LG UR781 vs Hisense A6Q

In HDR mode, LG UR781 unfortunately does not impress with its brightness. In tests on five screens, the television achieved only around 200 nits, which is quite a low value for HDR standards. This brightness is comparable to levels typical for SDR, which means that HDR effects are not sufficiently vivid, and the picture may look less impressive, especially in dynamic, bright scenes. In HDR mode, it has certain limitations in colour reproduction. This means that colours may not be as intense and rich as in televisions that handle a wider colour gamut better. In practice, this can make the image less vibrant and dynamic, and HDR effects may not be as spectacular as one might expect. Additionally, UR781 LG has some issues with accurate colour representation in HDR mode, which makes content look less lively.

Unfortunately, the Hisense A6Q is hard to recommend for watching HDR content. The main issue remains the low brightness and quite modest coverage of a wide colour gamut. A measured brightness of about 300 nits simply isn't enough for HDR materials to look impressive. In practice, the image often resembles standard SDR rather than true HDR with clear differences in brightness and dynamics. Additionally, colours in such content do not appear as they should. The TV does not utilise additional filters like QLED or PFS LED, and a DCI-P3 coverage of around 80% makes some colours look just too pale. As a result, some scenes in HDR materials lose intensity and spectacle, making it hard to talk about a proper HDR experience.

Colour reproduction in LG UR781 in Filmmaker Mode, which although it is the best mode available from factory settings, is not without its flaws. First and foremost, the issue is with white balance, where the graph shows dips in the blue colour level. This phenomenon results in a shift towards yellow hues, making the image warmer than it should be. Such deviation means that the colours on the screen are not reproduced naturally, which may be particularly noticeable in scenes with white or neutral backgrounds. This can be confirmed by the Color Checker Test, which showed that some colours "escape" into other shades, indicating that the LG UR781 TV does not display colours accurately. This distortion can affect visual experiences, making film scenes seem less realistic and details may be displayed in incorrect colours, negatively impacting overall picture quality.

In terms of contrast, analysis of the gamma graph revealed drops to a level of 2.0, while the optimal value should be 2.4. This means that the TV may display darker parts of the image brighter in some scenes, reducing their depth and dynamism. Additionally, on the EOTF curve, which is responsible for brightness reproduction, an unnatural spike was noticed at the beginning. This phenomenon may result in excessive brightness boosting in the brightest parts of the image, leading to a loss of details in very bright scenes.

We conducted the tests in the best available mode, which is Filmmaker, however – as is often the case – this does not mean the image is perfect straight out of the box. In the case of Hisense A6Q, this mode clearly “swallowed” too much blue in everyday SDR content. In practice, this led to an image with yellowed whites, particularly noticeable on large, bright surfaces. This does not result from poor assumptions of the Filmmaker mode itself or from the vision of filmmakers, but from factory settings that require adjustment.
Additionally, looking at the saturation characteristics and gamma curve in SDR, as well as EOTF in HDR content, there is a slight tendency to brighten most scenes. As a result, the image often appears brighter than it should, losing a bit of its naturalness. For this reason, we decided to perform a professional calibration to restore the proper colour balance and a more accurate brightness characteristic.

After calibration, colour reproduction in SDR content is quite good. The white balance has been effectively improved, resulting in natural, balanced hues across different scenes. The gamma has also been adjusted, providing a more precise representation of details in the shadows and bright areas of the image. As a result, the LG UR781 TV performs well in everyday use, offering solid colour quality and clear, well-balanced images in SDR mode.

However, the situation is less favourable for HDR content. The LG UR781 TV does not support a wide colour gamut, which limits the depth and richness of colours that HDR can provide. The EOTF curve deviates from the ideal, leading to excessive highlighting of details in the bright areas of the image. Unfortunately, this approach results in significant colour reproduction errors, as confirmed by tests on the Colour Checker. Additionally, the low brightness level of the panel further negatively impacts HDR image quality, causing the effects of dynamic range to not be fully realised and colours to appear washed out.

Despite some shortcomings in HDR mode, the TV has significantly improved after calibration, especially in SDR content. The enhancement of white balance and gamma has notably increased image quality, providing a more natural and cohesive colour reproduction. Compared to its pre-calibration state, the difference is clear, and the LG UR781 TV now offers better performance in everyday use, particularly in standard dynamic range.

Colours after calibration on the Hisense A6Q need to be evaluated in two ways, as everything depends on the type of content. In the case of SDR materials, the effect is really quite good. In daily programs, series, and movies, it’s hard to find any serious issues with colours. The yellow tint has been effectively removed, and the television has also stopped washing out the entire image. As a result, the ColorChecker test showed errors below a Delta 2 value, which are already outstanding results, allowing for a discussion of very high picture quality in standard content. Unfortunately, the situation looks much worse for HDR materials. Yes, the white balance has been corrected and the EOTF curve has been improved, but the limitations of the panel itself remain insurmountable. The lack of support for a wide colour gamut means that the television still generates quite significant colour errors. Parts of the colours simply cannot be displayed by the screen, making them look less saturated than they should. It’s a pity because even a simple PFS or QLED filter would have resulted in a significantly better end effect. The conclusion is therefore simple – for SDR content, the A6Q after calibration works really very well, while viewing HDR content on it should still be approached with caution.

Let's now address the function of smoothing tonal transitions and its impact on overall picture quality. As illustrated by the photo on the left, this function performs exceptionally mediocre; we chose the "low" level, which does not enhance quality but also does not blur the film grain. There is a possibility to increase the strength of this function, which could soften this gradation, but one must consider that the image will be too softened in certain scenes.

On the other hand, regarding image scaling, the television does not perform outstandingly, which may be particularly noticeable with lower resolution content. The LG UR781 television applies a slight, artificial sharpening boost, making the image appear sharper; however, this mainly results from the application of artificial contours. For some users, this may be an advantage, as they prefer more vivid, pronounced details. However, this is a subjective matter—such an effect may not appeal to everyone, especially if they desire a more natural appearance of the image.

Upscaling on the Hisense A6Q works really well for a TV in this price range. Lower resolution materials are correctly “upscaled” to higher resolutions, and the image remains clear without any artificial edge sharpening or the typical "over-sharpening" found in cheap models. Unfortunately, the digital processing is significantly poorer. In practice, it’s hard to talk about any advanced artifact smoothing or masking of problematic tonal transitions. In heavily compressed films—especially those from YouTube—the TV struggles with reducing compression blocks and unwanted banding, making the material's imperfections clearly visible. The A6Q scales the image well, but when it comes to digital processing, it leaves the user alone with the source quality.

The LG UR781 TV offers quite decent smoothness for movies, thanks to the "True Motion" option, which allows users to adjust the motion smoothing level on a scale from 0 to 10. Users can choose whether they want to maintain a more traditional, cinematic effect with a slight stutter (lower settings) or prefer a smoother image with a theatrical quality, which, although slightly deviating from the cinematic standard, may appeal to many.

In dynamic sports content and gaming, the LG UR781 TV performs worse. The TV has a 60Hz panel, which limits its interpolation capabilities to these values; therefore, smoothness can be improved in films, but motion blur cannot be reduced. Additionally, the lack of support for 120 Hz and BFI (Black Frame Insertion) technology means that fast-moving objects become blurred, and the panel's response time is too slow, negatively affecting clarity in fast scenes. As a result, the TV may not meet the expectations of gamers and sports fans who are counting on a smooth, clear image without motion blur.

The fluidity of motion on the Hisense A6Q is... well, quite average. It's a TV with a native refresh rate of 60 Hz in 4K, which means the movement of objects on the screen doesn't always look perfectly smooth. In dynamic scenes in films or sports, it's evident that this is not the strongest point of this model. The situation looks much better with 1080p content when connecting a console or computer, as the A6Q can then operate at up to 120 Hz. That's a big plus, especially for gamers. However, the sharpness of motion still leaves a lot to be desired, with noticeable ghosting, and the response time of the panel shows that it isn't one of the TV's strong suits.

When playing on a console, the LG UR781 TV offers several significant features that can affect the gaming experience, but it also has some limitations. On the plus side, it includes ALLM (Auto Low Latency Mode), which automatically optimises the picture settings by switching the LG UR781 TV to low latency mode, which is beneficial for gamers. The TV also supports correct implementation of HGiG, meaning HDR games look as intended by the creators.

Unfortunately, it lacks support for Variable Refresh Rate (VRR), which can result in worse gameplay smoothness, especially in more dynamic games. It also does not support Dolby Vision mode for gaming, which limits HDR picture quality in games using this format. The TV has a 60Hz panel, so it does not support higher frequencies at other resolutions, such as 1080p@120Hz, 1440p@120Hz, or 4K@120Hz, which is a significant downside for gamers expecting smoother gameplay at higher resolutions. There is also no support for G-Sync technology, which limits image synchronisation in games.

On the positive side, the presence of a Game Bar feature allows for quick access to settings for gamers and makes it easier to adjust picture parameters during gameplay.

For such an inexpensive television, the Hisense A6Q really can surprise with what it offers gamers. It operates in 4K only at 60 Hz, but when the game switches to performance mode and drops to 1080p, the panel can work at even 120 Hz. In this price range, that's a big plus, as most titles on consoles don’t deliver a stable 4K at 120 frames. In practice, we are realistically gaming in 1080p, and here the A6Q provides a very enjoyable gaming experience. Additionally, it has a few features that are usually found in more expensive models: ALLM, VRR, and Dolby Vision Gaming for Xbox Series X/S. Everything is gathered in one place, in a simple and convenient Game Bar, so you don't need to dig through the entire menu. For such an affordable piece of equipment, it's really a solid setup for gamers — maybe not for the most demanding, but definitely spot on for occasional gaming.