LG UA75006LA (IPS) vs Hisense E7Q / E79Q

It looks even more modest in the version with an IPS panel, where the peak brightness only reaches 250 nits. In practice, this means that a real sense of HDR effect is out of the question, and the materials being viewed resemble regular SDR. Similar to VA panels, the image behaves stably across most test patterns, but in demanding scenes with fine details, the television tends to slightly dim the picture. As a result, blacks appear a bit better, but at the cost of losing detail in bright elements. The absence of additional colour filters is also noticeable here. The UA7500 in the IPS version is neither a QLED nor a PFS LED panel, and the DCI-P3 colour gamut stops at 80%, which means that HDR films lack significant colour depth and appear quite flat.

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

The Filmmaker mode on the LG UA7500 performs better than you might expect from such a budget television, but let’s not get carried away with admiration. The picture is put together quite sensibly and at first glance is not irritating; however, its weaknesses quickly become apparent. This is most noticeable in scenes with bright points – lamps in the background or reflections of light on skin are clearly oversaturated. The faces of characters often appear unnatural, as if they have been "blown out." Additionally, the default gamma setting brightens even the slightest details and causes the picture to lose subtlety in the darker areas. That said, for its price range, the UA7500 in factory mode provides a pretty decent starting point. However, it is clear that without additional adjustment, these issues won't be avoided, which is why – as with other televisions – we decided to see what could be achieved after calibration.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

The biggest improvement we noticed was when calibrating the mode intended for everyday SDR content. We managed to smoothly adjust the white balance in an acceptable manner and tame the issue of excessive brightening of small elements due to the gamma characteristics. As a result, the image gained consistency and a naturalness that was lacking in the factory settings. After such a correction, we can confidently say that for everyday television content, programmes, or materials from YouTube, the LG UA7500 performs really well – especially after professional calibration. The situation is somewhat different for HDR content. Here, calibration did manage to tame the white balance and slightly improve brightness management, however, the design limitations are immediately apparent. The lack of additional filters that expand the colour palette means that the most vibrant colours appear flat, and the image lacks the intensity one would expect from good HDR. In SDR, the UA7500 performs quite well, but in HDR – despite the corrections – it remains far behind, and this is a characteristic that one must accept when choosing this television.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

The version with the IPS panel performed noticeably worse here. Image scaling was uneven – this was especially evident in lower quality materials, where edges became jagged and the image looked less detailed. At times, there was also a sense of slight blurriness, which took away sharpness and made the overall picture seem less refined than in the VA version. The tonal smoothing function turned out to be a rescue. On medium settings, it worked quite well – it did not ruin the image with excessive softening, while also smoothing out colours in such a way that everyday content gained consistency. The difference was particularly noticeable with TV programs or streaming materials of poorer compression quality, where the television with the function enabled presented itself much better. This is one of those additions that are worth keeping active, as they significantly improve the reception of everyday materials.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

LG UA7500 is a television with a 60 Hz panel, so it's hard to expect any excitement in this category. It's more of a screen intended for daily content or an evening movie session rather than for following fast-paced sports events or playing action games. It’s clear that the manufacturer designed this model specifically for that audience – and it performs well in that regard. We have the TruMotion function available, which is a motion smoother. It’s simple, has only one slider, but can make a noticeable difference. At the lower range, the image looks more raw and cinematic, while at higher values, the motion becomes smoother and more pleasurable to the eye.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

LG UA7500 is a TV that can be confidently recommended to "casual" gamers. While it doesn’t feature a 120 Hz panel or HDMI 2.1 ports, making full use of the potential of modern consoles isn’t something we can expect. However, the manufacturer has included several additions that can enhance the gaming experience. Notably, there's the Game Bar – a very nicely designed panel that allows quick access to and changes of the most important settings. From this panel, we have access to the ALLM mode (automatic switching to game mode), as well as frame synchronization, or VRR. The range of VRR is limited – it works from 48 to 60 Hz – but the mere presence of this feature in such an affordable TV leaves a positive impression.

Additionally, it also supports HGiG, which is a HDR calibration mode for games. It sounds good, but from our testing experience, we know that for the UA7500 this option doesn’t make much sense. The TV doesn't perform well with HDR, so paradoxically, we achieved better results with this mode turned off. This is another signal that the UA7500 is more of a screen for occasional gamers who value simplicity and convenience rather than for those looking for the full experience from the latest consoles.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.