Panasonic W70A vs TCL P7K / P79K

HDR on the Panasonic W70A unfortunately does not impress. A brightness level of 250–300 nits is simply too low to feel the true magic of cinematic effects in dynamic, bright scenes. Images that should “explode” with light appear rather flat, and fine details in bright areas often get lost in the average luminance of the panel. On the plus side, the HDR effect is at least stable. The TV does not suffer from excessive brightening nor lose details with sudden scene changes. Everything is predictable and calm, though unfortunately lacking in impact. Another issue is the colour gamut coverage. The W70A is not equipped with an additional layer of quantum dots (often known as QLED), which is why the colours appear rather average. There is a lack of depth in reds, saturation in greens, and precision in reproducing subtle shades.

When it comes to assessing HDR performance, we need to be clear and straightforward without any marketing fluff: the P7K/P79K is not and never was meant to be a champion in this area. The maximum peak brightness that this panel can generate hovers around just 300 nits. This represents a threshold, a sort of thin red line between what can be considered barely satisfactory HDR signal and what is, in reality, only slightly better than standard dynamic range (SDR), unfortunately leaning towards the latter. Synthetic tests confirmed this harsh reality – our measurements taken during movie sessions showed that the luminance in key bright scenes rarely exceeded 200-250 nits. Therefore, this is not a TV that would allow content created in a wide tonal range to truly shine, and that must be openly acknowledged.

Unfortunately, the issue of colour reproduction is presented just as conservatively. Although the manufacturer positions this model within the "QLED" family, owing to the use of a PFS LED filter, the results do not match the heightened expectations. The coverage of the wide DCI-P3 colour gamut reaches only 86%. Compared to the market, this is at best an average result, since most devices that utilise additional layers to expand the colour spectrum easily achieve values at a minimum of 90-92%.

The Panasonic W70A was tested in movie mode, which theoretically should guarantee the most natural image reproduction. Unfortunately, as is often the case with budget televisions, reality turned out to be far from ideal.

In HD (SDR) content, the white balance was significantly disrupted by an excess of red and a noticeable drop in blue tones. The result? The image had a distinctly warm, almost yellowish glow, which is clearly visible in the comparison photo. In the case of 4K HDR materials, the situation reversed. Here, the image became excessively cold and bluish, causing scenes to lose their naturalness and depth. The differences are visible even to the naked eye, especially in the bright areas of the image. The Colour Checker palette test confirmed our observations. Most colour samples did not hit their intended points, 'drifting' towards warmer shades in SDR and cooler ones in HDR. In terms of brightness characteristics, both gamma and the EOTF curve showed significant issues. The image tended to excessively brighten certain areas, disrupting the balance and leading to a loss of detail in both darker and brighter regions.

In summary – the factory colour reproduction settings in the Panasonic W70A leave much to be desired. The image is far from neutral, and errors in white balance and gamma mean that solid calibration is needed to extract the full potential from this television.

Every reliable assessment of image quality must start with selecting the most optimal, factory preset mode. In the case of the tested P7K/P79K model, the choice was made without hesitation for the "Film" mode. It is the mode that presents an image closest to the intentions of its creators, avoiding both the exaggerated brightness of the dynamic mode and the excessive dimming known from eco settings. And it must be admitted that, for a device in this price range, the factory calibration is surprisingly decent, although it is not without a few stumbles. The most noticeable shortcoming turned out to be the not entirely correctly set white balance. A slight dominance of the blue component gives the image a subtly cool, frosty character, straying from the ideal neutrality that the director intended to show us. The television handles the reproduction of greyscale in the standard dynamic range much better – the gamma curve is almost exemplary. The only slight reservation can be made for the darkest parts of the image, where a delicate deviation from the norm causes a loss of some detail in the shadows. The most significant challenge, however, for the TCL software was interpreting the HDR signal, as illustrated by the EOTF curve. The television follows its own, rather free path here – the darkest details are disproportionately brightened, followed by a noticeable slowdown in brightness increase for mid-tones. Fortunately, most of these imperfections are of a software nature, which can be eliminated. With that thought in mind, we proceeded to the process of professional calibration.

Panasonic W70A, despite its limitations, gave us plenty of room to manoeuvre during calibration. Thanks to well-developed tools, we were able to achieve a much better white balance in both HD (SDR) and 4K HDR content. The issues with excessive red in SDR and overly cool images in HDR have disappeared. The gamma brightness characteristics have also been improved, now maintaining stability and not leading to excessive brightening or loss of detail in darker areas.

So where is the problem? Unfortunately, there are barriers that even professional calibration cannot overcome. Poor coverage of a wide colour gamut means the television cannot fully convey colours in HDR materials. There is a lack of saturation, and subtle colour transitions still appear somewhat “flattened.” Another limitation is the brightness management due to the IPS panel used. In a comparison photograph with an actress's face in colourful clothing, it is clearly visible how some shades are distinctly muted, and colours lose their depth and vibrancy.

Calibration has extracted from the W70A as much as it could. The image is now much more natural, and the factory setting errors have been effectively corrected. Unfortunately, the hardware limitations in the form of poor colour gamut coverage and an average panel mean that even after calibration, we are unable to achieve spectacular effects, especially in HDR content.

The calibration process turned out to be spot on, especially in the context of standard dynamic range (SDR) content. We successfully managed to eliminate the tendency of the television to showcase cool tones, restoring white to its natural neutrality. Moreover, the precise adjustment allowed us to correct a slight error in the gamma curve, enabling the darkest parts of the image to regain proper depth, without any signs of unnatural brightness. The results are measurable and impressive – in the ColorChecker test, the vast majority of colour reproduction errors fell below the perceptual threshold, achieving a deltaE value of below 2. This is a result that more expensive models would not be ashamed of. Unfortunately, in the case of HDR content, we encounter a wall in the form of the panel's structural limitations. And although we managed to bring the colours into line, the software's specifics mean that the television still adapts brightness in its own way, as evidenced by the persistent, non-standard EOTF curve. To summarise, calibration adds tremendous value, but it is important to be aware that it won't overcome certain physical barriers. The slightly elevated blacks, resulting from the lack of local dimming, and limited peak brightness mean that HDR content won't always be able to showcase its full potential. This is simply not the main task of this display; its true strength, especially after professional tuning, lies in viewing SDR material.

We checked how the Panasonic W70A handles upscaling content that is lower quality than 4K, and I must admit that the TV performs quite decently in this regard. The feature responsible for smoothing tonal transitions is called "Zeroing Counter." The optimal setting turned out to be the Average option, which effectively smooths out colour gradation issues while not ruining the film grain. This is the setting we recommend for most users, as it provides a balance between enhancing the smoothness of transitions and maintaining the naturalness of the image.

When it comes to image scaling, the Panasonic W70A performed really well. The test chart with the model looked positive – details in her clothing were well reproduced, and the contours of her face maintained sharpness. In the background, we noticed a slight "jagginess" on thin branches, but these are details that only a very attentive eye will catch. However, it's worth noting a certain quirk of this model – the TV has a tendency to overscan, meaning it slightly crops the edges of the image. It’s not a very intense phenomenon, and for most users, it will be practically unnoticeable, but if we care about perfectly framing the shot, it's worth keeping this in mind.

After a series of harsh evaluations, thankfully, it’s time for some praise, and this is deserved by the TCL AiPQ image processor for its work in the field of digital processing and content scaling. It should be noted right away that we are not talking about the level known from flagship models; nonetheless, in the price segment represented by the P7K/P79K, the results achieved are more than solid. The function that smooths tonal transitions performs particularly well, effectively eliminating posterization, which are the characteristic bands often visible in materials with higher compression, for instance, from choose.tv. The algorithm can elegantly remove unwanted gradients, which ultimately looks really good. The television also handles upscaling competently, which means the task of raising low-resolution materials to 4K standard. The resulting image, although it may seem a bit too sharp out of the box, is fortunately not a problem. The software allows for free adjustment of this parameter using a sharpness slider, allowing the final appearance to be easily tailored to personal preferences.

The Panasonic W70A is equipped with a 60 Hz panel, which immediately suggests that the TV is best suited for watching movies, series, or everyday television content. In more dynamic scenes, such as sports broadcasts or games, the limitations of the panel become more noticeable. However, it is worth noting the presence of a motion smoother called “Effect”, which offers three levels of adjustment – low, medium, and high.

Each setting allows you to adjust the smoothness of motion to your own preferences, minimizing the motion blur effect and improving the clarity of dynamic shots. In practice, the Medium setting seems to be the most universal – it offers better smoothness without the excessive “soap opera effect” that can look artificial in feature films. The High setting may work well for sports broadcasts, but in movies, it can disrupt the natural character of motion.

The issue of fluidity and sharpness of motion image is inextricably linked to the fundamental parameter of the panel, and in the case of the TCL P7K/P79K, we are dealing with a panel that has a native refresh rate of 60 Hz. This specification at the outset defines its capabilities and makes it hard to unequivocally recommend it to enthusiasts of dynamic sports broadcasts. During quick camera movements, the image loses sharpness, and the panel also shows a slight tendency to smudge, which may be noticeable to more sensitive viewers. Fortunately, not everything in this aspect has been left to chance. The manufacturer has implemented a simple motion smoothing system, which is primarily used in film materials recorded at 24 or 30 frames per second. Thanks to a dedicated slider, the user can decide on the final nature of the motion – from maintaining a fully cinematic, slightly jerky image, to achieving a very smooth, almost theatrical effect. It is a simple yet effective tool that allows one to adjust the viewing experience to their own preferences.

The Panasonic W70A is a TV that is likely to suit casual gamers more than hardcore players. The 60 Hz refresh rate doesn't fully utilise the potential of next-gen consoles, especially in dynamic titles. The lack of HDMI 2.1 slightly limits its capabilities, but fortunately, it includes features like ALLM, which automatically switches to game mode, and VRR, which helps minimise screen tearing. It's also worth noting the support for Dolby Vision in games and HGiG, making HDR more predictable and looking solid. It's a pity, though, that it lacks Game Bar. This feature is now standard in many TVs and provides quick access to the most important settings for gamers. The W70A performs well for gaming, but it does have its limitations. It will do fine with more laid-back titles, but more demanding gamers may feel unsatisfied.

Although on paper the native 4K@60Hz matrix might suggest that the TCL P7K/P79K is not a TV tailored for gamers, the reality turns out to be surprisingly different. On the contrary, the manufacturer has ensured a rich set of features that make it a very friendly companion for next-generation consoles. Onboard, we find key technologies such as ALLM, which provides automatic switching to low-latency mode, and VRR, or variable refresh rate, which eliminates screen tearing. The list is rounded off with support for Dolby Vision Gaming and a simple yet functional Game Bar. However, the real and extremely pleasant surprise is something else. It turns out that the TV effortlessly supports a high refresh rate signal of 120Hz, but at lower resolutions – 1080p and 1440p. This is fantastic news for console owners, who know how rarely games run in native 4K at a full 120 frames per second. The option to choose between higher resolution and doubled smoothness is therefore an incredibly sensible compromise.

In summary, while the P7K/P79K may not be the target screen for the most passionate, tournament gamers, it offers a package of options for casual or occasional console users that is hard to find among many competitors at this price point.