Panasonic W85 vs Haier M90E

Unfortunately, we don't have good news here. The Panasonic W85B is quite a dark television – its peak brightness doesn't exceed 300 nits, making it hard to talk about any real HDR effect. In practice, this means that scenes which can 'shine' and impress on other screens simply look like regular SDR with a slight colour boost here. Our measurements and film tests confirmed this – regardless of the content, the W85B won't draw anything more from HDR. So if someone is looking for a television specifically for HDR, it's better to look at other models. On a positive note, the W85B does quite well in terms of colours. It's a QLED television, so its colour gamut coverage is wide, and most films and series look natural, without a noticeable 'faded' effect. The colours are saturated, so in everyday viewing, there's no feeling that something is seriously off.

Haier M90E is a television that doesn’t lack brightness. In most film scenes, peak luminance exceeds 1000 nits, which gives the image a distinct "punch" and high dynamics. This performs really well with typical bright HDR material. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for example, when displaying individual stars on a black sky – the high brightness highlights the shortcomings of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these drawbacks, the overall presentation of the image can be pleasing, thanks in large part to the colour reproduction. The manufacturer has applied a PFS phosphor coating, which allows for wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

Testing the Panasonic W85B, we obviously started with the Filmmaker mode, as it's the gold standard for watching content "the way the director intended." The problem is that this TV is quite far from those intentions. The biggest issue turned out to be an excess of red – both in SDR and HDR. The image often looked too warm because of this, and in some scenes, it was almost "on fire." Added to this is the issue of brightness management. When we looked at the gamma and EOTF charts, it was clear as day that in most scenes, the TV brightens the image more than it should. The effect was easy to predict. Details can get lost, leading to flattening and clipping across the entire screen. We obviously know how to fix this, but to be fair, it does require a lot of calibration work. Out of the box, the W85B doesn't produce an image close to reference quality – it's more of a TV that, without professional adjustments, will always interpret colours and brightness a bit "in its own way." Unfortunately, this is to the detriment of the viewer.

For the measurements, we chose the Film mode, which is supposed to provide an image closest to the intentions of the creators. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – differ little from the Dynamic mode. In both SDR and HDR materials, the image is noticeably tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical, aggressive "store" settings. This results in unnatural skin tone reproduction and makes the image tiring to the eyes during longer viewing sessions. The way brightness is managed also negatively impacts colour fidelity. The TV struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image become overexposed. These deviations in the brightness curve, combined with the cool white balance, lead to very large colour reproduction errors (DeltaE) in the factory settings.

Fortunately, calibration made a significant difference for the Panasonic W85B, especially for SDR content. Here, the improvement was quite evident – we managed to even out the white balance and reasonably tame the TV's tendency to overly brighten the entire image. The picture became more coherent and the colours gained the naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has noticeable issues with green saturation, but overall, we rate the post-calibration effect in SDR quite positively. The situation with HDR is a bit different. Here too, we managed to reduce the tendency to warm up the entire scene, so the image performed definitely better than in the factory settings. However, there is still the same problem we mentioned earlier – the TV interprets the image too strongly "in its own way" and brightens the whole screen. And the lack of local dimming only exacerbates this effect. In summary, briefly, in SDR content, the W85B performs really well after calibration and is perfectly suitable for everyday viewing. However, in HDR, even after adjustments, it is still difficult to unambiguously recommend it for more serious viewing.

Haier M90E clearly improves after undergoing professional calibration, especially for SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue glow. We also adjusted, albeit to a lesser extent, the gamma curve, which allowed us to recover some details in the shadows that were too heavily dimmed in the factory settings. The final effect in SDR is a significantly more natural and pleasing image. In HDR mode, the success is only partial. While we managed to improve the white balance here too, color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of high errors is not the calibration itself, but the specificity of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or clear outlines. However, the situation is worse with lower resolution materials. This is where the TV has the biggest problem with "beautifying" the image. The lack of any menu option to improve gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with colour blending.

Fortunately, upscaling, or enhancing the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the TV handles this better than one might expect from such an inexpensive setup. This is thanks to the HCX processor, which Panasonic has been developing for years, and it shows that even in the lower series, it can do a good job.

The evaluation of the image processor must be divided into two distinct aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, which is the process of scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, making the final image relatively sharp, clear, and readable. In this respect, it’s hard to have major complaints about the device.

The situation is completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with a lower bitrate. Here, the processor struggles with smoothing tonal transitions and masking the imperfections of the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can certainly deter viewers from watching lower quality content on this screen.

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems like it should handle smooth motion really well. The problem starts when we delve into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they don't change anything. No matter what we choose, the image looks the same. On top of that, there’s a lack of BFI, or black frame insertion, which in many TVs helps sharpen motion. And suddenly, it turns out that despite the strong panel, the W85B doesn’t give us any real tools to adjust that motion to our needs. It’s only good when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to movies or sports, we just have to accept what the TV shows us because there’s nothing more that can be done about it.

Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, users will find a three-level adjustment scale: low, medium, and high. This allows for adjusting the level of intervention in the image to personal preferences – from gentle smoothing of 24p films to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

On paper, the Panasonic W85B looks really solid. It has two full HDMI 2.1 ports, support for ALLM, variable refresh rates, Dolby Vision in games, and of course, a high refresh rate for the panel itself. Additionally, there's the characteristic Panasonic game bar, which allows you to view key parameters with a single click and quickly change them if needed. It sounds great, but the problem arises when we enable HDR. Here, the W85B really struggles because the implementation of HGiG is practically nonexistent – the TV poorly manages brightness, and instead of faithful images, we get scenes that are too bright, sometimes even blown out. The solution? The simplest one – turn off HDR in the console settings and keep everything in SDR. And here it gets really interesting, because in this scenario, the W85B shows its better side. Low input lag, high smoothness thanks to 120 Hz – all of this makes gaming look phenomenal. Yes, HDR can be skipped, but if responsiveness and smooth gameplay are the priorities, the W85B provides plenty of fun.

From a hardware perspective, the Haier M90E is a solid offering. The television is equipped with two full-bandwidth HDMI 2.1 ports, which ensure support for key technologies: VRR (variable refresh rate) and ALLM (auto low latency mode). Another plus is the correct implementation of Dolby Vision for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the television ignores source settings and processes the image in its own way. We also noted deficiencies in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Cooperation with Xbox consoles has also proven problematic with atypical parameters – the device struggles to properly display 1440p resolution at 120 Hz refresh rate. Despite the aforementioned software shortcomings, the Haier M90E remains a very attractive screen for gamers. The final reception is saved by a solid hardware foundation. Native refresh rate of 144 Hz and the presence of full-featured HDMI 2.1 ports are advantages that are crucial in everyday use. If we are looking for a television that provides high fluency and supports 4K signal, this model will do its job.