LG OLED G5 vs Samsung OLED S95H (S99H) (QD-OLED)

LG G5 with its new Tandem OLED panel brings the biggest change in terms of TV brightness. And it’s substantial. This is a truly astronomically bright OLED. In every scene tested – whether it's point lights or full-screen whites from the movie The Meg – brightness on the G5 exceeded 2000 nits. Just a year ago, such values on an OLED were simply unimaginable. And here we are – the G5 is approaching, and at times even surpassing, the best Mini-LEDs on the market. A novelty in the Tandem OLED panel is also the expanded colour gamut coverage – and here the LG G5 performs almost perfectly. DCI-P3 achieves a full 100%, while BT.2020 hovers around 83%. These are some of the highest values currently available on the market – it's hard to find any other TV that comes close to such results, unless we're talking about the best displays with QD-OLED panels. The G5 has almost reference-level HDR quality – both in terms of brightness and colour saturation. This is an OLED that can truly shine – and not just metaphorically.

When it comes to pure brightness, the S99H is an astronomically bright TV. Its peak brightness in film scenes can exceed 2,800 nits. Whatever the scene, you can expect powerful HDR effects that are almost blinding, which is exactly what we want from a top‑tier display. By nature, an OLED panel can't maintain that extreme brightness in very bright, full‑screen frames the way it can with small bright highlights, but the results are still excellent. In a bright scene from The Meg the sun still exceeded 2,200 nits. That means the S99H was able to hold a higher brightness than most Mini LED screens on the market. In terms of brightness the S99H is currently the best OLED TV we've tested.

Colour gamut coverage

The S99H also handles colours exceptionally well, thanks directly to the QD‑OLED panel used here. Whether the test used synthetic test patterns or measurements with film material in the background, the results remained very high. The S99H easily covers almost 100% of the DCI‑P3 gamut, and in the most demanding space, BT.2020 it reaches nearly 90%. That's absolute top‑tier performance. These results match what we saw in the new SQD‑Mini‑LED displays, and in real film scenes they even surpass RGB Mini LED displays.

Our test unit LG G5 had some issues in the factory Filmmaker mode. While the picture might have seemed fine to most people, we knew this TV could do much more. This mode had a noticeable excess of blue tint in the white balance, resulting in a strongly cooled image – especially in HDR modes, where there was additionally a lack of red. The image appeared cold, and its sharpness was artificially boosted and unnatural. Another significant problem was the brightness characteristics. In SDR content, the situation wasn't the worst, aside from a slight dimming of the entire image. However, it fared much worse in HDR materials – due to improper brightness management, the smallest details could completely disappear from the image, while larger, bright elements looked overexposed and lacking in gradation. Fortunately, the G5 supports calibration using 3D LUT (a professional tool for colour calibration), so we decided to take advantage of its professional capabilities and see what it was really capable of. Because while it wasn't terrible even before calibration, the potential of this TV definitely deserved more.

Samsung offers a whole host of picture modes and features, but we traditionally recommend choosing FILMMAKER mode, especially if you want the most faithful rendering of the creators' intent. Out of the box the TV is tuned very well, though it has minor flaws. These are mainly a slight deviation in white balance in SDR content and a slightly low gamma. As a result, the picture in a dark room can be a little too bright compared with the reference value of 2.4, which is the standard for watching films with the lights off. These are, of course, small issues, because overall colour reproduction remains very good and the errors in ColorChecker measurements are not large. However, we know that for a screen of the S99H's calibre you can and should expect even more, so we subjected it to professional calibration.

After completing the calibration process with professional tools, we can confidently state this – the LG G5 offers almost reference-quality image. Most of the errors related to white balance and the ColorChecker test are below a value of 2, which is a phenomenal result, practically imperceptible to the human eye. And while one could still nitpick that in HDR films the TV still has a tendency to slightly dim the smallest elements of the image, in practice this does not negatively affect the overall reception. Hats off to LG, as once again they provide users with enormous display settings options – and this, combined with very good parameters of the panel itself, results in an image that is truly hard to beat.

After professional calibration, FILMMAKER mode looks practically perfect. Because Samsung offers a rich set of advanced calibration controls, we were able to tune the colours to an almost perfect level. Above all, we managed to even out the white balance and the gamma curve, which resulted in noticeably improved contrast and correct image modelling. In a profile prepared like this there really isn't a single thing to pick apart or call a fault. After calibration, the S99H can deliver an essentially reference-quality picture.

Upscaling and digital image processing in the LG G5 performs very well. The television handles lower quality content excellently, especially when the "Smooth Gradation" feature is set to a low level. In this mode, it effectively removes undesirable artifacts and issues with visible tonal transitions. It may also slightly smooth out some desirable details, like the subtle texture of clothing or skin, but importantly – it does not remove film grain, so it's hard to talk about a serious compromise here. This is one of those options that is actually worth turning on.

The G5 also does well with upscaling, which is improving the quality of older materials. The test image with the model looked really solid – slight jaggedness was visible, but that's an effect that can't be completely avoided. On the plus side, there were no overscan issues, which – contrary to appearances – is not obvious, even in 2025.

Upscaling and digital image processing are handled by Samsung's proprietary NQ4 Gen3 processor. It copes very well with scaling lower-resolution content to 4K. The picture is clear without looking artificial or overly sharp. The only fairly specific drawback appears with very old material recorded at 480p or lower. In such cases the TV can slightly crop the edges of the image.

The processor also does a decent job with artefacts visible in low-bitrate material, for example in heavily compressed YouTube videos. The noise reduction function effectively smooths the picture and reduces posterisation, but it works quite aggressively. It can remove not only unwanted artefacts but also some fine detail, and even natural film grain. We, wanting to preserve maximum fidelity to the source material, chose not to use it. However, if someone values a clean, as-smooth-as-possible image more than keeping every detail, it may prove useful.

The motion smoothness on the LG G5 is simply phenomenal. The television is equipped with a panel featuring a 165 Hz refresh rate, and this combined with the instantaneous response time of the OLED matrix delivers incredible results. The image doesn’t judder or blur like on traditional LCD televisions. Like most LG models, the G5 comes with a motion smoother, which can be handy when watching movies – we’re talking about the TruMotion mode, of course. With the “De-Blur” and “De-Judder” sliders, we can adjust the smoothness of older materials according to our own preferences, whether we want to maintain the characteristic film jitter or lean towards a more fluid, television-like effect.

Another major advantage of organic panels is very good motion handling. Thanks to the pixels' near-instant response time, the Samsung S99H shows virtually no smearing. Fast-moving objects don't produce visible halos or trailing artefacts, so the TV performs very well for both sport and gaming. One quirk of OLED screens compared with LCD is the way they render low-frame-rate material. With very slow camera movement the picture can appear noticeably more juddery. This can be quite effectively mitigated using frame interpolation. Samsung lets you adjust judder reduction and motion blur reduction separately, so it's easy to find a compromise between a smoother picture and preserving the cinematic feel of the content.

Features for gamers? Perfect. That should be enough for you to know what level we’re dealing with here. The G5 is a TV designed for gamers, so you'll find literally everything you might expect from a gaming screen. There's Game Bar, support for high resolutions with high refresh rates - that is, 4K at 120 Hz, and even more, as the panel has a refresh rate of 165 Hz (which PC gamers will benefit from). The TV supports variable refresh rate (VRR), automatic low latency mode (ALLM), and also properly handles HDR in games thanks to the HGiG feature. All of this adds up to one of the best gaming feature sets available on the market. Well done, LG.

Samsung S99H is also a top TV for gamers. It offers almost every possible and useful feature... well, perhaps except the obvious lack of Dolby Vision for the Xbox console. It’s equipped with four full-fledged HDMI 2.1 ports with the full 48 Gbps bandwidth. That makes it easy to use frame-rate synchronization VRR or automatic low-latency mode (ALLM). This year Samsung also has no issues with proper HGiG support, so HDR setup on a console is quick and free of unnecessary complications. Samsung is also known for interesting extras in its TVs. In the Game Bar menu you’ll find options to add an on-screen crosshair, enlarge the minimap, or change the aspect ratio of the displayed image (PC).

Particularly noteworthy is Samsung’s feature: Game Motion Plus. It’s Samsung’s proprietary motion-smoothing system that uses interpolation to boost smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which, compared with the competition, is an excellent result. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g. GTA 6 😉) that runs on a console at only 30 fps, the S99H can display it much more smoothly than competing models.