Panasonic W95B vs Haier M95E

The Panasonic W95B is truly a bright screen, capable of achieving peak luminance levels of around 1400 nits. In brighter, well-lit movie scenes, this value translates into spectacular HDR effects that can leave a big impression. However, knowing our test setup, you probably see that in very demanding shots – such as the moon in the distance or the lights of a helicopter in a scene from Sicario 2 – the television doesn’t impress. In such situations, brightness drops to around 200 nits, making the HDR effect much less noticeable. This happens because Panasonic focuses on maintaining deep blacks, not illuminating the background – which shouldn’t be a concern for many users. However, it’s important to remember that in such moments, the picture starts to resemble SDR content. The coverage of the colour palette also deserves praise, as it reaches around 93% of the DCI-P3 space thanks to the use of the PFS filter (also known from QLED technology). This means that most films look very good in terms of saturation and colours, maintaining a cinematic quality to the image.

If there is one category where the Haier M95E absolutely shines, it is the HDR effect, powered by the raw power of the backlight. This television cannot be denied its reputation as a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily reached, and often exceeded, the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has punch and truly allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding shots filled with small but intense bright points appear on the screen, the M95E, while not losing its resonance and not dimming, pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident that the algorithms controlling dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the cost of perfect black levels. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be admitted that the general capabilities of the M95E in this regard are indeed substantial. A huge positive is that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and appropriately saturated colours.

In Filmmaker mode, the Panasonic W95B offers an image with quite accurate colour reproduction, although it is not without minor imperfections. The white balance slightly leans towards red, which can cause a subtle warm tint to the image, and the gamma curve is slightly elevated, making the screen appear a bit brighter. It's good that the manufacturer has included this mode – even in its factory configuration, it provides a fairly natural look for films. However, knowing how susceptible Panasonic televisions are to calibration, we decided to check how much the image could be improved after professional tuning.

Each TV is evaluated primarily based on its default cinematic mode – in this case, "Movie" – which theoretically should be the "best" and most accurate straight out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed evident issues: white balance skewed too far towards red, and excessive, unnatural colour saturation led to noticeable colour deviations. Worse still, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to the merging of details in shadows, which irretrievably disappear into a black void.

However, the real disaster arrived when switching to HDR content, still remaining in "Movie" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight by Haier's engineers during this stage – but instead of cinematic accuracy, the image started to resemble a vivid "Dynamic" mode. The white balance exposed significant issues with blue color, which in turn resulted in unnatural sharpness and artificial over-brightening of the entire scene. As if that wasn't enough, the EOTF curve's characteristics mercilessly revealed that the TV also had fundamental issues with managing the local dimming system in this setting. We haven’t calibrated many Haier TVs in our career, but we know for sure already that the M95E definitely needs it.

After professional calibration, the Panasonic W95B shows what it’s really capable of. Colour errors have mostly dropped below values of 2–3, making them practically invisible to the human eye. The excess red in the white balance has also been corrected, which means the image is no longer slightly tinted pink, and details in dark areas no longer get lost due to excessive dimming in the gamma. The improvement in HDR content is also noticeable – colour saturation is now more stable and doesn’t lean towards blue as distinctly as it did before. It’s truly a fantastic television for watching movies and series in the highest possible quality. While we know that Mini LED screens are not always perfectly suited for this, the W95B is a prime example that with proper tuning, a result close to OLEDs can be achieved.

The calibration process left us with extremely mixed feelings. On one hand, we noted considerable success in the area of colour. By using the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image stopped resembling the vivid, retail demonstration mode. The entire colour palette and its saturation were also clearly corrected – maybe not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

And on this, unfortunately, our list of corrections pretty much ends, as M95E simply didn't allow for any more. As we signalled earlier, most settings related to the brightness of the image do not respond to our commands at all. This means that we were not able to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television still tends to darken details in SDR content, which was confirmed by the inflated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still mercilessly exposed all those previously mentioned problems with chaotic local dimming management. And although the calibration process itself achieved a lot, removing most of the colour issues, in the end, we had to capitulate.

In terms of image processing, the Panasonic W95B performs exceptionally well. The proprietary processor responsible for digital image processing effectively upscales lower resolution content to 4K, maintaining a high level of detail and a natural look to contours. The end result is impressive – the upscaling is truly top-notch, and Full HD content can look surprisingly good. Also noteworthy is how the TV smooths tonal transitions in low-quality materials. The algorithm doesn’t operate as aggressively as in some competing models, which helps avoid the loss of detail or the blurring of film grain.

No worries, but what happens to those colour transitions when lower quality material with compression artifacts comes on screen? Unfortunately, we have some bad news for you. Even though in the menu we can find an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, nasty artifacts, noticeably blurring the entire image, and ironically – it often doesn’t even remove those unwanted “jaggies” it was meant to tackle. This feature might as well not exist at all.

We can write many more warm words about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it’s neither overly jagged nor artificially smoothed. In this particular area, the M95E really does the job.

The 144 Hz panel used in the Panasonic W95B offers excellent smoothness, although in practice, given how television content looks or how new-generation consoles are limited, it’s worth looking at its performance when refreshing at 120 Hz. In this mode, the television performs exceptionally well – despite being a VA panel, which is not known for the fastest pixel response times, motion blur is minimal and difficult to detect with the naked eye.

In terms of motion fluidity and blurring, our feelings are quite mixed because the M95E is a paradox television. Let's start with absolute admiration: the heart of the device is its 144Hz panel, but what really impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with complete certainty that Haier has equipped it with one of the best VA panels currently available on the market when it comes to minimising blurring. It is rare to encounter an LCD panel that offers such clear, sharp, and ghosting-free motion. In this regard, the M95E is simply phenomenal.

And that is why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised because the TV virtually offers no functioning options for improving fluidity. The smoothing systems that should help with lower frame rate content can indeed be found in the menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity materials, you must be sure that the source is broadcasting them in native 120. In every other case, you will have to come to terms with a rather harsh, stuttering image, as the M95E will not help smooth it out in any way.

Aside from the previously mentioned issue related to VRR mode, where local dimming does not work, the Panasonic W95B is a true gaming beast. The TV offers practically everything that gamers could expect – perhaps apart from four HDMI 2.1 ports, as there are only two available. On board, we find automatic low latency mode (ALLM), correctly implemented HDR modes for gamers, including HGiG, as well as support for Dolby Vision in games. The whole package is complemented by an interestingly designed Game Bar, presented in the form of circles. It may not be the most visually attractive, but it fulfills its purpose – allowing quick access to key game parameters and adjusting settings without diving into the system menu.

When it comes to features for gamers, the Haier M95E offers some strong arguments. First and foremost, it is fully prepared for the new generation of consoles and powerful gaming PCs. It comes equipped with two full-fledged HDMI 2.1 ports, which effortlessly handle 4K signals at 120Hz and even allow gaming at 144Hz. This is the foundation that guarantees us full utilisation of our available hardware. Furthermore, the key technologies work flawlessly here. The TV accurately detects the console and automatically switches to low-latency mode (ALLM), so we don’t have to fiddle with the settings. The frame syncing (VRR) also works efficiently, eliminating annoying tearing when the game’s smoothness slightly drops. Considering the exceptionally low motion blur of the panel, which we've already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, it's not a perfect package. A dedicated "Game Bar", which is a handy menu for gamers, would be useful, but that's really just a nice extra. A more serious omission is the lack of support for the HGiG standard, which impedes the perfect HDR configuration on consoles and can lead to overexposure. Despite these shortcomings, the core "gaming package" that the M95E offers is really solid and fully functional.