LG UT8100 (IPS) vs Hisense U7Q

The LG UT8100 television unfortunately does not meet expectations in the HDR effect category. A peak brightness of only 300 nits on the luminance chart is well below the required value to fully enjoy HDR effects. In practice, the image resembles SDR quality more than true HDR, which is particularly evident in demanding high-contrast scenes. The coverage of the DCI-P3 colour palette is only 82%, which further limits the ability to present vibrant and rich colours. Instead of impressive visual experiences, we receive a muted and washed-out image. For those looking for a television to fully utilise HDR content, the LG UT8100 model turns out to be quite disappointing.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

The Filmmaker Mode on LG UT8100, while theoretically the best for watching movies, has significant issues. The biggest problem is the white balance – drops in blue cause a noticeable yellowing of the image, visible in both HD and 4K content. These issues are confirmed by measurement results in the Colour Checker test, which indicate significant deviations in colour reproduction.

In terms of brightness characteristics, both HD and 4K content exhibit a large tonal boost. The gamma curve in both cases remains well below the reference value of 2.4, which leads to excessive brightening of darker elements of the image. A similar problem is evident in the EOTF curve – in the case of 4K content, the TV struggles to manage brightness correctly, resulting in issues with screen brightness. This means the factory settings of this model require significant adjustment to achieve better picture quality.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

After calibrating the Filmmaker Mode, the gamma has been aligned to practically perfect, reference values, which has significantly improved the overall tonal characteristics in HD content. 4K HDR content also looks better, although some issues are still visible at the extreme ends of the graph, where the curve deviates from the ideal. The EOTF curve performs worse since the TV struggles to maintain the correct brightness values. As a result, the image in some scenes may be too bright or slightly dim, which stems from the device’s design. Nevertheless, the calibration brought significant improvement, particularly for HD content, where the tonal balance and colour reproduction are now at a much higher level.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

The fluidity of tonal transitions is also correct, although the effect depends on the settings. The update improved the operation of the smooth gradation function, smoothing transitions better than before, but introduced minor issues with detail loss, e.g. on textures.

Image scaling on LG UT8100 performs very well. The image presents itself decently, with no major issues regarding edge aliasing. Details are preserved at a satisfactory level, making materials of lower resolution look really solid on this television. As a result, users can enjoy watching older content without any noticeable defects in quality.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

LG UT8100, equipped with a 60 Hz panel, is particularly suited for those watching movies. The television offers the TruMotion system with a de-judder effect adjustment, which allows users to tailor the smoothness of the picture – from more choppy to exceptionally smooth, resembling a soap opera effect, depending on user preferences.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

LG UT8100 offers basic features for gamers, such as ALLM and Game Bar, which makes it easier to access settings. The TV also supports HGiG, improving picture quality in HDR games. Unfortunately, the lack of support for Dolby Vision and VRR limits the device's capabilities, as does the 60 Hz panel, which excludes support for 120 Hz resolution. This model is more suited for less demanding gaming applications.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.