Panasonic W85 vs Samsung R85H / R86H

Unfortunately, we don't have good news here. The Panasonic W85B is quite a dark television – its peak brightness doesn't exceed 300 nits, making it hard to talk about any real HDR effect. In practice, this means that scenes which can 'shine' and impress on other screens simply look like regular SDR with a slight colour boost here. Our measurements and film tests confirmed this – regardless of the content, the W85B won't draw anything more from HDR. So if someone is looking for a television specifically for HDR, it's better to look at other models. On a positive note, the W85B does quite well in terms of colours. It's a QLED television, so its colour gamut coverage is wide, and most films and series look natural, without a noticeable 'faded' effect. The colours are saturated, so in everyday viewing, there's no feeling that something is seriously off.

When it comes to brightness, the R85H performs quite well. In most of our test scenes the TV reaches around 800–900 nits, and with larger bright elements it can exceed 1000 nits. These aren't, of course, on the level of the most expensive Mini-LEDs, but they're more than enough for watching films and TV series in HDR and the effect can be quite noticeable. The problem reappears in more demanding scenes, where there's a small bright element on a very dark background. Here the TV can greatly reduce its brightness to avoid lighting up too much of the screen. In our measurements such small highlights fell as low as around 200–250 nits, so it's clear that a limited number of local dimming zones combined with the specific behaviour of the algorithm has consequences here. Fortunately, it doesn't affect viewing all the time. In typical, mixed HDR scenes the R85H looks good and can provide good image dynamics. It's just that with very small points of light you shouldn't expect as strong an effect as on TVs with a much larger number of zones or on OLEDs.

Testing the Panasonic W85B, we obviously started with the Filmmaker mode, as it's the gold standard for watching content "the way the director intended." The problem is that this TV is quite far from those intentions. The biggest issue turned out to be an excess of red – both in SDR and HDR. The image often looked too warm because of this, and in some scenes, it was almost "on fire." Added to this is the issue of brightness management. When we looked at the gamma and EOTF charts, it was clear as day that in most scenes, the TV brightens the image more than it should. The effect was easy to predict. Details can get lost, leading to flattening and clipping across the entire screen. We obviously know how to fix this, but to be fair, it does require a lot of calibration work. Out of the box, the W85B doesn't produce an image close to reference quality – it's more of a TV that, without professional adjustments, will always interpret colours and brightness a bit "in its own way." Unfortunately, this is to the detriment of the viewer.

In Filmmaker mode our R85H sample in SDR performed adequately, but a few issues immediately stood out in the measurements. In the white balance, as brightness increased more red was added while blue decreased. As a result, the brighter parts of the image had a slightly too-warm tint. Gamma only held the target value at the start. It then gradually fell, which left most of the image a little too bright. The combination of these two factors also affected the colours, with errors growing particularly in the brighter and more saturated samples. It did not look bad, but for Filmmaker mode we expected a bit more accuracy. Interestingly, our sample fared noticeably better in HDR. The white balance was much more even and the individual components stayed close to one another across most of the range. Only in the brightest parts did red start to be lacking, causing white to shift subtly. The EOTF curve looked very good, tracking the target luminance across almost the entire range. That does not mean HDR colours were perfect. The Colour Checker still shows some deviations, especially for some of the more saturated colours, but the errors are clearly smaller than in SDR.

Fortunately, calibration made a significant difference for the Panasonic W85B, especially for SDR content. Here, the improvement was quite evident – we managed to even out the white balance and reasonably tame the TV's tendency to overly brighten the entire image. The picture became more coherent and the colours gained the naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has noticeable issues with green saturation, but overall, we rate the post-calibration effect in SDR quite positively. The situation with HDR is a bit different. Here too, we managed to reduce the tendency to warm up the entire scene, so the image performed definitely better than in the factory settings. However, there is still the same problem we mentioned earlier – the TV interprets the image too strongly "in its own way" and brightens the whole screen. And the lack of local dimming only exacerbates this effect. In summary, briefly, in SDR content, the W85B performs really well after calibration and is perfectly suitable for everyday viewing. However, in HDR, even after adjustments, it is still difficult to unambiguously recommend it for more serious viewing.

After calibration the R85H shows it has really substantial colour reproduction capabilities. SDR performed best: white balance could be brought almost perfectly into line, and gamma stays very close to the target value across most of the range. That also translated into very low errors in the ColorChecker, so there's really little to criticise here. HDR also shows a clear improvement, although some issues can't be corrected as well. At the highest brightness levels the character of the backlight itself becomes apparent and the individual components of the white balance begin to diverge. The same applies to the most saturated colours, which don't always land exactly where they should. Despite these limitations the overall picture is considerably more accurate than factory settings, and the biggest difference is definitely visible in SDR. However, there is one thing calibration can't fix. With heavily saturated elements the colour can slightly bleed onto adjacent bright areas of the image. It's easiest to notice on white, which can pick up a faint tint of a neighbouring hue. It doesn't occur in every scene, but when the material is demanding the effect can be visible. This is more a feature of the way the RGB backlight operates than an issue with picture settings.

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or clear outlines. However, the situation is worse with lower resolution materials. This is where the TV has the biggest problem with "beautifying" the image. The lack of any menu option to improve gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with colour blending.

Fortunately, upscaling, or enhancing the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the TV handles this better than one might expect from such an inexpensive setup. This is thanks to the HCX processor, which Panasonic has been developing for years, and it shows that even in the lower series, it can do a good job.

In the R85H, image processing is handled by the Micro RGB AI Processor. The name is new, but when it comes to upscaling lower-quality sources, the TV's behaviour is very similar to what Samsung has shown before. And that's not a bad thing, because Samsung has handled this aspect quite well for years. Lower-resolution material is displayed cleanly, edges don't become overly soft, and the TV doesn't try to artificially extract detail at all costs. The result is simply balanced, and for regular TV or older recordings the R85H performs as you'd expect from Samsung at this level. There's still a small downside: overscan, which can't be completely switched off at the lowest resolutions. Another matter is the extra processing applied to low-quality sources. The R85H can smooth posterization and tidy up heavily compressed footage, but it's worth emphasising that it does so relatively aggressively. At stronger noise reduction settings it starts removing not only compression artefacts but also fine detail and the natural film grain. So it's best to use it only when the source actually needs it.

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems like it should handle smooth motion really well. The problem starts when we delve into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they don't change anything. No matter what we choose, the image looks the same. On top of that, there’s a lack of BFI, or black frame insertion, which in many TVs helps sharpen motion. And suddenly, it turns out that despite the strong panel, the W85B doesn’t give us any real tools to adjust that motion to our needs. It’s only good when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to movies or sports, we just have to accept what the TV shows us because there’s nothing more that can be done about it.

R85H has a 144 Hz panel, so motion handling is really good here. You should remember that the extra hertz above 120 will mainly be used when connected to a computer, so in this category we don't treat them as any particular advantage. For films and TV, what's more important is that the panel is fast enough to provide access to an advanced motion smoothing feature, "Motion Clarity", which lets us set motion from more film-like to very smooth. The panel's response time is a bit worse. Since it's a VA panel, fast-moving objects can leave a slight trail. On a bright background this isn't very noticeable, but the darker the scene, the more noticeable the smearing becomes. This is a typical characteristic of this type of panel and it's easiest to spot in dark scenes.

On paper, the Panasonic W85B looks really solid. It has two full HDMI 2.1 ports, support for ALLM, variable refresh rates, Dolby Vision in games, and of course, a high refresh rate for the panel itself. Additionally, there's the characteristic Panasonic game bar, which allows you to view key parameters with a single click and quickly change them if needed. It sounds great, but the problem arises when we enable HDR. Here, the W85B really struggles because the implementation of HGiG is practically nonexistent – the TV poorly manages brightness, and instead of faithful images, we get scenes that are too bright, sometimes even blown out. The solution? The simplest one – turn off HDR in the console settings and keep everything in SDR. And here it gets really interesting, because in this scenario, the W85B shows its better side. Low input lag, high smoothness thanks to 120 Hz – all of this makes gaming look phenomenal. Yes, HDR can be skipped, but if responsiveness and smooth gameplay are the priorities, the W85B provides plenty of fun.

Samsung has been steadily expanding its gamer features for several years, and the R85H really doesn't lack anything important. The TV supports 4K at 120 Hz, VRR and ALLM, so it can easily make full use of the PlayStation 5 or Xbox Series X. HGiG also works properly, so when HDR is set correctly on the console, games maintain their intended brightness and you don't unnecessarily lose detail in the brightest parts of the image. The only bigger omission is Dolby Vision Gaming, which Samsung doesn't support on any of its TVs.

The Game Bar is also very useful, a handy menu you can bring up without leaving the game. You can quickly check the frame rate, VRR status or change the key picture settings. Samsung also includes a few less obvious features, like the ability to change the aspect ratio or Game Motion Plus, which can further smooth games running at 30 or 60 fps. Of course this comes at the cost of higher input lag (around 55 ms), but for slower-paced titles it may be an interesting option for some.