Panasonic W85 vs Haier K85F

Direct comparison

K85F / K85FUX

Available screen sizes: 55”65”

Available screen sizes: 55”65”75”

Panel type: LCD VA

Resolution: 3840x2160

System: Amazon FireTV

Model year: 2025

Complete the survey to find out the result

Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2025

Complete the survey to find out the result

Overall rating

6.1

5.4

  • Movies and series in UHD quality

    5.5

    5.2

  • Classic TV, YouTube

    5.8

    5.2

  • Sports broadcasts (TV and apps)

    5.8

    4.6

  • Gaming on console

    7.7

    6.4

  • TV as a computer monitor

    8.6

    6.0

  • Watching in bright light

    4.2

    4.1

  • Utility functions

    6.8

    5.5

  • Apps

    7.6

    9.6

  • Sound quality

    5.8

    4.8

Advantages

  • VA matrix with high native contrast

  • High refresh rate of 120/144 Hz

  • Two HDMI 2.1 ports with support for ALLM, VRR, and Dolby Vision in gaming

  • Very low input lag

  • Fairly good colour gamut coverage thanks to the QLED filter

  • Support for multiple HDR formats including Dolby Vision and HDR10+

  • Sturdy central stand

  • Great compatibility with PC – full chroma 4:4:4, clear fonts

  • Low input lag, great for gaming

  • Surprisingly good file player from USB

  • High contrast and decent blacks (VA panel)

  • Good text readability in PC monitor mode

  • Presence of features for gamers: ALLM and VRR

  • Access to many apps thanks to GoogleTV

Disadvantages

No like
  • Low brightness (below 270 nits) – no real HDR

  • HDR mode in games is poorly refined, with incorrect HGiG implementation

  • Poor multimedia file player

  • The FireTV system in Europe is poorly refined: there are micro stutters and awkward translations, lacking many apps

  • Average sound quality, lacking depth

  • Motion smoother won’t work

  • Catastrophic image quality in HDR mode

  • Low quality of workmanship and fit of materials

  • Slow, glitchy, and poorly translated Google TV system

  • Very poor sound quality from built-in speakers

  • Problematic remote (and no batteries included)

  • Poor viewing angles

  • Low brightness and weak anti-reflective coating

  • Low colour gamut coverage

Our verdict

The Panasonic W85B is a television that aims to prove that the Japanese brand can produce not only high-end devices but also something more "for the people." And indeed — on paper, it looks quite good: a VA panel with solid contrast, high refresh rates of 120/144 Hz, two full HDMI 2.1 ports, and low input lag. It sounds like an excellent set for a gamer or someone who simply wants a cheap television with good fundamentals. However, the reality is a bit more complicated. The W85B performs well primarily with SDR content, especially after calibration, and it will suit typical daily use. But when we start to demand more from it — e.g. expecting strong HDR effects or greater immersion in games with that mode enabled — the television quickly reveals its limitations. Its brightness is low, and the lack of local dimming is noticeably problematic during evening viewing. Therefore, we see the W85B more as a "daily" television — ideal for someone who watches terrestrial TV, YouTube, or streaming in SDR and wants to connect a console or PC at 120/144 Hz (but without HDR). In that role, it works very well. Is it a television for everyone? Definitely not. But if we accept its limitations and approach it without lofty expectations, the W85B can deliver quite a bit of enjoyment for relatively reasonable money.

The debut of the Haier brand in the European television market with the K85F model feels quite rushed, and after thorough testing – almost unfinished. Analyzing this product leads to a fundamental conclusion: its biggest problem is not the quality of the panel used. Considering the price segment, it is simply average, with typical VA technology advantages such as high contrast and equally typical disadvantages like poor viewing angles. What truly disqualifies this model as a home entertainment centre is the glaring lack of engineering and, above all, software refinement. The list of shortcomings is long and starts with the first contact with the device. Shoddy assembly, which could have been avoided at the quality control stage, a terribly optimised and poorly translated Google TV system, or annoying issues with basic functions like pairing the remote – all contribute to an impression of a product that seems to have been launched without due diligence. Catastrophic picture quality in HDR mode, resulting not only from low brightness but also from a complete lack of smart adaptation to the signal, only adds to this disappointing picture. However, it turns out that this model has a surprising second face. Just looking at it not through the lens of a home television, but rather as a large and inexpensive display for special tasks, shifts its shortcomings to the background, bringing unexpected strengths to the forefront: a fantastically functioning media player with USB, excellent font readability from a PC, and access to a vast array of applications. In such a role – as a screen in a conference room, hotel lobby or a simple advertising player – the Haier K85F performs surprisingly well. For a typical user searching for a reliable and simply well-functioning television for the living room in 2025, however, the Haier K85F is a proposition that is extremely hard to recommend with a clear conscience. It is a product full of contradictions, which fails in too many areas in its primary, intended function as designed by the manufacturer.

TV appearance

HDMI inputs
1 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
4 x HDMI 2.0, 0 x HDMI 2.1
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Average
BuildQuality-Budget
Stand type
Central
Legs
Bezel color
Graphite
Black
Stand
Fixed
Fixed
Accessories
Stand
Stand

Contrast and black detail

5.3/10

5.6/10

Local dimming function: No

Local dimming function: No

Contrast:

Review Panasonic W85 Contrast and black detail

Result

4,300:1

Review Panasonic W85 Contrast and black detail

Result

4,250:1

Review Panasonic W85 Contrast and black detail

Result

4,200:1

Review Panasonic W85 Contrast and black detail

Result

4,400:1

Review Panasonic W85 Contrast and black detail

Result

3,150:1

Review Haier K85F Contrast and black detail

Result

3,550:1

Review Haier K85F Contrast and black detail

Result

5,200:1

Review Haier K85F Contrast and black detail

Result

5,350:1

Review Haier K85F Contrast and black detail

Result

5,400:1

Review Haier K85F Contrast and black detail

Result

3,500:1

Halo effect and black detail visibility:

Review Panasonic W85 Contrast and black detail
Review Haier K85F Contrast and black detail
Review Panasonic W85 Contrast and black detail
Review Haier K85F Contrast and black detail

W85B is Panasonic's entry-level LCD, so you shouldn't expect miracles in this category, but… the VA panel really does a great job here. Its biggest advantage is simply better contrast than in popular IPS panels – there, blacks often look like grey, but here you can actually see deeper tones. In the scenes we tested, the contrast held around 4000:1, which translates to roughly four times better performance than in IPS displays. Of course, there's no local dimming, so in challenging conditions, when the room gets really dark, the blacks can resemble navy more than absolute pitch black. This is the difference you can see when comparing it to OLEDs or Mini-LEDs. But for everyday viewing – series, matches, evening movies in the living room – this contrast is more than sufficient. The image has the right depth, and the W85B does not give the feeling of a “washed-out” television.

Alright, but let's get to the meat of it, that is, how the Haier K85F handles black and contrast. The key information is that the television uses a VA panel, which is crucial for image quality in dark scenes. Thanks to this, the contrast is really solid – our measurements indicated values around 5000:1, which is much better than popular IPS panels.

However, it is important to remember that we're discussing budget equipment. So, we shouldn't expect any advanced technologies like local dimming. The backlighting operates across the entire screen surface at all times. How did it look during viewing? We took the film "Oblivion" with its cosmic landscapes for a test, and we also checked classic black bars in other productions. The effect was quite decent. The black had good depth, but it wasn't perfectly inky – a slight blue glow could be noticed, indicating that the panel's backlighting was still active.

HDR effect quality

4.2/10

3.4/10

Supported formats
HDR10, HDR10+, Dolby Vision
HDR10
Color gamut coverage
DCI P3: 95.6%, Bt.2020: 75.0%
DCI P3: 81.8%, Bt.2020: 61.4%

Luminance measurements in HDR:

Review Panasonic W85 Brightness measurement

Result

228 nit

Review Panasonic W85 Brightness measurement

Result

249 nit

Review Panasonic W85 Brightness measurement

Result

283 nit

Review Panasonic W85 Brightness measurement

Result

282 nit

Review Panasonic W85 Brightness measurement

Result

297 nit

Review Haier K85F Brightness measurement

Result

217 nit

Review Haier K85F Brightness measurement

Result

212 nit

Review Haier K85F Brightness measurement

Result

278 nit

Review Haier K85F Brightness measurement

Result

250 nit

Review Haier K85F Brightness measurement

Result

273 nit

Scene from the movie “Pan” (about 2800 nits)

Review Panasonic W85 HDR effect quality
Review Haier K85F HDR effect quality

Scene from the movie “Billy Lynn” (about 1100 nits)

Review Panasonic W85 HDR effect quality
Review Haier K85F HDR effect quality

Static HDR10

Review Panasonic W85 HDR effect quality
Review Haier K85F HDR effect quality

HDR luminance chart:

Haier K85F

HDR luminance

Panasonic W85

HDR luminance

Unfortunately, we don't have good news here. The Panasonic W85B is quite a dark television – its peak brightness doesn't exceed 300 nits, making it hard to talk about any real HDR effect. In practice, this means that scenes which can 'shine' and impress on other screens simply look like regular SDR with a slight colour boost here. Our measurements and film tests confirmed this – regardless of the content, the W85B won't draw anything more from HDR. So if someone is looking for a television specifically for HDR, it's better to look at other models. On a positive note, the W85B does quite well in terms of colours. It's a QLED television, so its colour gamut coverage is wide, and most films and series look natural, without a noticeable 'faded' effect. The colours are saturated, so in everyday viewing, there's no feeling that something is seriously off.

Let’s now move on to one of the hottest topics in the world of televisions, which is the quality of HDR performance. In the case of the Haier K85F model, we unfortunately have to make it clear: if you’re looking for equipment to watch content in a wide dynamic range, you should steer clear of this model. The main issue is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what that means – this level is fine for watching standard SDR content, but it’s absolutely insufficient to show any real benefits of HDR. The image simply doesn’t have the "power" to generate bright, striking highlights. All of our measurements and tests on specialised test patterns confirmed this. As if that wasn’t enough, the television also struggles with colour reproduction. In this budget build, there are no technologies that broaden the colour gamut, such as quantum dot layers (marketed as "QLED"). As a result, the coverage of the DCI-P3 colour space, which is crucial for HDR content, is only around 80%. In practice, this means that the image will not only be dark but also devoid of the vibrant, saturated colours that the director wanted to show us.

Factory color reproduction

4.2/10

3.8/10

Review Panasonic W85 Factory color reproduction
Review Haier K85F Factory color reproduction

Factory Mode

After calibration

Review Panasonic W85 Factory color reproduction
Review Haier K85F Factory color reproduction

Factory Mode

After calibration

Testing the Panasonic W85B, we obviously started with the Filmmaker mode, as it's the gold standard for watching content "the way the director intended." The problem is that this TV is quite far from those intentions. The biggest issue turned out to be an excess of red – both in SDR and HDR. The image often looked too warm because of this, and in some scenes, it was almost "on fire." Added to this is the issue of brightness management. When we looked at the gamma and EOTF charts, it was clear as day that in most scenes, the TV brightens the image more than it should. The effect was easy to predict. Details can get lost, leading to flattening and clipping across the entire screen. We obviously know how to fix this, but to be fair, it does require a lot of calibration work. Out of the box, the W85B doesn't produce an image close to reference quality – it's more of a TV that, without professional adjustments, will always interpret colours and brightness a bit "in its own way." Unfortunately, this is to the detriment of the viewer.

Alright, how does the television handle colours straight out of the box, without any intervention from our side? The Haier K85F offers a whole range of picture modes, such as Dynamic or Eco, but for anyone wanting to watch films according to the creators' intentions, there's essentially only one that matters: Film mode. This is where we focused our tests, and unfortunately, its name has little to do with reality. The picture on factory settings is very far from what we could call cinematic fidelity and requires many adjustments. Let's start with the white balance, which has a clear deficiency of red colour. In practice, this means the entire image has a cool, bluish tint. Even worse is the issue of brightness management, that is, the gamma curves (for SDR) and EOTF (for HDR). Their graph resembles a true rollercoaster, which terribly impacts the viewing experience. This results in unnatural dimming of SDR content, causing details in the shadows to be lost, and in the case of HDR – an excessive brightening that further exacerbates the problem of clipping. Such a combination, which consists of too cool white combined with chaotic brightness and too much blue colour saturation, leads to enormous errors in colour reproduction. Our measurements on a specialist ColourChecker chart showed errors (Delta E) regularly reaching and exceeding values of 8-9. To put it simply: errors above the threshold of 3 are easily noticeable to the naked eye, so such a result means that the colours on the screen are simply heavily distorted.

Color reproduction after calibration

6.9/10

6.2/10

Review Panasonic W85 Color reproduction after calibration
Review Haier K85F Color reproduction after calibration
Review Panasonic W85 Color reproduction after calibration
Review Haier K85F Color reproduction after calibration

Fortunately, calibration made a significant difference for the Panasonic W85B, especially for SDR content. Here, the improvement was quite evident – we managed to even out the white balance and reasonably tame the TV's tendency to overly brighten the entire image. The picture became more coherent and the colours gained the naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has noticeable issues with green saturation, but overall, we rate the post-calibration effect in SDR quite positively. The situation with HDR is a bit different. Here too, we managed to reduce the tendency to warm up the entire scene, so the image performed definitely better than in the factory settings. However, there is still the same problem we mentioned earlier – the TV interprets the image too strongly "in its own way" and brightens the whole screen. And the lack of local dimming only exacerbates this effect. In summary, briefly, in SDR content, the W85B performs really well after calibration and is perfectly suitable for everyday viewing. However, in HDR, even after adjustments, it is still difficult to unambiguously recommend it for more serious viewing.

No good, but can anything be done about this picture? Is professional calibration able to save the situation? The answer is both yes and no. It needs to be said clearly that there are certain things we cannot overcome. The limitations of the construction itself, namely a poor panel and its narrow colour coverage, mean that you can forget about a sensible HDR effect – we won't be pulling the wool over your eyes on that. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is for watching such content, after calibration, that this television starts to make sense. We managed to tame the white balance in our own way. Although the television only offers basic, 2-point adjustment (rather than precise, 20-point), it's not perfect, but we successfully eliminated that unpleasant, cold "chill" in the picture. Above all, though, we noted a huge improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the television can finally display an image without artificially dimming or brightening it. The conclusion is simple: even with such a cheap television, professional setting correction can achieve a great deal and extract the maximum potential from it.

Smoothness of tonal transitions

9.1/10

7.6/10

Review Panasonic W85 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Panasonic W85 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Panasonic W85 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Panasonic W85 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions

Here we can calmly praise the Panasonic W85B. The TV handles colour blending and tonal transitions remarkably well. Gradients appear smooth, without visible banding or artificial contours. As a result, the image gains a sense of naturalness, and sequences with a lot of subtle shades – like the sky or blurred backgrounds – look exceptionally good for this class of equipment.

It's time to address an issue that is often overlooked by many but can be quite irritating to the discerning (and not just discerning) eye. We're talking about the smoothness of tonal transitions, or how seamlessly the screen displays transitions between very similar shades of one colour – for instance, on a clear blue sky. We have to admit that in this category, the Haier K85F, considering its price, performs quite decently. In bright scenes, such as the aforementioned sky or expansive landscapes in the film "The Martian," there are no stark, contrasting bands. Yes, if we scrutinise closely, we can spot minimal imperfections, but generally, the effect is more than satisfactory. However, the situation changes when darker scenes make an appearance on the screen, such as gloomy corridors in games or nighttime landscapes. Here, banding, or the effect of posterization, becomes much more evident. Transitions in shadows and greys are no longer as smooth and can become quite bothersome to a more sensitive eye. It's not a level that would completely disqualify the television, but it is clear that this is an area where costs were saved.

Image scaling and smoothness of tonal transitions

6/10

4/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
No
No

Smooth transition function

Review Panasonic W85 Image scaling and smoothness of tonal transitions
Review Haier K85F Image scaling and smoothness of tonal transitions

Image without overscan on the SD signal

Review Panasonic W85 Image scaling and smoothness of tonal transitions
Review Haier K85F Image scaling and smoothness of tonal transitions

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or clear outlines. However, the situation is worse with lower resolution materials. This is where the TV has the biggest problem with "beautifying" the image. The lack of any menu option to improve gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with colour blending.

Fortunately, upscaling, or enhancing the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the TV handles this better than one might expect from such an inexpensive setup. This is thanks to the HCX processor, which Panasonic has been developing for years, and it shows that even in the lower series, it can do a good job.

Let’s move on to digital processing and image scaling, specifically how the Haier K85F handles lower resolution signals, such as from regular television. Right off the bat, we encounter an incredibly annoying and completely incomprehensible issue – the overscan is enabled by default. This means the television artificially enlarges the image, cutting off its edges on every source, even 1080p. To see the full frame, you have to dig into the screen settings each time and manually switch the format to "stretch to 16:9." It's a minor detail, but devilishly frustrating. The scaling of content to 4K resolution can be described in one word: acceptable. And that's about it. The image processor doesn't strip detail from the image, nor does it generate jagged edges or other artifacts. It simply does its job, without any bells and whistles. It’s alright, but nothing more. The most significant and noticeable shortcoming in the digital processing section is, however, the absence of a tone transition smoothing feature. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not foresee such a solution, condemning us to watch the imperfections of the panel and low-quality material in all their glory.

Blur and motion smoothness

6.5/10

4.5/10

Maximum refresh rate of the panel
144Hz
60Hz
Film motion smoothing option
No
OK
Blur reduction option
No
No
BFI function 60Hz
No
-
BFI function 120Hz
No
-
Brightness drop with BFI
77%
-%

Blur (native resolution, maximum refresh rate):

Blur (4K@144Hz):

Blur ():

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems like it should handle smooth motion really well. The problem starts when we delve into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they don't change anything. No matter what we choose, the image looks the same. On top of that, there’s a lack of BFI, or black frame insertion, which in many TVs helps sharpen motion. And suddenly, it turns out that despite the strong panel, the W85B doesn’t give us any real tools to adjust that motion to our needs. It’s only good when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to movies or sports, we just have to accept what the TV shows us because there’s nothing more that can be done about it.

The panel in the K85F model operates at a native refresh rate of 60 Hz, which sets certain expectations for image smoothness right from the start. However, we must admit that we were very positively surprised when we found two separate motion control sliders in the settings menu: one labelled "Motion Blur Reduction" and the other "De-Judder." Such generosity in this price segment is an absolute rarity, as manufacturers usually offer at most one shared option. Unfortunately, our enthusiasm faded as quickly as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for reducing motion blur is simply a decoy. Sliding it makes absolutely no visible difference on the screen, so only one of the two options works.

Console compatibility and gaming features

8.5/10

4/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 144Hz
    48 - 60Hz
  • Dolby Vision Game Mode
    Yes
    No
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    Yes
    No
  • 1440p@120Hz
    Yes
    No
  • 4K@120Hz
    Yes
    No
  • Game bar
    Yes
    No

On paper, the Panasonic W85B looks really solid. It has two full HDMI 2.1 ports, support for ALLM, variable refresh rates, Dolby Vision in games, and of course, a high refresh rate for the panel itself. Additionally, there's the characteristic Panasonic game bar, which allows you to view key parameters with a single click and quickly change them if needed. It sounds great, but the problem arises when we enable HDR. Here, the W85B really struggles because the implementation of HGiG is practically nonexistent – the TV poorly manages brightness, and instead of faithful images, we get scenes that are too bright, sometimes even blown out. The solution? The simplest one – turn off HDR in the console settings and keep everything in SDR. And here it gets really interesting, because in this scenario, the W85B shows its better side. Low input lag, high smoothness thanks to 120 Hz – all of this makes gaming look phenomenal. Yes, HDR can be skipped, but if responsiveness and smooth gameplay are the priorities, the W85B provides plenty of fun.

Let’s move on to the features for gamers, although we must point out straight away that this is more of a proposal for the "occasional" ones. The manufacturer does boast in the specifications about having HDMI 2.1 ports, which looks impressive on paper, but in reality, it’s largely a marketing ploy. What good is a modern port when the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which takes away HDMI 2.1’s key advantage. What a shame. (That’s why in our tests we note this as HDMI 2.0 ports). Another odd issue is the TV's response to an attempt to calibrate HDR from the console. Changes to brightness settings result in very unnatural image behaviour, which could suggest incorrect implementation of the HGiG standard. To be honest, one shouldn’t worry too much about this, as we have repeatedly mentioned, we simply do not recommend using any HDR content on this screen. However, to counterbalance the negatives, the Haier K85F does have two big and unexpected advantages. The first is the presence of ALLM, or automatic game mode, which switches the TV to low latency mode as soon as it detects a connected console. The second, even bigger surprise, is support for VRR, or variable refresh rate. While it operates within a very modest range of 48-60 Hz, its mere presence is commendable. Thanks to this, the image in games can “tear” less, which realistically improves the gaming experience.

Input lag

9.8/10

10/10

SDR

1080p60
17 ms
13 ms
1080p120
8 ms
2160p60
17 ms
13 ms
2160p120
8 ms

HDR

2160p60
17 ms
13 ms
2160p120
8 ms
4320p60

Dolby Vision

2160p60 DV
17 ms
13 ms
2160p120 DV
10 ms

There’s really nothing to worry about here. The Panasonic W85B reacts instantly to our movements, and the values measured in tests can easily compete with gaming monitors. At a 120 Hz signal, the input lag is around 8–10 ms, and at 60 Hz it hovers around 17–20 ms. In practice, this means one thing – no delays, no frustration! You press the button, and the action happens immediately on the screen.

We must give credit where it's due – there is one parameter where this television absolutely shines and puts to shame many more expensive models. We're talking about input lag, or signal delay. Our measurements showed a remarkably low result of just 13 ms. This is a huge plus that makes gaming control lightning-fast and incredibly responsive. In this regard, the K85F performs excellently.

Compatibility with PC

8.6/10

6/10

Chroma 444 (maximum resolution and refresh rate)
Yes
Yes
Font clarity
Very Good
Very Good
Readability of dark text and shapes
Good
Very Good
Input lag in PC mode (4K, maximum refresh rate)
8ms
13ms
Matrix subpixel arrangement
BGR
BGR
Max refresh rate
144Hz
60Hz
G-Sync
Yes
No
Review Panasonic W85 Compatibility with PC
Review Haier K85F Compatibility with PC

The Panasonic W85B performs surprisingly well as a computer monitor. It is perfect for office work – the fonts are sharp and very readable thanks to full 4:4:4 chroma support, so writing, browsing the web, or working on spreadsheets is a breeze. But the real "fun" starts when gaming. The TV handles up to 144 Hz refresh rates for PC effortlessly, and it supports popular image synchronisation technologies like NVIDIA G-Sync and AMD FreeSync. This means we don't have to worry about screen tearing or micro-stuttering – gameplay is smooth and looks simply fantastic.

And what if we tried using this Haier as a computer monitor? Here, what was a big surprise for us was that the television performs exceptionally well. For office work, it’s perfect. All thanks to the fact that it correctly handles the so-called 4:4:4 chroma sampling. To put it simply: every little letter on the screen is sharp, without annoying coloured edges or blurriness. Sure, let’s be frank – this is not equipment for PC gamers. 60 Hz is too low for them. But if you just need a big screen for text work, browsing the internet, coding or displaying presentations, the K85F excels in this role. This is one of its strongest and, let’s face it, most unexpected applications.

Viewing angles

3.2/10

2.8/10

Brightness drop at an angle of 45 degrees
77%
67%

Here you can see the biggest price we pay for the high quality of the VA matrix contrast. The W85B, like most TVs with this type of panel, doesn't perform well when viewed at wider angles. Colours lose intensity and the image begins to fade as soon as you move away from the screen's axis. This is not a flaw of Panasonic itself, but rather a characteristic of VA technology – great contrast in exchange for poorer viewing angles. So, if you plan to watch movies with a larger group and often sit "off to the side", it's something to keep in mind.

At nearly the very end of the evaluation of the panel itself, we left out the viewing angles, which unfortunately are one of its biggest weaknesses. It must be honestly admitted that this is not surprising – it is simply a natural and commonly known feature of VA-type panels. In the unit we tested, interestingly, the brightness of the image did not drop drastically when we moved away from the centre of the screen. However, the real problem lies with the colours, which instantly begin to fade. A slight change in position on the couch is enough for the hues to lose their saturation and become washed out. In this regard, the Haier K85F presents a very average, typical level for this technology.

Daytime performance

4.2/10

4.1/10

Panel finish
Satin
Satin
Reflection suppression
Good
Average
Black levels during daytime
Good
Good
Review Panasonic W85 Daytime performance
Review Haier K85F Daytime performance
Review Panasonic W85 Daytime performance
Review Haier K85F Daytime performance

Panel brightness

Average luminance SDR

Haier K85F: 276 cd/m2

Panasonic W85: 263 cd/m2

The Panasonic W85B features a satin-finished panel that does quite well in reducing reflections and maintaining colours even in bright light coming from windows or lamps. There’s no ‘mirror’ effect here, so in a typical lounge during the day, watching TV is comfortable. However, the problem arises when you’re in really bright rooms – the TV doesn’t have high brightness, so it won’t cut through very strong sunlight. It’s simply a screen that performs best in controlled conditions.

And how does the television perform in confrontation with daylight, for example in a brightly lit living room? Unfortunately, we don't have good news here. As we have established, it is a television with relatively low brightness, which becomes a serious drawback when faced with sunlight. The situation is further worsened by the screen coating used. Instead of effectively suppressing reflections, its satin structure tends to unfavourably scatter them. In practice, this means that the reflection of a window or lamp turns into a large, blurred, milky haze that degrades contrast and effectively hinders viewing. The conclusion is therefore clear: if the television is to be placed in a bright room, the K85F model will not be a good choice.

Panel details

Backlight Type
QLED
White LED
Software version during testing
Fire OS 8.1.4.6 (RS8146/3057
UKN2.241219.053
Image processor
MT5896
mt5896

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Panasonic W85 TV Panel details
Review Haier K85F TV Panel details

Panasonic W85

Haier K85F

TV features

6.8/10

5.5/10

  • HDMI inputs
    1 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
    4 x HDMI 2.0, 0 x HDMI 2.1
  • Other inputs
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    Yes
    No
  • Recording programming
    No
    No
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    Yes
    Yes
  • Backlit remote control
    No
    No
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    Yes
    No

Smart features:

  • AirPlay
    Yes
    No
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    No
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features

SmartTV: FireTV

The W85B runs on the Fire TV system and it must be said – it’s a significant step forward compared to Panasonic's previous proprietary solutions. We have support for AirPlay, screen mirroring, and even voice control via Alexa. It sounds modern and, in practice, it actually offers quite a lot of possibilities. The problem is that in Europe Fire TV still looks a bit like a “guest with luggage.” It works decently, but there are occasional micro-stutters, the interface doesn’t always respond as smoothly as we would like, and the menu can have awkward translations. It’s not yet at the level of the biggest players like Google TV or even Tizen, but it's still an improvement over what Panasonic had before. The worst part of it all is that the Fire TV app library is quite modest, and that is its biggest drawback.

Classic TV Functions

In terms of typical TV features, it’s quite good – we have a classic remote with a full numeric keypad, a clear EPG guide, and the ability to record programs from the built-in tuner onto an external USB drive (e.g. a flash drive). The downside is the lack of an option to schedule recordings in advance – you can record “here and now,” but can't set recordings for later.

GoogleTV on Haier K85F

The heart of the television is the Google TV system, which in theory should be a huge advantage. Access to thousands of apps and a wealth of features are promises we are familiar with. Unfortunately, in Haier's execution, this is one of the worst implementations of this software we have encountered. The system operates painfully slowly, and the interface notoriously freezes. However, the real nightmare is the incorrect and often downright comical translations of some menu options, making it difficult to figure out what is being referred to at times. To make matters worse, during our testing, we couldn't get the AirPlay feature to work at all.

Classic Features on Haier K85F

Let's move on to the classic functions and ports, because the story here is even more interesting. A plus is definitely the rich array of ports, including four HDMI connections and the increasingly rare mini-jack headphone output. Unfortunately, the television does not offer either USB recording or Picture-in-Picture mode. However, the real ordeal begins with the remote. Our initial attempts to pair it via Bluetooth to activate radio (RF) control and voice functions ended in total failure. After dozens of attempts, we were convinced it was simply a manufacturing defect. And then the surprise: after a long struggle, we discovered that the remote can be paired, but it must be done from the native Google TV settings, completely bypassing Haier's dysfunctional system overlay. This is a perfect example of how terrible software can ruin basic functionality. Oh, and one more thing. In the box... there weren't even batteries for the remote.

Playing files from USB

3.1/10

9.4/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
Yes
PNG
Yes
Yes
GIF
Yes
Yes
WebP
No
Yes
TIFF
No
No
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
Yes
Yes
24 Mpix
Yes
Yes
28 Mpix
Yes
Yes
32 Mpix
Yes
Yes

The biggest pain point of the built-in player with Fire TV is the lack of support for external subtitle files. If you have your own movie library and use text files, you simply won't be able to display them on this TV. The player itself handles basic video formats, but if someone wants to fully utilise files from USB, they'll probably end up installing an additional app from the store (e.g., VLC).

After all our complaints about the unfinished software, the moment came when we were absolutely shocked. It turns out that within this buggy and slow-running system, there is a function that works almost perfectly and puts industry veterans to shame. We are talking about the built-in media player for USB drives. It is a true multimedia powerhouse that played practically every video format we threw at it without the slightest hiccup – from the most popular to the completely niche. Haier, a newcomer to the TV market, has achieved something that many manufacturers with decades of experience have struggled with for years. Who knows, perhaps it was originally intended as a reliable player for conference rooms? Regardless of its origins, the result is outstanding!

Apps

7.6/10

9.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
No
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
No
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
No
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
OK
Xbox Game Pass
No
GeForce Now!
OK
Amazon Luna
No
Boosteroid
No
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link

Sound

5.8/10

4.8/10

  • Maximum volume
    87dB
    83dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    No
    No
  • DTS-HD Master Audio
    No
    No

Here the Panasonic W85B unfortunately has nothing to brag about. The speakers sound flat and quite “plasticky”, so there’s definitely no cinematic experience to be had here. There's no depth, no clear bass – just basic sound that’s simply meant to “be”. It's a pity because we thought the external subwoofer used here would actually make a difference. Unfortunately, we were mistaken. The only advantage is that the TV can play really loud. This may appeal to older users who often need higher volume to comfortably watch programs or news. For everyday TV watching, it’s sufficient, but if someone is thinking about movies and games – an additional soundbar or audio system is basically a requirement.

When it comes to sound, the review will unfortunately be very short. The biggest advantage of the built-in speakers of the K85F is that they simply exist and produce sound. Other than that, the sound is completely flat, lacking any bass and just anemic. Yes, on the TV's box we will find the Dolby Atmos logo, but against the physical capabilities of these drivers, it is a feature that exists only on paper. Therefore, the verdict can only be one: when planning to purchase this TV, a soundbar should immediately be added to the budget.

Sound Quality Test

Acoustic Measurements

87dBC (Max)

75dBC

83dBC (Max)

75dBC