LG UR781 vs Samsung QN80H

In HDR mode, LG UR781 unfortunately does not impress with its brightness. In tests on five screens, the television achieved only around 200 nits, which is quite a low value for HDR standards. This brightness is comparable to levels typical for SDR, which means that HDR effects are not sufficiently vivid, and the picture may look less impressive, especially in dynamic, bright scenes. In HDR mode, it has certain limitations in colour reproduction. This means that colours may not be as intense and rich as in televisions that handle a wider colour gamut better. In practice, this can make the image less vibrant and dynamic, and HDR effects may not be as spectacular as one might expect. Additionally, UR781 LG has some issues with accurate colour representation in HDR mode, which makes content look less lively.

The Samsung QN80H is undoubtedly a bright TV. In synthetic tests it exceeds the 1000‑nit mark, which on paper already promises a solid HDR effect. In practice the screen really shows its stuff, although it can't always fully spread its wings (or its backlight 🤔). The best impression comes from bright, wide shots. Sunlit landscapes or heavily lit scenes look really good on it. Brightness then sits around 700 nits, which delivers a noticeable step up compared with standard SDR. Problems start in dark scenes with small, pinpoint highlights. The QN80H tends to dim those aggressively to protect black depth at all costs. On one hand you get better contrast, on the other... you lose dynamics and the sparkle of fine HDR detail. The TV therefore has plenty of potential, but the local‑dimming algorithm can be too restrictive.

Colour‑gamut coverage

Colour-wise it’s also good. The QN80H uses quantum‑dot technology, and in our measurements it covered 93% of the DCI‑P3 colour space and about 70% of BT.2020. Those results won't drop anyone's jaw today, but in real‑world use they’re more than enough to deliver a vivid and natural picture for most films and series. Colours are suitably saturated and, after proper tuning, they don't look artificial or overly aggressive.

Colour reproduction in LG UR781 in Filmmaker Mode, which although it is the best mode available from factory settings, is not without its flaws. First and foremost, the issue is with white balance, where the graph shows dips in the blue colour level. This phenomenon results in a shift towards yellow hues, making the image warmer than it should be. Such deviation means that the colours on the screen are not reproduced naturally, which may be particularly noticeable in scenes with white or neutral backgrounds. This can be confirmed by the Color Checker Test, which showed that some colours "escape" into other shades, indicating that the LG UR781 TV does not display colours accurately. This distortion can affect visual experiences, making film scenes seem less realistic and details may be displayed in incorrect colours, negatively impacting overall picture quality.

In terms of contrast, analysis of the gamma graph revealed drops to a level of 2.0, while the optimal value should be 2.4. This means that the TV may display darker parts of the image brighter in some scenes, reducing their depth and dynamism. Additionally, on the EOTF curve, which is responsible for brightness reproduction, an unnatural spike was noticed at the beginning. This phenomenon may result in excessive brightness boosting in the brightest parts of the image, leading to a loss of details in very bright scenes.

The QN80H’s factory settings performed really well, especially compared with most TVs that come through our tests. Of course we took measurements in Filmmaker Mode, and that’s the mode we recommend switching on right after the initial setup. For SDR content our sample was set up surprisingly well. The white balance was very even, colours looked natural, and errors were so small they were hard to spot without test equipment. The only weaker point was the gamma. In brighter parts of the picture the TV brightened them a little too much, so the image sometimes lost some depth. Even so, we wish most TVs looked this good straight out of the box.

It was a bit worse in HDR. The white balance was still set correctly, so the issue wasn’t colour but the way the QN80H managed image brightness. You could see that straight away on the EOTF chart. The TV brightened large parts of scenes too much, causing the brightest elements to blow out. Interestingly, very small highlights were often dimmed too much at the same time. As a result some fine details simply disappeared. The factory Filmmaker mode in HDR isn’t bad, but it’s definitely not as well tuned as it is in SDR.

After calibration, colour reproduction in SDR content is quite good. The white balance has been effectively improved, resulting in natural, balanced hues across different scenes. The gamma has also been adjusted, providing a more precise representation of details in the shadows and bright areas of the image. As a result, the LG UR781 TV performs well in everyday use, offering solid colour quality and clear, well-balanced images in SDR mode.

However, the situation is less favourable for HDR content. The LG UR781 TV does not support a wide colour gamut, which limits the depth and richness of colours that HDR can provide. The EOTF curve deviates from the ideal, leading to excessive highlighting of details in the bright areas of the image. Unfortunately, this approach results in significant colour reproduction errors, as confirmed by tests on the Colour Checker. Additionally, the low brightness level of the panel further negatively impacts HDR image quality, causing the effects of dynamic range to not be fully realised and colours to appear washed out.

Despite some shortcomings in HDR mode, the TV has significantly improved after calibration, especially in SDR content. The enhancement of white balance and gamma has notably increased image quality, providing a more natural and cohesive colour reproduction. Compared to its pre-calibration state, the difference is clear, and the LG UR781 TV now offers better performance in everyday use, particularly in standard dynamic range.

The biggest difference after calibration was in HDR Filmmaker mode. SDR was already very good out of the box, so we didn't have much work to do there. In HDR, however, we were able to rein in how the QN80H handled brightness; it had been making most scenes too bright. After calibration the picture is calmer, more natural and much closer to a faithful reproduction.

Let's now address the function of smoothing tonal transitions and its impact on overall picture quality. As illustrated by the photo on the left, this function performs exceptionally mediocre; we chose the "low" level, which does not enhance quality but also does not blur the film grain. There is a possibility to increase the strength of this function, which could soften this gradation, but one must consider that the image will be too softened in certain scenes.

On the other hand, regarding image scaling, the television does not perform outstandingly, which may be particularly noticeable with lower resolution content. The LG UR781 television applies a slight, artificial sharpening boost, making the image appear sharper; however, this mainly results from the application of artificial contours. For some users, this may be an advantage, as they prefer more vivid, pronounced details. However, this is a subjective matter—such an effect may not appeal to everyone, especially if they desire a more natural appearance of the image.

The digital image processing in the Samsung QN80H is handled by the second-generation NQ4 AI processor. It's a chip we've already seen in previous Samsung models and it still performs very well, especially with lower-resolution content. The image is effectively upscaled to 4K, but without excessive sharpening and without making it feel like the TV is trying to forcibly enhance the source material.

The "Noise Reduction" feature also proves useful. It can noticeably reduce posterisation and visible banding in lower-quality material, especially in low-bitrate streaming. However, you should remember it doesn't work without side effects. It can remove some film grain and slightly smooth the picture. So with a good-quality source we'd leave this feature turned off. If, however, banding and uneven tonal transitions bother you more than the loss of some grain, "Noise Reduction" can be a really useful addition.

The LG UR781 TV offers quite decent smoothness for movies, thanks to the "True Motion" option, which allows users to adjust the motion smoothing level on a scale from 0 to 10. Users can choose whether they want to maintain a more traditional, cinematic effect with a slight stutter (lower settings) or prefer a smoother image with a theatrical quality, which, although slightly deviating from the cinematic standard, may appeal to many.

In dynamic sports content and gaming, the LG UR781 TV performs worse. The TV has a 60Hz panel, which limits its interpolation capabilities to these values; therefore, smoothness can be improved in films, but motion blur cannot be reduced. Additionally, the lack of support for 120 Hz and BFI (Black Frame Insertion) technology means that fast-moving objects become blurred, and the panel's response time is too slow, negatively affecting clarity in fast scenes. As a result, the TV may not meet the expectations of gamers and sports fans who are counting on a smooth, clear image without motion blur.

Motion blur and motion handling on the QN80H are really good, mainly thanks to the fast panel. In 4K the screen refreshes the image at up to 144 Hz, and when switched to Full HD and connected to a PC it can reach up to 240 Hz. That's new for Samsung TVs and a handy extra for people who want to use the TV for PC gaming. We were more interested, though, in how the QN80H performs at 120 Hz, because consoles use that refresh rate. It does very well. The panel doesn't suffer much from the smearing typical of VA panels; faint trails behind moving objects are mostly visible on dark backgrounds. That's not something that would interfere with normal sports watching or gaming. The TV also has a motion smoothing system that Samsung calls "Picture Clarity". You can set judder reduction and blur reduction separately, so it's easy to tune it for films, sport or your own preferences.

When playing on a console, the LG UR781 TV offers several significant features that can affect the gaming experience, but it also has some limitations. On the plus side, it includes ALLM (Auto Low Latency Mode), which automatically optimises the picture settings by switching the LG UR781 TV to low latency mode, which is beneficial for gamers. The TV also supports correct implementation of HGiG, meaning HDR games look as intended by the creators.

Unfortunately, it lacks support for Variable Refresh Rate (VRR), which can result in worse gameplay smoothness, especially in more dynamic games. It also does not support Dolby Vision mode for gaming, which limits HDR picture quality in games using this format. The TV has a 60Hz panel, so it does not support higher frequencies at other resolutions, such as 1080p@120Hz, 1440p@120Hz, or 4K@120Hz, which is a significant downside for gamers expecting smoother gameplay at higher resolutions. There is also no support for G-Sync technology, which limits image synchronisation in games.

On the positive side, the presence of a Game Bar feature allows for quick access to settings for gamers and makes it easier to adjust picture parameters during gameplay.

The Samsung QN80H is a TV that performs very strongly when it comes to gamer-focused features. The biggest new feature for 2026 is DLG mode, which allows refresh rates up to 240 Hz when the image is switched to Full HD. It's an option aimed mainly at PC users, but it also shows that Samsung is still investing heavily in the gaming side of its TVs. The list of advantages doesn't end there. The QN80H has four full HDMI 2.1 ports, which at this price point still isn't standard. So you can connect multiple consoles, a PC or a soundbar at once and not worry about which port supports the full video capabilities. The TV also supports VRR, ALLM and HGiG, so it's hard to fault its basic feature set.

A downside is the lack of Dolby Vision, which could matter especially for Xbox Series X owners. However, this isn't a flaw that rules the QN80H out as a gaming TV. Samsung does have a feature that most manufacturers still lack, namely its proprietary motion smoothing, Game Motion Plus. This motion smoother also works in game mode, improving the smoothness of titles running at 30 or 60 frames per second without a drastic increase in input lag. In practice, Game Motion Plus can make a much bigger difference than Dolby's codec, especially in more demanding games that don't offer a 60 fps mode. The image becomes noticeably smoother, while controls remain sufficiently responsive. So despite the lack of Dolby Vision, the QN80H is still one of the best-equipped gaming TVs in its class.