LG UR781 vs TCL A400 PRO

In HDR mode, LG UR781 unfortunately does not impress with its brightness. In tests on five screens, the television achieved only around 200 nits, which is quite a low value for HDR standards. This brightness is comparable to levels typical for SDR, which means that HDR effects are not sufficiently vivid, and the picture may look less impressive, especially in dynamic, bright scenes. In HDR mode, it has certain limitations in colour reproduction. This means that colours may not be as intense and rich as in televisions that handle a wider colour gamut better. In practice, this can make the image less vibrant and dynamic, and HDR effects may not be as spectacular as one might expect. Additionally, UR781 LG has some issues with accurate colour representation in HDR mode, which makes content look less lively.

The TCL A400 Pro is a moderately bright TV. Its peak brightness reaches around 600 nits. That level already allows for a real HDR effect and in many films it does deliver a noticeably more appealing picture than in SDR. However, it’s not a level that dazzles by brightness alone. The A400 Pro is not one of those TVs that bombard the viewer with a powerful flash in every dramatic scene. The biggest limitation is visible with small bright elements on a dark background. Because of fairly aggressive zone control, the TV can significantly reduce their brightness, in extreme cases down to around 100 nits. That means small lights, sparks, stars or single highlights can be much less visible than they should be. It should be added, though, that this isn’t done without reason. The A400 Pro does this to keep black levels as deep as possible and to limit the halo effect around bright objects. It’s a deliberate compromise: the TV more often opts for deeper blacks rather than maximising point highlights. On the one hand this is understandable, especially given a limited number of dimming zones, but on the other you should be aware that the HDR effect won’t always be as strong as the peak brightness alone might suggest.

On the plus side, the colours are a strength. The PFS LED filter used here, marketed by the manufacturer as QLED, delivers suitably saturated colours. Our measurements showed about 94% coverage of the DCI-P3 gamut and around 74% of BT.2020, which is a solid result for this class.

Colour reproduction in LG UR781 in Filmmaker Mode, which although it is the best mode available from factory settings, is not without its flaws. First and foremost, the issue is with white balance, where the graph shows dips in the blue colour level. This phenomenon results in a shift towards yellow hues, making the image warmer than it should be. Such deviation means that the colours on the screen are not reproduced naturally, which may be particularly noticeable in scenes with white or neutral backgrounds. This can be confirmed by the Color Checker Test, which showed that some colours "escape" into other shades, indicating that the LG UR781 TV does not display colours accurately. This distortion can affect visual experiences, making film scenes seem less realistic and details may be displayed in incorrect colours, negatively impacting overall picture quality.

In terms of contrast, analysis of the gamma graph revealed drops to a level of 2.0, while the optimal value should be 2.4. This means that the TV may display darker parts of the image brighter in some scenes, reducing their depth and dynamism. Additionally, on the EOTF curve, which is responsible for brightness reproduction, an unnatural spike was noticed at the beginning. This phenomenon may result in excessive brightness boosting in the brightest parts of the image, leading to a loss of details in very bright scenes.

As usual, we carried out colour measurements in the best‑tuned picture mode, Filmmaker Mode, the one intended to be closest to the creators’ intentions. The A400 Pro, of course, also offers other picture modes, but in practice they show much larger colour errors and interfere more with the image character. So we won’t cover them in detail in this part of the review. How does the factory colour reproduction fare? In short: really very well. In fact, looking at our measurements, it’s excellent. Both the white balance and the luminance response were set surprisingly precisely. The errors were so small that during the measurements we genuinely rubbed our eyes in surprise. Such good factory settings don’t happen often, even in televisions running Filmmaker Mode. All the more reason to praise TCL, because the A400 Pro straight out of the box can produce an image very close to how the source material should look. The results were so good you could easily think someone had already given this unit extra attention and tried to calibrate it. Our one bit of nitpicking comes down to a single issue. In SDR material the image was slightly brighter than the reference for a dark room, because the factory gamma was set closer to 2.3 than 2.4. It’s not a large error and most viewers probably won’t even notice it. We should note, however, that we are talking about our specific test unit. There can always be some variation in factory colour between individual units, production batches or screen sizes. We do not assume every A400 Pro will look identical straight out of the box.

After calibration, colour reproduction in SDR content is quite good. The white balance has been effectively improved, resulting in natural, balanced hues across different scenes. The gamma has also been adjusted, providing a more precise representation of details in the shadows and bright areas of the image. As a result, the LG UR781 TV performs well in everyday use, offering solid colour quality and clear, well-balanced images in SDR mode.

However, the situation is less favourable for HDR content. The LG UR781 TV does not support a wide colour gamut, which limits the depth and richness of colours that HDR can provide. The EOTF curve deviates from the ideal, leading to excessive highlighting of details in the bright areas of the image. Unfortunately, this approach results in significant colour reproduction errors, as confirmed by tests on the Colour Checker. Additionally, the low brightness level of the panel further negatively impacts HDR image quality, causing the effects of dynamic range to not be fully realised and colours to appear washed out.

Despite some shortcomings in HDR mode, the TV has significantly improved after calibration, especially in SDR content. The enhancement of white balance and gamma has notably increased image quality, providing a more natural and cohesive colour reproduction. Compared to its pre-calibration state, the difference is clear, and the LG UR781 TV now offers better performance in everyday use, particularly in standard dynamic range.

Despite the outstanding factory tuning, we couldn't resist checking how the TCL A400 Pro would respond to professional calibration. With such a strong starting point, we were especially curious whether we could squeeze even more from this TV. And here we have to boast: we managed to bring our sample to absurdly low colour errors. Results below 1 are something you don't see every day, even on very good TVs. Such outcomes are more often associated with professional reference monitors than with a lifestyle TV for the living room. In terms of white balance and colour reproduction, the A400 Pro after calibration simply excelled. The only thing we can pick on after closer analysis concerns the brightness response. The TV can vary the luminance level depending on the content being displayed, and quite often the picture is a little darker than it should be according to the reference. This most likely stems from the way the Mini-LED backlight and the local dimming algorithms work in this model. That said, it doesn't ruin the overall impression, because in terms of colour precision the A400 Pro after calibration reached a level that was genuinely hard to expect.

Let's now address the function of smoothing tonal transitions and its impact on overall picture quality. As illustrated by the photo on the left, this function performs exceptionally mediocre; we chose the "low" level, which does not enhance quality but also does not blur the film grain. There is a possibility to increase the strength of this function, which could soften this gradation, but one must consider that the image will be too softened in certain scenes.

On the other hand, regarding image scaling, the television does not perform outstandingly, which may be particularly noticeable with lower resolution content. The LG UR781 television applies a slight, artificial sharpening boost, making the image appear sharper; however, this mainly results from the application of artificial contours. For some users, this may be an advantage, as they prefer more vivid, pronounced details. However, this is a subjective matter—such an effect may not appeal to everyone, especially if they desire a more natural appearance of the image.

Digital image processing is unfortunately one of the weaker points of the TCL A400 Pro. That does not mean the TV performs badly, but it’s hard to call it anything clearly above standard. The upscaling itself is acceptable: edges are fairly well smoothed, the picture does not look overly sharp or “pixelated”, and lower-quality material can be watched without major discomfort. At the same time the overall image has a slightly soft character and you don’t see the kind of precision that the best image processors in more expensive TVs can offer.

Handling of tonal transitions caused by heavy compression is much worse. TCL equipped the A400 Pro with a “Gradual Smoothing” feature that in theory should reduce visible colour banding and artefacts in lower-quality material. In practice, however, its effectiveness is very limited. It does not improve tonal transitions in any noticeable way, and at higher settings it can further smooth image detail, giving it an artificial, slightly blurred character. For that reason we think it’s best to leave this feature off. The A400 Pro copes decently with basic image scaling, but if you often watch heavily compressed material with visible posterisation, this model will not be one of the best choices.

The LG UR781 TV offers quite decent smoothness for movies, thanks to the "True Motion" option, which allows users to adjust the motion smoothing level on a scale from 0 to 10. Users can choose whether they want to maintain a more traditional, cinematic effect with a slight stutter (lower settings) or prefer a smoother image with a theatrical quality, which, although slightly deviating from the cinematic standard, may appeal to many.

In dynamic sports content and gaming, the LG UR781 TV performs worse. The TV has a 60Hz panel, which limits its interpolation capabilities to these values; therefore, smoothness can be improved in films, but motion blur cannot be reduced. Additionally, the lack of support for 120 Hz and BFI (Black Frame Insertion) technology means that fast-moving objects become blurred, and the panel's response time is too slow, negatively affecting clarity in fast scenes. As a result, the TV may not meet the expectations of gamers and sports fans who are counting on a smooth, clear image without motion blur.

The TCL A400 Pro is equipped with a 144 Hz panel, but in practice we're most interested in how it performs at 120 Hz. That's the refresh rate most consoles, as well as many sports broadcasts and high-motion sources, are limited to today. In that range the TV performs quite well. Motion clarity is really good, especially after properly configuring the motion smoothing. The 'Motion Clarity' function improves smoothness. Its settings include two sliders that let you tailor the motion smoothing to your preferences, separately for low-frame-rate and high-frame-rate content. This allows you to achieve either a more cinematic look or a noticeably smoother image. If you don't want to fiddle with manual configuration, you can use built-in presets such as Low, Medium, High, Cinema or Nature.

When playing on a console, the LG UR781 TV offers several significant features that can affect the gaming experience, but it also has some limitations. On the plus side, it includes ALLM (Auto Low Latency Mode), which automatically optimises the picture settings by switching the LG UR781 TV to low latency mode, which is beneficial for gamers. The TV also supports correct implementation of HGiG, meaning HDR games look as intended by the creators.

Unfortunately, it lacks support for Variable Refresh Rate (VRR), which can result in worse gameplay smoothness, especially in more dynamic games. It also does not support Dolby Vision mode for gaming, which limits HDR picture quality in games using this format. The TV has a 60Hz panel, so it does not support higher frequencies at other resolutions, such as 1080p@120Hz, 1440p@120Hz, or 4K@120Hz, which is a significant downside for gamers expecting smoother gameplay at higher resolutions. There is also no support for G-Sync technology, which limits image synchronisation in games.

On the positive side, the presence of a Game Bar feature allows for quick access to settings for gamers and makes it easier to adjust picture parameters during gameplay.

In terms of gaming features the TCL A400 Pro performs brilliantly. The TV has practically everything you’d expect from a gaming TV today: support for 4K at high refresh rates, VRR, ALLM, correct implementation of HDR formats in games, including Dolby Vision, and HGiG. That means it works well with both next‑gen consoles and PCs. Another plus is the inclusion of a Game Bar, a dedicated panel with the most important settings for gamers. From it you can quickly check basic information about the signal, refresh rate or active features, and customise the appearance and behaviour of some settings to your preferences. It’s a solution that may not change picture quality by itself, but it greatly improves the convenience of using the TV while gaming. The only thing to criticise is the number of full HDMI 2.1 ports. The A400 Pro has only two such ports out of four, and one of them also serves as eARC. In practice this means that if you want to connect two next‑gen consoles and a soundbar you may run into some limitations. In that scenario you’ll need to either swap devices or use extra equipment, such as an AV receiver or a soundbar with HDMI inputs. Even so, it’s hard not to rate the A400 Pro very highly as a gaming TV. The gaming feature set here is genuinely powerful.