Panasonic Z85A vs Samsung The Frame 2025 (LS03F)

The Panasonic Z85A is an OLED television, so you can immediately expect excellent effects in films. And indeed – our tests showed that the WOLED panel can achieve around 800 nits of peak brightness in optimal conditions. This is a solid result, performing well in most demanding HDR scenes, allowing viewers to enjoy a dynamic and detailed picture. However, like every OLED, the Z85A also has its limits. In very bright scenes that fill the entire screen – like the final sequence from the movie The Meg – the television reduces brightness to around 400 nits. This is standard behaviour for this technology, so if someone plans to watch films in a heavily sunlit living room, it is worth keeping this in mind. The coverage of the DCI-P3 colour gamut at 98% also deserves high praise. This allows the television to reproduce a wide range of colours that stand out with vibrancy and depth, while details in HDR scenes are sharp and precise. In short – the Panasonic Z85A delivers a solid HDR effect that will satisfy any film enthusiast.

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know – lab tests are one thing, and real film scenes are quite another story. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness stayed at around 550–650 nits. This is enough to feel the difference between standard picture and that in HDR quality – bright highlights, reflections on water, or moonlight look distinct and impressive.

It's also worth noting that the LS03F is a QLED television, which translates to solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. It's not at the level of top premium models, but for a lifestyle screen – the result truly deserves recognition.

The Panasonic Z85A offers many picture modes, but the Filmmaker mode definitely stands out from the rest. It's rare for a TV straight out of the box to be so well calibrated, and the unit we had the opportunity to test truly impressed us.

However, there were some minor shortcomings. In the SDR signal, we noticed a slight deficit of red and blue, which made the picture appear cooler than it should have been. This is particularly evident in the comparison image. In contrast, with 4K HDR material, the situation was the opposite – the surplus of red made the image seem warmer than intended by the creators. In terms of brightness characteristics (gamma) and maintaining an appropriate EOTF curve, it's hard to find faults. There are slight deviations, but they are so minimal that the average viewer is unlikely to notice them.

It's also worth highlighting that our observations relate to a specific unit of the TV. Two identical models may differ from each other due to natural production variances. Nevertheless, the piece we had in hand looks really solid and deserves praise. Now it's time for our calibration – we'll see if we can squeeze even more out of this screen!

When it comes to picture quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were some issues. In both HD and 4K HDR content, we noticed clear deviations in white balance. The picture was heavily skewed towards red and blue, giving the screen a distinctive pinkish hue. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly took on pink tones, which is also evident in the attached comparative photo. As for brightness characteristics – it wasn't as bad as one might expect given such colour inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically spoil the viewing experience.

The Panasonic Z85A offers truly wide-ranging capabilities when it comes to picture settings, so we eagerly set about calibrating it. Although we mainly focused on adjusting the white balance, the final effect exceeded our expectations. Both HD and 4K HDR content now showcases nearly perfect colour reproduction, with minimal errors that are hard to catch with the naked eye. Well-calibrated TVs are a rarity, and we must admit – it’s truly satisfying. While the gamma and EOTF curve didn't require drastic adjustments, we managed to further stabilise their characteristics across the entire brightness scale. After calibration, the Panasonic Z85A is a true gem for home cinema enthusiasts. The picture is precise, the colours are natural, and every scene looks exactly as the director intended.

After calibration, the movie mode gained a completely new quality. The issue of the pink tint, which was previously clearly visible, especially in bright scenes, has been effectively eliminated. Colours started to look significantly more natural, and the white balance no longer dominated the rest of the image. It was no longer the same oversaturated "picture from a box" – everything took on coherence and a cinematic character. Additionally, the tendency of the TV to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, within the limits of what the design allows without local dimming – it's difficult to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode named Filmmaker.

Now that we know how the Panasonic Z85A handles tonal transitions in 4K material, it’s time to take a look at its "Gradation Smoothing" function. It works, but unfortunately not entirely effectively. Regardless of the chosen value – whether it’s low, medium, or high level – we couldn’t achieve perfectly smooth tonal transitions in our test sequence. We recommend setting this function to an intermediate level. While this may slightly blur fine details, at least it avoids the problem of losing film grain, which can be crucial for many viewers when watching classic productions.

When it comes to image scaling, the TV performs quite well. It’s noticeable that the image is slightly sharpened, and thin lines can sometimes appear a bit jagged. However, this is standard for most TVs, and fortunately, it can be adjusted using the sharpness slider. This gives us full control – we can achieve a more vivid, blurred image or a clearer one, although it may appear more "harsh" and artificially sharp. It all depends on the user's preferences and the type of content we’re watching. Overall, the scaling is at a solid level and should satisfy most users who are using lower resolution material.

LS03F is equipped with an NQ4 processor, which is responsible for improving image quality – especially in lower-quality materials. In practice, it works surprisingly well, particularly when it comes to older content and recordings with lower resolution. Activating the "noise reduction" feature delivers noticeable results. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement – earlier, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year’s model, the smoothing still occurs, but it happens in a much more acceptable way. Textures of materials, skin, or fabric details are not as heavily muted as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not appeal to everyone. On the other hand, it's no longer such an aggressive intervention as in previous models. It's also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tapes or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – the so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

The Panasonic Z85A features a 120 Hz panel, which will surely please both gamers and sports fans. Sure, it’s not 144 Hz like some gaming TVs, but in practice, the difference is really hard to notice. In games, the picture is stable and sharp, and during fast action, there’s no sign of any blurring. The same goes for sports – a player’s quick run or a car’s dynamic maneuver looks smooth and natural. The TV also has an “Intelligent Frame Creation” feature, which is a motion smoother. There are two sliders here – one controls motion blur reduction, while the other adjusts motion smoothness. With these, you can tailor the picture to your own preferences – whether you prefer a more cinematic effect with gentle transitions between frames or a maximally smooth image ideal for watching sport.

The new feature in The Frame for 2025 is a 144 Hz refresh rate display. Yes – in a television primarily associated with displaying works of art, you can now not only watch Van Gogh, but also comfortably play on a console or follow fast-paced sporting events. This is a significant step towards greater versatility. In the case of Samsung movies, as usual in models with a 120 Hz display and above, it allows you to adjust motion fluidity according to your preferences. You can set a more cinematic reproduction that maintains frame rate or opt for complete image smoothing. The range of options is broad, allowing you to tailor the effect to your tastes – regardless of whether the screening is meant to look like classic cinema or a performance on a modern theatre panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz display; the sizes 43 and 50 inches have 60Hz displays, and consequently perform much worse in terms of motion fluidity.

Panasonic is mainly associated with home cinema televisions, but the Z85A shows that it can also step into the gaming world with a truly strong punch. It's a device that can easily be called a gaming beast – it has everything needed for comfortable gameplay.

Even though it has only two HDMI 2.1 ports, both operate at full bandwidth, so we can easily connect both a next-gen console and a gaming PC. All the key features are supported: ALLM automatically switches the television into game mode, VRR provides smooth visuals without stuttering and tearing, and with properly implemented HGIG and Dolby Vision, HDR games look really good – colours are vivid, details are sharp, and dark scenes are clear. We also find a Game Bar in the form of a transparent, circular menu. It may not look as impressive as the competition's, but it's intuitive and includes all the most important settings we’d want at hand during gameplay.

In summary – the Panasonic Z85A is a device that truly surprises with its gaming capabilities. It's a television where both console gamers and PC gamers will feel at home. It's smooth, dynamic, and just good.

As we mentioned earlier – although The Frame likely displays images and artwork for most of the time, Samsung recognised that a Van Gogh fan could just as easily be an avid gamer. And it must be said that The Frame 2025 has almost everything to become a fully-fledged gaming TV.

Onboard, we find support for ALLM (Auto Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of a single HDMI 2.1 port. The TV handles lower resolutions at higher refresh rates effortlessly and features an expanded Game Bar – already known from other Samsung models – which allows for quick preview and adjustment of key gaming-related settings. For this, it gets extra points from us. Noteworthy is also the proprietary motion smoother, Auto Motion Plus Game, which – and this is worth emphasising – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically unnoticeable way regarding delays. The result? Much better fluidity in games, especially those that struggle to maintain a stable 60 frames. This solution can genuinely improve gaming comfort in more demanding titles – particularly on consoles that don’t always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already something we consider standard in Samsung TVs, so there’s not much to specifically nitpick here. However, the problem lies elsewhere. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it’s gone. This is a significant inconvenience when configuring the console for proper HDR content display in games. It's hard to understand why such a decision was made, but one thing is certain – this needs to be fixed as soon as possible. We’re talking about a brand that has set standards for gaming on TVs for years. If HGiG returns – and we hope it does – The Frame LS03F can confidently aspire to be a proper gaming TV. Not only as a decoration on the wall, but as equipment that truly enhances the gaming experience.