Panasonic W70A vs TCL C7L

HDR on the Panasonic W70A unfortunately does not impress. A brightness level of 250–300 nits is simply too low to feel the true magic of cinematic effects in dynamic, bright scenes. Images that should “explode” with light appear rather flat, and fine details in bright areas often get lost in the average luminance of the panel. On the plus side, the HDR effect is at least stable. The TV does not suffer from excessive brightening nor lose details with sudden scene changes. Everything is predictable and calm, though unfortunately lacking in impact. Another issue is the colour gamut coverage. The W70A is not equipped with an additional layer of quantum dots (often known as QLED), which is why the colours appear rather average. There is a lack of depth in reds, saturation in greens, and precision in reproducing subtle shades.

TCL C7L is undoubtedly an extremely bright television. In synthetic tests on static patterns, it can achieve peak brightness of around 2800 nits. This is a phenomenal result, considering the price range it occupies. Unfortunately, tests with real movie scenes are not as spectacular as measurements of white squares. Brightness in real HDR footage drops in the C7L model to around 1200 nits. This is still a very good result, as this is the value at which the vast majority of contemporary films are mastered. However, when small, point-like elements appear on the screen, the brightness of these details drastically drops – even to around 400 nits – which somewhat diminishes the HDR effect. The television does this intentionally to maintain a better black level and to avoid a huge light bloom. This is somewhat explainable, but it also shows that Mini LED technology is not completely uncompromising in this regard. As for the HDR effect itself – alongside brightness, colours are of course key here. And these, thanks to the use of new, “super” quantum dots, are simply outstanding and among the best on the market. The television can achieve around 90% coverage of the ultra-wide colour gamut BT.2020 and 99% of the DCI-P3 gamut, easily matching the best RGB MINI-LED screens. Best of all, the C7L can maintain such high colour saturation regardless of the scene being displayed, which can often be problematic in competing RGB Mini-LED televisions.

The Panasonic W70A was tested in movie mode, which theoretically should guarantee the most natural image reproduction. Unfortunately, as is often the case with budget televisions, reality turned out to be far from ideal.

In HD (SDR) content, the white balance was significantly disrupted by an excess of red and a noticeable drop in blue tones. The result? The image had a distinctly warm, almost yellowish glow, which is clearly visible in the comparison photo. In the case of 4K HDR materials, the situation reversed. Here, the image became excessively cold and bluish, causing scenes to lose their naturalness and depth. The differences are visible even to the naked eye, especially in the bright areas of the image. The Colour Checker palette test confirmed our observations. Most colour samples did not hit their intended points, 'drifting' towards warmer shades in SDR and cooler ones in HDR. In terms of brightness characteristics, both gamma and the EOTF curve showed significant issues. The image tended to excessively brighten certain areas, disrupting the balance and leading to a loss of detail in both darker and brighter regions.

In summary – the factory colour reproduction settings in the Panasonic W70A leave much to be desired. The image is far from neutral, and errors in white balance and gamma mean that solid calibration is needed to extract the full potential from this television.

When it comes to out-of-the-box colours, a new feature in TCL TVs – including the C7L model – is the presence of a new picture mode called Filmmaker Mode. This is significant news, as such a mode was not previously available from this manufacturer. By design, as the name suggests, the picture in this setting is intended to be delivered with the full intent of the film's creator. After our tests, we can confirm that it is undeniably the best built-in mode in this TV if you value true-to-life colour reproduction straight out of the box. However, we certainly wouldn’t say it is perfect. Like most devices on the market, this C7L also had its factory faults. The white balance in Filmmaker Mode leaned towards a slightly greenish-yellow hue, mainly due to an excess of green component and a noticeable lack of blue. Of course, for the average viewer, this won’t be a drastic flaw, but if you value perfect whites, natural skin tones, and harnessing the full potential of these new "super" quantum dots from the structure, then the TV is begging for professional calibration.

Panasonic W70A, despite its limitations, gave us plenty of room to manoeuvre during calibration. Thanks to well-developed tools, we were able to achieve a much better white balance in both HD (SDR) and 4K HDR content. The issues with excessive red in SDR and overly cool images in HDR have disappeared. The gamma brightness characteristics have also been improved, now maintaining stability and not leading to excessive brightening or loss of detail in darker areas.

So where is the problem? Unfortunately, there are barriers that even professional calibration cannot overcome. Poor coverage of a wide colour gamut means the television cannot fully convey colours in HDR materials. There is a lack of saturation, and subtle colour transitions still appear somewhat “flattened.” Another limitation is the brightness management due to the IPS panel used. In a comparison photograph with an actress's face in colourful clothing, it is clearly visible how some shades are distinctly muted, and colours lose their depth and vibrancy.

Calibration has extracted from the W70A as much as it could. The image is now much more natural, and the factory setting errors have been effectively corrected. Unfortunately, the hardware limitations in the form of poor colour gamut coverage and an average panel mean that even after calibration, we are unable to achieve spectacular effects, especially in HDR content.

After conducting a professional calibration, we were able to greatly improve the situation in the factory Filmmaker Mode. Following our adjustments, the errors in the ColorChecker test and across the entire wide colour gamut dropped below the threshold of human perception – that is, below a value of 3, which is indeed a very good result. The TCL C7L definitely benefits from such a treatment in terms of colour fidelity, and it's hard to deny that. However, the management of brightness in HDR content after calibration appears to be a bit worse. As I described earlier – even though we set this model up properly, when we turn on real film scenes on the television, it can manage its brightness in quite a peculiar way. It often brightens certain elements on the screen in a manner inconsistent with the creator's intent, which is visibly apparent on the EOTF graphs measured in specific films. Despite this flaw – or rather, this specific characteristic of the television – one cannot take away from it: after calibration, the C7L was able to reproduce the colours flawlessly.

We checked how the Panasonic W70A handles upscaling content that is lower quality than 4K, and I must admit that the TV performs quite decently in this regard. The feature responsible for smoothing tonal transitions is called "Zeroing Counter." The optimal setting turned out to be the Average option, which effectively smooths out colour gradation issues while not ruining the film grain. This is the setting we recommend for most users, as it provides a balance between enhancing the smoothness of transitions and maintaining the naturalness of the image.

When it comes to image scaling, the Panasonic W70A performed really well. The test chart with the model looked positive – details in her clothing were well reproduced, and the contours of her face maintained sharpness. In the background, we noticed a slight "jagginess" on thin branches, but these are details that only a very attentive eye will catch. However, it's worth noting a certain quirk of this model – the TV has a tendency to overscan, meaning it slightly crops the edges of the image. It’s not a very intense phenomenon, and for most users, it will be practically unnoticeable, but if we care about perfectly framing the shot, it's worth keeping this in mind.

This point could be called in a sense the Achilles' heel of the C7L model. Unfortunately, this television uses an older chipset from MediaTek – the Pentonic 700 – which has never been known for outstanding digital image processing. This is clearly visible in the functioning of the gradual smoothing feature, which is responsible for reducing jagged edges and removing digital noise. It simply works very poorly – when set to a low level, its effectiveness is practically none. The only small plus here is that the algorithm doesn't mess up anything else in the image and doesn't forcefully blur details. The upscaling, that is, the scaling of the image from lower resolutions to 4K, performs a bit better. It is simply adequate and does not stand out in any particular way against the competition. However, it cannot be denied that the C7L would greatly benefit in this aspect if the manufacturer decided to use the newer Pentonic 800 processor, which is now being found in an increasing number of competitive models.

The Panasonic W70A is equipped with a 60 Hz panel, which immediately suggests that the TV is best suited for watching movies, series, or everyday television content. In more dynamic scenes, such as sports broadcasts or games, the limitations of the panel become more noticeable. However, it is worth noting the presence of a motion smoother called “Effect”, which offers three levels of adjustment – low, medium, and high.

Each setting allows you to adjust the smoothness of motion to your own preferences, minimizing the motion blur effect and improving the clarity of dynamic shots. In practice, the Medium setting seems to be the most universal – it offers better smoothness without the excessive “soap opera effect” that can look artificial in feature films. The High setting may work well for sports broadcasts, but in movies, it can disrupt the natural character of motion.

TCL C7L features a native 4K panel with a refresh rate of 144 Hz, which can even ramp up to 288 Hz at lower resolutions when using a PC. These are certainly very high and commendable figures on paper, but in everyday life, it's worth remembering that almost all dynamic content you display on this television will still revolve around a maximum of 120 Hz. To tame this dynamism, the TV menu includes a motion smoothing system called "Motion Clarity." It offers several predefined modes, including a user mode, which we highly recommend setting manually using our tried-and-true guides on our YouTube channel. You’ll find two key sliders available. The first one, "Motion Blur Reduction," is responsible for reducing blurring and improving sharpness in 60fps dynamic content, such as sports broadcasts. The second slider, "Flicker Reduction," allows for the addition of artificial frames in movies and shows recorded at cinematic 24 or 30 frames per second. This naturally allows for the complete elimination of the annoying stutter effect during camera movement shots.

The Panasonic W70A is a TV that is likely to suit casual gamers more than hardcore players. The 60 Hz refresh rate doesn't fully utilise the potential of next-gen consoles, especially in dynamic titles. The lack of HDMI 2.1 slightly limits its capabilities, but fortunately, it includes features like ALLM, which automatically switches to game mode, and VRR, which helps minimise screen tearing. It's also worth noting the support for Dolby Vision in games and HGiG, making HDR more predictable and looking solid. It's a pity, though, that it lacks Game Bar. This feature is now standard in many TVs and provides quick access to the most important settings for gamers. The W70A performs well for gaming, but it does have its limitations. It will do fine with more laid-back titles, but more demanding gamers may feel unsatisfied.

When it comes to gaming, the TCL C7L is simply an outstanding television for gamers. With the presence of two full-bandwidth HDMI 2.1 ports at 48 Gbps, it provides access to all the key features that console and high-end PC owners require. We have a well-functioning ALLM mode with very low input lag and VRR frame synchronization, which operates within an impressive range from 48 to 288 Hz. Importantly, unlike some competitors, TCL has ensured a proper implementation of the console HDR10 HGIG profile and support for Dolby Vision in games. This is complemented by a very well-designed gamer panel, known as Game Bar, which even allows for editing its appearance and changing the theme to perfectly match the style of your console.

The only thing that can – and should – be critiqued here is the fact that the television only offers two full HDMI 2.1 ports, while the other two are older HDMI 2.0. This creates quite a significant logistical problem. Why? Because one of those fast ports also supports the eARC audio return channel. In practice, this means that if you connect a soundbar or home theatre system to the television, you’ll only have one available HDMI 2.1 port left. If you have two consoles or a console and a powerful computer at home, unfortunately, you’ll have to give something up or constantly juggle cables at the back of the unit while maintaining comfortable audio system control.