LG QNED80A6A (VA) vs Haier M90E

Let's talk now about how this TV shines. If you’re expecting dazzling light effects, we need to cool your enthusiasm. The LG QNED80A is a moderately bright television. Our measurements in most film scenes indicated values around 350-400 nits. That’s not enough to speak of a full, cinematic HDR experience and the feeling of that famous “high dynamic range” that flagship products offer. However, brightness is not everything. Although the QNED80A is not a “light monster,” it makes up for it in another key category: colours. This is where PFS technology comes into play, which LG marketers hide under the name QNED/NanoCell. With this trick, the TV offers a significantly wider colour palette than classic LCD constructions. In our tests, the coverage of the cinematic DCI-P3 palette reached a solid 93-94%. What does that mean for you? That even at lower brightness, when watching films in HDR, the colours will be vibrant, deep, and properly saturated. The image is not washed out but juicy, which is a significant advantage in this price range.

Haier M90E is a television that doesn’t lack brightness. In most film scenes, peak luminance exceeds 1000 nits, which gives the image a distinct "punch" and high dynamics. This performs really well with typical bright HDR material. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for example, when displaying individual stars on a black sky – the high brightness highlights the shortcomings of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these drawbacks, the overall presentation of the image can be pleasing, thanks in large part to the colour reproduction. The manufacturer has applied a PFS phosphor coating, which allows for wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

It might seem that since the QNED80A is one model, it should offer the same picture regardless of the version. However, practice shows something completely different. Analyzing the variant with the VA panel in the best factory setting – that is, in Filmmaker Mode – we noticed a specific characteristic. This TV "out of the box" delivers a picture with a clear dominance of red and a deficiency of blue. Overall, it is very warm, almost hot. Many users might describe it as an "overly cinematic" picture, leaning towards sepia. Additionally, there is the issue of gamma curve – the TV has a tendency to slightly and artificially brighten scenes (gamma is too low), which causes the picture to lose some of its plasticity. The good news is that these are not panel errors, but merely software issues. As always in our tests, we performed professional calibration, which completely eliminated these drawbacks, restoring natural white balance and correct saturation.

For the measurements, we chose the Film mode, which is supposed to provide an image closest to the intentions of the creators. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – differ little from the Dynamic mode. In both SDR and HDR materials, the image is noticeably tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical, aggressive "store" settings. This results in unnatural skin tone reproduction and makes the image tiring to the eyes during longer viewing sessions. The way brightness is managed also negatively impacts colour fidelity. The TV struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image become overexposed. These deviations in the brightness curve, combined with the cool white balance, lead to very large colour reproduction errors (DeltaE) in the factory settings.

Was it worth spending time on calibration? Definitely yes. We managed to tame the initial, overly warm white balance and, most importantly, correct the gamma curve. The television stopped artificially brightening scenes, resulting in a deeper image. The biggest gains are visible in SDR content, such as when watching regular television, YouTube, or playing games without HDR. Here, the QNED80A shows its class – colour reproduction errors (DeltaE) fell below a value of 2. In technical terms, this means the errors are essentially invisible to the human eye. The image in everyday use has simply become very attractive, natural, and correct. The difficulties start with HDR content. Although we managed to improve the white balance, the EOTF curve (responsible for brightness at various levels) shows that the television still "interprets" the image in its own way. This results from the nature of the edge-lit backlighting with local dimming and the fact that LG gives the calibrator very little control over this parameter. In short: the television struggles to hide its hardware shortcomings, sometimes ignoring our commands. Nevertheless, the final image is significantly more accurate and pleasant to view than the factory settings, even if it still lacks a bit compared to studio perfection.

Haier M90E clearly improves after undergoing professional calibration, especially for SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue glow. We also adjusted, albeit to a lesser extent, the gamma curve, which allowed us to recover some details in the shadows that were too heavily dimmed in the factory settings. The final effect in SDR is a significantly more natural and pleasing image. In HDR mode, the success is only partial. While we managed to improve the white balance here too, color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of high errors is not the calibration itself, but the specificity of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

In this category, the QNED80A turns out to be a true "dark horse". It's a fantastic, affordable television for those who often watch lower quality content – for example, from traditional cable TV. The processor used here handles upscaling incredibly well, enhancing low resolutions to native 4K. The image after processing is natural, smooth, and most importantly – it is not overly jagged or artificially sharpened. In the menu, we also find a dedicated option for smoothing tonal transitions in low-quality content. This feature works really effectively, eliminating the annoying "banding" of colours during heavy video compression. However, we must remain vigilant. Remember, we are not dealing with the top-tier processor known from flagship OLED models. In more challenging scenes, the system might struggle and introduce minor artefacts or distortions. Nevertheless, it's definitely worth giving this feature a chance, because in the majority of cases, the quality improvement is visible to the naked eye.

The evaluation of the image processor must be divided into two distinct aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, which is the process of scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, making the final image relatively sharp, clear, and readable. In this respect, it’s hard to have major complaints about the device.

The situation is completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with a lower bitrate. Here, the processor struggles with smoothing tonal transitions and masking the imperfections of the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can certainly deter viewers from watching lower quality content on this screen.

We move on to a topic that may be crucial for many. Unfortunately, here we must point out the biggest "Achilles' heel" of the QNED80A model. This television is equipped with a panel that has a native refresh rate of 60Hz. There’s no denying it – at this price, we were hoping for more as we know that Chinese manufacturers can offer 120Hz screens for similar money. Due to this parameter, dynamic scenes in sports or fast-paced games are not the strongest point of this screen. Fortunately, LG has equipped the television with a proven smoothing system called TruMotion. It works quite well with film material (24 frames). We suggest playing around with the De-Judder slider – from our experience, setting it in the range of 2-4 provides the best compromise: motion becomes smoother, yet still looks natural, without the artificial "television theatre" effect.

Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, users will find a three-level adjustment scale: low, medium, and high. This allows for adjusting the level of intervention in the image to personal preferences – from gentle smoothing of 24p films to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

Since we've already established that the QNED80A is a 60Hz TV, we must say it straight: we won't be gaming here at 120 frames per second at any resolution. Does this disqualify the device in the eyes of gamers? Not necessarily, especially for those "casual" players. LG decided to sweeten this technical limitation by packing in quite a few useful features. We have support for VRR (Variable Refresh Rate) in the range of 48-60Hz and an automatic game mode ALLM, which instantly reduces input lag upon detecting a console. We manage all of this via a very convenient, purple Game Optimizer menu (Player Panel), which has become LG's hallmark. The manufacturer deserves big points for consistency regarding HDR. Although the TV does not support Dolby Vision in games on Xbox consoles, LG adds a well-implemented HGiG standard. Thanks to this, even on a screen with moderate brightness, playing in HDR is clear, and the details in shadows and highlights are accurately rendered, rather than being "clipped".

From a hardware perspective, the Haier M90E is a solid offering. The television is equipped with two full-bandwidth HDMI 2.1 ports, which ensure support for key technologies: VRR (variable refresh rate) and ALLM (auto low latency mode). Another plus is the correct implementation of Dolby Vision for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the television ignores source settings and processes the image in its own way. We also noted deficiencies in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Cooperation with Xbox consoles has also proven problematic with atypical parameters – the device struggles to properly display 1440p resolution at 120 Hz refresh rate. Despite the aforementioned software shortcomings, the Haier M90E remains a very attractive screen for gamers. The final reception is saved by a solid hardware foundation. Native refresh rate of 144 Hz and the presence of full-featured HDMI 2.1 ports are advantages that are crucial in everyday use. If we are looking for a television that provides high fluency and supports 4K signal, this model will do its job.