Panasonic W95B vs Samsung OLED S95H (S99H) (QD-OLED)

The Panasonic W95B is truly a bright screen, capable of achieving peak luminance levels of around 1400 nits. In brighter, well-lit movie scenes, this value translates into spectacular HDR effects that can leave a big impression. However, knowing our test setup, you probably see that in very demanding shots – such as the moon in the distance or the lights of a helicopter in a scene from Sicario 2 – the television doesn’t impress. In such situations, brightness drops to around 200 nits, making the HDR effect much less noticeable. This happens because Panasonic focuses on maintaining deep blacks, not illuminating the background – which shouldn’t be a concern for many users. However, it’s important to remember that in such moments, the picture starts to resemble SDR content. The coverage of the colour palette also deserves praise, as it reaches around 93% of the DCI-P3 space thanks to the use of the PFS filter (also known from QLED technology). This means that most films look very good in terms of saturation and colours, maintaining a cinematic quality to the image.

When it comes to pure brightness, the S99H is an astronomically bright TV. Its peak brightness in film scenes can exceed 2,800 nits. Whatever the scene, you can expect powerful HDR effects that are almost blinding, which is exactly what we want from a top‑tier display. By nature, an OLED panel can't maintain that extreme brightness in very bright, full‑screen frames the way it can with small bright highlights, but the results are still excellent. In a bright scene from The Meg the sun still exceeded 2,200 nits. That means the S99H was able to hold a higher brightness than most Mini LED screens on the market. In terms of brightness the S99H is currently the best OLED TV we've tested.

Colour gamut coverage

The S99H also handles colours exceptionally well, thanks directly to the QD‑OLED panel used here. Whether the test used synthetic test patterns or measurements with film material in the background, the results remained very high. The S99H easily covers almost 100% of the DCI‑P3 gamut, and in the most demanding space, BT.2020 it reaches nearly 90%. That's absolute top‑tier performance. These results match what we saw in the new SQD‑Mini‑LED displays, and in real film scenes they even surpass RGB Mini LED displays.

In Filmmaker mode, the Panasonic W95B offers an image with quite accurate colour reproduction, although it is not without minor imperfections. The white balance slightly leans towards red, which can cause a subtle warm tint to the image, and the gamma curve is slightly elevated, making the screen appear a bit brighter. It's good that the manufacturer has included this mode – even in its factory configuration, it provides a fairly natural look for films. However, knowing how susceptible Panasonic televisions are to calibration, we decided to check how much the image could be improved after professional tuning.

Samsung offers a whole host of picture modes and features, but we traditionally recommend choosing FILMMAKER mode, especially if you want the most faithful rendering of the creators' intent. Out of the box the TV is tuned very well, though it has minor flaws. These are mainly a slight deviation in white balance in SDR content and a slightly low gamma. As a result, the picture in a dark room can be a little too bright compared with the reference value of 2.4, which is the standard for watching films with the lights off. These are, of course, small issues, because overall colour reproduction remains very good and the errors in ColorChecker measurements are not large. However, we know that for a screen of the S99H's calibre you can and should expect even more, so we subjected it to professional calibration.

After professional calibration, the Panasonic W95B shows what it’s really capable of. Colour errors have mostly dropped below values of 2–3, making them practically invisible to the human eye. The excess red in the white balance has also been corrected, which means the image is no longer slightly tinted pink, and details in dark areas no longer get lost due to excessive dimming in the gamma. The improvement in HDR content is also noticeable – colour saturation is now more stable and doesn’t lean towards blue as distinctly as it did before. It’s truly a fantastic television for watching movies and series in the highest possible quality. While we know that Mini LED screens are not always perfectly suited for this, the W95B is a prime example that with proper tuning, a result close to OLEDs can be achieved.

After professional calibration, FILMMAKER mode looks practically perfect. Because Samsung offers a rich set of advanced calibration controls, we were able to tune the colours to an almost perfect level. Above all, we managed to even out the white balance and the gamma curve, which resulted in noticeably improved contrast and correct image modelling. In a profile prepared like this there really isn't a single thing to pick apart or call a fault. After calibration, the S99H can deliver an essentially reference-quality picture.

In terms of image processing, the Panasonic W95B performs exceptionally well. The proprietary processor responsible for digital image processing effectively upscales lower resolution content to 4K, maintaining a high level of detail and a natural look to contours. The end result is impressive – the upscaling is truly top-notch, and Full HD content can look surprisingly good. Also noteworthy is how the TV smooths tonal transitions in low-quality materials. The algorithm doesn’t operate as aggressively as in some competing models, which helps avoid the loss of detail or the blurring of film grain.

Upscaling and digital image processing are handled by Samsung's proprietary NQ4 Gen3 processor. It copes very well with scaling lower-resolution content to 4K. The picture is clear without looking artificial or overly sharp. The only fairly specific drawback appears with very old material recorded at 480p or lower. In such cases the TV can slightly crop the edges of the image.

The processor also does a decent job with artefacts visible in low-bitrate material, for example in heavily compressed YouTube videos. The noise reduction function effectively smooths the picture and reduces posterisation, but it works quite aggressively. It can remove not only unwanted artefacts but also some fine detail, and even natural film grain. We, wanting to preserve maximum fidelity to the source material, chose not to use it. However, if someone values a clean, as-smooth-as-possible image more than keeping every detail, it may prove useful.

The 144 Hz panel used in the Panasonic W95B offers excellent smoothness, although in practice, given how television content looks or how new-generation consoles are limited, it’s worth looking at its performance when refreshing at 120 Hz. In this mode, the television performs exceptionally well – despite being a VA panel, which is not known for the fastest pixel response times, motion blur is minimal and difficult to detect with the naked eye.

Another major advantage of organic panels is very good motion handling. Thanks to the pixels' near-instant response time, the Samsung S99H shows virtually no smearing. Fast-moving objects don't produce visible halos or trailing artefacts, so the TV performs very well for both sport and gaming. One quirk of OLED screens compared with LCD is the way they render low-frame-rate material. With very slow camera movement the picture can appear noticeably more juddery. This can be quite effectively mitigated using frame interpolation. Samsung lets you adjust judder reduction and motion blur reduction separately, so it's easy to find a compromise between a smoother picture and preserving the cinematic feel of the content.

Aside from the previously mentioned issue related to VRR mode, where local dimming does not work, the Panasonic W95B is a true gaming beast. The TV offers practically everything that gamers could expect – perhaps apart from four HDMI 2.1 ports, as there are only two available. On board, we find automatic low latency mode (ALLM), correctly implemented HDR modes for gamers, including HGiG, as well as support for Dolby Vision in games. The whole package is complemented by an interestingly designed Game Bar, presented in the form of circles. It may not be the most visually attractive, but it fulfills its purpose – allowing quick access to key game parameters and adjusting settings without diving into the system menu.

Samsung S99H is also a top TV for gamers. It offers almost every possible and useful feature... well, perhaps except the obvious lack of Dolby Vision for the Xbox console. It’s equipped with four full-fledged HDMI 2.1 ports with the full 48 Gbps bandwidth. That makes it easy to use frame-rate synchronization VRR or automatic low-latency mode (ALLM). This year Samsung also has no issues with proper HGiG support, so HDR setup on a console is quick and free of unnecessary complications. Samsung is also known for interesting extras in its TVs. In the Game Bar menu you’ll find options to add an on-screen crosshair, enlarge the minimap, or change the aspect ratio of the displayed image (PC).

Particularly noteworthy is Samsung’s feature: Game Motion Plus. It’s Samsung’s proprietary motion-smoothing system that uses interpolation to boost smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which, compared with the competition, is an excellent result. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g. GTA 6 😉) that runs on a console at only 30 fps, the S99H can display it much more smoothly than competing models.