracy. All this impressive HDR effect is thanks to MLA technology, which enables such high luminance and excellent image detail. With it, the Panasonic Z95A offers HDR at a level that truly makes a difference.

Let’s now move on to one of the hottest topics in the world of televisions, which is the quality of HDR performance. In the case of the Haier K85F model, we unfortunately have to make it clear: if you’re looking for equipment to watch content in a wide dynamic range, you should steer clear of this model. The main issue is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what that means – this level is fine for watching standard SDR content, but it’s absolutely insufficient to show any real benefits of HDR. The image simply doesn’t have the "power" to generate bright, striking highlights. All of our measurements and tests on specialised test patterns confirmed this. As if that wasn’t enough, the television also struggles with colour reproduction. In this budget build, there are no technologies that broaden the colour gamut, such as quantum dot layers (marketed as "QLED"). As a result, the coverage of the DCI-P3 colour space, which is crucial for HDR content, is only around 80%. In practice, this means that the image will not only be dark but also devoid of the vibrant, saturated colours that the director wanted to show us.

The best picture mode on the Panasonic Z95A is undoubtedly the Filmmaker mode. This mode offers quite good image reproduction, but it is not without certain flaws that need addressing. Primarily, the white balance, for both 4K and HD content, tends to be dominated by red and blue hues. This leads to a slight pink tint in the image, particularly noticeable in bright, white scenes. Such discrepancies can be seen in the comparative image below, which illustrates the issue well. The Colour Checker test also confirms these inaccuracies, showing slight shifts of dots towards the mentioned shades.

In terms of gamma brightness characteristics, it performs very well, with only minor issues when brightening small details. A greater challenge arises with the EOTF curve, which is responsible for controlling brightness in 4K HDR content. Here, there is a slight boost in brightness above the reference value, which sometimes makes the image overly bright, especially in more demanding scenes. While the Filmmaker mode is definitely the best choice on the Z95A, these aspects require refinement to fully harness the television's potential.

Alright, how does the television handle colours straight out of the box, without any intervention from our side? The Haier K85F offers a whole range of picture modes, such as Dynamic or Eco, but for anyone wanting to watch films according to the creators' intentions, there's essentially only one that matters: Film mode. This is where we focused our tests, and unfortunately, its name has little to do with reality. The picture on factory settings is very far from what we could call cinematic fidelity and requires many adjustments. Let's start with the white balance, which has a clear deficiency of red colour. In practice, this means the entire image has a cool, bluish tint. Even worse is the issue of brightness management, that is, the gamma curves (for SDR) and EOTF (for HDR). Their graph resembles a true rollercoaster, which terribly impacts the viewing experience. This results in unnatural dimming of SDR content, causing details in the shadows to be lost, and in the case of HDR – an excessive brightening that further exacerbates the problem of clipping. Such a combination, which consists of too cool white combined with chaotic brightness and too much blue colour saturation, leads to enormous errors in colour reproduction. Our measurements on a specialist ColourChecker chart showed errors (Delta E) regularly reaching and exceeding values of 8-9. To put it simply: errors above the threshold of 3 are easily noticeable to the naked eye, so such a result means that the colours on the screen are simply heavily distorted.

After calibration, Panasonic Z95A showcases its full potential, delivering an almost perfect image. The television offers extensive adjustment capabilities, which we have fully utilised. The white balance post-calibration is absolutely flawless, and the errors in SDR content at 0.5 are at an exceptionally reference standard. The same goes for 4K HDR content – the screen tint has been completely eliminated, and the white balance is now exemplary.

The colour palette and Colour Checker test confirm the excellence of the calibration. Errors below 2 are a result that will satisfy both professional calibrators and cinema-quality image enthusiasts. Significant changes have also occurred in the brightness characteristics – the EOTF curve has been aligned, eliminating previous issues with excessive brightness. Additionally, a small error in gamma has been reduced.

Before calibration, the image was acceptable, but now it's in a completely different league. It's a true feast for the eyes, and the quality is hard to compare to anything else. Once fine-tuned, the Panasonic Z95A becomes a true master of colour reproduction.

No good, but can anything be done about this picture? Is professional calibration able to save the situation? The answer is both yes and no. It needs to be said clearly that there are certain things we cannot overcome. The limitations of the construction itself, namely a poor panel and its narrow colour coverage, mean that you can forget about a sensible HDR effect – we won't be pulling the wool over your eyes on that. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is for watching such content, after calibration, that this television starts to make sense. We managed to tame the white balance in our own way. Although the television only offers basic, 2-point adjustment (rather than precise, 20-point), it's not perfect, but we successfully eliminated that unpleasant, cold "chill" in the picture. Above all, though, we noted a huge improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the television can finally display an image without artificially dimming or brightening it. The conclusion is simple: even with such a cheap television, professional setting correction can achieve a great deal and extract the maximum potential from it.

The tonal transitions in Panasonic Z95A are not terrible, but in this class of devices, you can expect more. The television struggles with smoothly blending colours, both in dark and light shades. In more demanding scenes, minor imperfections are noticeable, which can affect the visual experience, especially for more discerning users. While this is not a disqualifying factor, it is an aspect that requires improvement, especially considering the price and aspirations of this model.

It's time to address an issue that is often overlooked by many but can be quite irritating to the discerning (and not just discerning) eye. We're talking about the smoothness of tonal transitions, or how seamlessly the screen displays transitions between very similar shades of one colour – for instance, on a clear blue sky. We have to admit that in this category, the Haier K85F, considering its price, performs quite decently. In bright scenes, such as the aforementioned sky or expansive landscapes in the film "The Martian," there are no stark, contrasting bands. Yes, if we scrutinise closely, we can spot minimal imperfections, but generally, the effect is more than satisfactory. However, the situation changes when darker scenes make an appearance on the screen, such as gloomy corridors in games or nighttime landscapes. Here, banding, or the effect of posterization, becomes much more evident. Transitions in shadows and greys are no longer as smooth and can become quite bothersome to a more sensitive eye. It's not a level that would completely disqualify the television, but it is clear that this is an area where costs were saved.

In the case of lower quality materials, the "Gradation Smoothing" function is responsible for smoothing tonal transitions. The best results are achieved with an intermediate setting – while they are not spectacular, the function works correctly and does not introduce unwanted effects into the image. It can be evaluated as average, but sufficient for improving the quality of tonal transitions.

As for digital processing, or upscaling, the picture looks surprisingly good. It is flexible and pleasant to the eye, which makes lower quality content, such as standard television or YouTube, look quite decent. However, minor issues can be observed, such as "aliasing" on edges, e.g. branches in the background. Nevertheless, this does not significantly affect the overall viewing experience, and the television handles these materials in an acceptable manner.

Let’s move on to digital processing and image scaling, specifically how the Haier K85F handles lower resolution signals, such as from regular television. Right off the bat, we encounter an incredibly annoying and completely incomprehensible issue – the overscan is enabled by default. This means the television artificially enlarges the image, cutting off its edges on every source, even 1080p. To see the full frame, you have to dig into the screen settings each time and manually switch the format to "stretch to 16:9." It's a minor detail, but devilishly frustrating. The scaling of content to 4K resolution can be described in one word: acceptable. And that's about it. The image processor doesn't strip detail from the image, nor does it generate jagged edges or other artifacts. It simply does its job, without any bells and whistles. It’s alright, but nothing more. The most significant and noticeable shortcoming in the digital processing section is, however, the absence of a tone transition smoothing feature. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not foresee such a solution, condemning us to watch the imperfections of the panel and low-quality material in all their glory.

Panasonic Z95A, with a 144 Hz panel, offers excellent image smoothness. For movies, there is an "Intelligent Frame Creation" feature that allows for improved smoothness and reduction of blurring. Users have two sliders at their disposal: "Motion Blur Reduction" – responsible for clearer and sharper details in fast-moving scenes. "Film Smoothness" – adds smoothness by creating additional frames between the originals, making motion appear more fluid and natural with the effect of "soap opera"

As a result, viewers can adjust the settings to their own preferences. Movies and less dynamic content look smooth and natural, which should satisfy most users.

The panel in the K85F model operates at a native refresh rate of 60 Hz, which sets certain expectations for image smoothness right from the start. However, we must admit that we were very positively surprised when we found two separate motion control sliders in the settings menu: one labelled "Motion Blur Reduction" and the other "De-Judder." Such generosity in this price segment is an absolute rarity, as manufacturers usually offer at most one shared option. Unfortunately, our enthusiasm faded as quickly as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for reducing motion blur is simply a decoy. Sliding it makes absolutely no visible difference on the screen, so only one of the two options works.

Panasonic Z95A this year shows that the manufacturer has made a huge leap forward in support for gamers. The television offers practically everything you can expect from a device in this range. Support for ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) ensures smoothness and no tearing in dynamic games. The 144 Hz panel allows for incredible fluidity, and the additional support for resolutions other than 4K provides greater flexibility, which is a big plus for gamers using various configurations.

Also noteworthy is the unique and rather specific "Game Bar." Its bubble interface stands out from the competition and allows quick adjustment of key settings such as VRR, brightness level, or picture mode, without the need to interrupt gameplay.

However, in this class of devices, there has been a slight disappointment – Panasonic Z95A only offers two HDMI 2.1 ports instead of four. This is definitely too few for a premium television, especially in times when many people have more than one device requiring full HDMI 2.1 support, such as a next-gen console or a high-end computer. In this category, it's hard to accept, especially given the high aspirations of this model. Despite this, the television is an excellent choice for gamers, offering versatility and functionality at the highest level.

Let’s move on to the features for gamers, although we must point out straight away that this is more of a proposal for the "occasional" ones. The manufacturer does boast in the specifications about having HDMI 2.1 ports, which looks impressive on paper, but in reality, it’s largely a marketing ploy. What good is a modern port when the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which takes away HDMI 2.1’s key advantage. What a shame. (That’s why in our tests we note this as HDMI 2.0 ports). Another odd issue is the TV's response to an attempt to calibrate HDR from the console. Changes to brightness settings result in very unnatural image behaviour, which could suggest incorrect implementation of the HGiG standard. To be honest, one shouldn’t worry too much about this, as we have repeatedly mentioned, we simply do not recommend using any HDR content on this screen. However, to counterbalance the negatives, the Haier K85F does have two big and unexpected advantages. The first is the presence of ALLM, or automatic game mode, which switches the TV to low latency mode as soon as it detects a connected console. The second, even bigger surprise, is support for VRR, or variable refresh rate. While it operates within a very modest range of 48-60 Hz, its mere presence is commendable. Thanks to this, the image in games can “tear” less, which realistically improves the gaming experience.

Panasonic Z95A impresses with an outstanding level of input lag, making it one of the best choices for gamers in its class. Regardless of the mode, the television achieves results of around 13 ms at 60 Hz and just 5 ms at 120 Hz, ensuring an incredibly smooth and responsive gaming experience. Moreover, Panasonic allows gaming in Dolby Vision mode without significant delays. Well done!

We must give credit where it's due – there is one parameter where this television absolutely shines and puts to shame many more expensive models. We're talking about input lag, or signal delay. Our measurements showed a remarkably low result of just 13 ms. This is a huge plus that makes gaming control lightning-fast and incredibly responsive. In this regard, the K85F performs excellently.

Panasonic Z95A works brilliantly with computers, offering full support for chroma 4:4:4, which translates to very good font readability. However, it’s important to keep in mind the characteristic display method of WOLED panels with a white subpixel, which can be noticeable during prolonged work with documents or while browsing websites. This is something to consider if the television is to be used as a monitor for work.

Additionally, the support for G-Sync technology is a great bonus for gamers using NVIDIA graphics cards. As a result, the Z95A provides smooth gameplay without tearing and delays, making it a versatile device for both work and play.

And what if we tried using this Haier as a computer monitor? Here, what was a big surprise for us was that the television performs exceptionally well. For office work, it’s perfect. All thanks to the fact that it correctly handles the so-called 4:4:4 chroma sampling. To put it simply: every little letter on the screen is sharp, without annoying coloured edges or blurriness. Sure, let’s be frank – this is not equipment for PC gamers. 60 Hz is too low for them. But if you just need a big screen for text work, browsing the internet, coding or displaying presentations, the K85F excels in this role. This is one of its strongest and, let’s face it, most unexpected applications.

The viewing angles on the Panasonic Z95A are outstanding, thanks to the use of an OLED panel with MLA technology. This means the image remains sharp, full of detail, and free from visible colour shifts even at steep angles. In practice, this means that regardless of where we are watching the TV from, the picture quality stays at the highest level.

In this regard, the Z95A ranks among the very best, competing for the title of leader with TVs based on QD-OLED panels (Samsung and Sony). It's hard to find anything better on the market, making this model an ideal choice for larger rooms or movie nights with family and friends, where everyone can enjoy a perfect picture.

At nearly the very end of the evaluation of the panel itself, we left out the viewing angles, which unfortunately are one of its biggest weaknesses. It must be honestly admitted that this is not surprising – it is simply a natural and commonly known feature of VA-type panels. In the unit we tested, interestingly, the brightness of the image did not drop drastically when we moved away from the centre of the screen. However, the real problem lies with the colours, which instantly begin to fade. A slight change in position on the couch is enough for the hues to lose their saturation and become washed out. In this regard, the Haier K85F presents a very average, typical level for this technology.

Panasonic Z95A is equipped with a glossy panel that does quite well at reducing reflections. However, due to the use of micro lens array (MLA) technology, black levels in bright environments can take on a slightly cherry hue, which is particularly noticeable in heavily lit rooms. In terms of brightness, the average SDR value is around 500 cd/m², which comfortably allows for enjoyable TV viewing in most living rooms. It should be noted, however, that in very sunlit conditions or under intense artificial lighting, this brightness may prove inadequate to completely eliminate reflections and maintain ideal contrast. Nevertheless, in typical home conditions, the Z95A performs very well.

And how does the television perform in confrontation with daylight, for example in a brightly lit living room? Unfortunately, we don't have good news here. As we have established, it is a television with relatively low brightness, which becomes a serious drawback when faced with sunlight. The situation is further worsened by the screen coating used. Instead of effectively suppressing reflections, its satin structure tends to unfavourably scatter them. In practice, this means that the reflection of a window or lamp turns into a large, blurred, milky haze that degrades contrast and effectively hinders viewing. The conclusion is therefore clear: if the television is to be placed in a bright room, the K85F model will not be a good choice.

Panasonic Z95A introduces a new operating system, which we think is a very good move compared to last year's MZ2000 model. The system is called Fire TV and was created by Amazon. It is a novelty in the Australian market, standing out for its fluidity and responsiveness, providing comfortable navigation and quick performance in everyday use.

Despite numerous advantages, the system still has a few shortcomings. Some popular applications, such as SkyShowtime, as well as Australian streaming services like Player.pl or TVP VOD, are not available. Another drawback is the quality of the interface translation – many functions have been translated in a rather imprecise way, giving the impression that the translation was done "on the fly." Some names are unclear, especially for those who have not previously interacted with other televisions, which may hinder the use of the device.

In terms of user functionality, the Z95A performs very well. It includes options such as USB recording, support for PiP (picture in picture), AirPlay, and Miracast. Because of this, the television offers versatility and meets most demands of modern users, although the Fire TV system still requires refinement to fully compete with more established solutions on the market.

GoogleTV on Haier K85F

The heart of the television is the Google TV system, which in theory should be a huge advantage. Access to thousands of apps and a wealth of features are promises we are familiar with. Unfortunately, in Haier's execution, this is one of the worst implementations of this software we have encountered. The system operates painfully slowly, and the interface notoriously freezes. However, the real nightmare is the incorrect and often downright comical translations of some menu options, making it difficult to figure out what is being referred to at times. To make matters worse, during our testing, we couldn't get the AirPlay feature to work at all.

Classic Features on Haier K85F

Let's move on to the classic functions and ports, because the story here is even more interesting. A plus is definitely the rich array of ports, including four HDMI connections and the increasingly rare mini-jack headphone output. Unfortunately, the television does not offer either USB recording or Picture-in-Picture mode. However, the real ordeal begins with the remote. Our initial attempts to pair it via Bluetooth to activate radio (RF) control and voice functions ended in total failure. After dozens of attempts, we were convinced it was simply a manufacturing defect. And then the surprise: after a long struggle, we discovered that the remote can be paired, but it must be done from the native Google TV settings, completely bypassing Haier's dysfunctional system overlay. This is a perfect example of how terrible software can ruin basic functionality. Oh, and one more thing. In the box... there weren't even batteries for the remote.

As we mentioned earlier, the Fire TV system in the Panasonic Z95A has some issues with supporting the Polish language, which unfortunately is also noticeable when playing files from a USB memory. The built-in media player does not allow for the correct display of Polish characters, such as "ź", "ć" or "ł", which can be burdensome for users relying on local subtitles for movies. If correct display of Polish characters is important to the user, it may be necessary to use an external application available in the Amazon store or to stream content through other devices.

After all our complaints about the unfinished software, the moment came when we were absolutely shocked. It turns out that within this buggy and slow-running system, there is a function that works almost perfectly and puts industry veterans to shame. We are talking about the built-in media player for USB drives. It is a true multimedia powerhouse that played practically every video format we threw at it without the slightest hiccup – from the most popular to the completely niche. Haier, a newcomer to the TV market, has achieved something that many manufacturers with decades of experience have struggled with for years. Who knows, perhaps it was originally intended as a reliable player for conference rooms? Regardless of its origins, the result is outstanding!

The sound in Panasonic Z95A is one of its strong points, mainly due to the built-in soundbar that provides impressive audio experiences. Support for Dolby Atmos makes the sound spacious and full of depth, perfectly fitting into the cinematic experiences. Both dialogues and sound effects sound clear and dynamic, which will satisfy even the most demanding users. Unfortunately, there is a lack of support for the DTS format, which may be disappointing for those using movies or content that require it. Nevertheless, the overall sound quality in Z95A is at a very high level and successfully replaces external audio systems (at a reasonable price) in most home applications.

When it comes to sound, the review will unfortunately be very short. The biggest advantage of the built-in speakers of the K85F is that they simply exist and produce sound. Other than that, the sound is completely flat, lacking any bass and just anemic. Yes, on the TV's box we will find the Dolby Atmos logo, but against the physical capabilities of these drivers, it is a feature that exists only on paper. Therefore, the verdict can only be one: when planning to purchase this TV, a soundbar should immediately be added to the budget.

Panasonic Z95A vs Haier K85F

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

Daytime performance

Panel details

TV features

Classic features:

Smart features:

GoogleTV on Haier K85F

Classic Features on Haier K85F

Playing files from USB

Apps

Sound

Sound Quality Test

Acoustic Measurements