LG OLED G4 vs Samsung S90H (WOLED)

LG G4 guarantees an incredibly vibrant HDR effect, placing the television firmly at the top of the rankings. The highest model in the manufacturer's 2024 portfolio, equipped with the second generation of microlens technology (MLA), has achieved a maximum brightness level of 1474 nits in real scenes. The only area where the product of the Korean manufacturer may fall short compared to LCD televisions with Mini LED backlighting is during a full-screen scene featuring a lot of white. If we were to disregard the latter scene, the average result would be even higher. It's also worth mentioning scenes with very fine details, where each one shone at full intensity, which is not as evident in non-OLED televisions. The combination of such brightness and wide coverage of the DCI-P3 color space ensures that HDR materials are more engaging than ever before.

The Samsung S90H in the WOLED variant is still an exceptionally bright TV for its price bracket, although it is slightly dimmer compared with the QD-OLED version. That difference is not as pronounced as in last year’s F series, where gaps sometimes reached 500 nits. Here the parameters of both panels are very similar, with differences in peak brightness of only about 100–150 nits. In small-window measurements the S90H with the WOLED panel easily reaches close to 1,500 nits. That headroom lets it phenomenally convey the dynamics of HDR effects — blooms, light reflections and explosions have the right punch, exactly as intended by the studio creators. As with most OLED displays, when a very bright scene fills the entire screen, panel protection systems kick in and brightness naturally falls to around 700 nits. It’s worth stressing that this is still an excellent result on the market, often noticeably better than many Mini LED screens in the same segment.

Colour gamut coverage

The biggest difference between the two S90H variants lies in colour reproduction and saturation. This stems directly from the different construction of the WOLED panel, which uses an additional white subpixel. As a result, very high-brightness colours don’t achieve quite the same saturation, and the wide-colour volume is slightly more limited than with QD-OLED. That said, in everyday use these differences will be hard for most viewers to notice. Our measured DCI-P3 coverage on the WOLED panel reaches almost 99%, meaning that for the vast majority of real film scenes both variants will present an almost identical image. The real gap only appears in rarer, especially demanding productions that use the ultra-wide BT.2020 gamut. Because of the WOLED panel’s construction, coverage of that standard is roughly 15% lower compared with the S90HAT with a QD-OLED panel, so the brightest, heavily lit HDR colours may appear a touch less vivid.

The best factory mode in terms of colour reproduction was "Filmmaker". This is the one we used during our tests. Let's check how its characteristics looked before the calibration process. Taking a closer look at the white balance first, we can notice a significant dominance of red and green colour. As a result, the image had a warm yellow tint. This is the kind of characteristic we usually observe in "Cinema", "Filmmaker", or similarly named modes. The effect of such a colour balance was clearly visible in both SDR and HDR content, which, after switching from "Standard" mode, was distinctly yellowed. Now let's move on to two graphs that are responsible for brightness characteristics, and consequently, image contrast. The first one (Gamma), representing materials with a standard colour palette, performed decently. For most of the time, the midtones and bright whites were represented very accurately, however, it noticeably lost the darkest details which blended into a black patch. On the other hand, HDR materials, represented by the EOTF curve graph, exhibited a significant drop in contrast due to a strong boost in brightness. There was also an issue with the colours themselves as seen on the "ColorChecker" graph since they were noticeably undersaturated.

In Filmmaker mode, which we strongly recommend switching on straight out of the box, the S90H offers very good factory colour tuning. Colours are natural and faithful to the creators' intent, without the annoying oversaturation seen in more aggressive profiles. However, as is often the case without full calibration, there is unit-to-unit variation. In our test the white balance was a little deficient in the blue component, so the image leaned slightly towards warmer, yellowish tones. This was most noticeable in bright scenes, such as the snowy sequences from Star Wars. Additionally, the gamma curve was slightly low at around 2.2, which caused a small lift in shadow detail. In HDR mode the tuning was a bit better, showing only a slight undersaturation in the red region.

The manufacturer has been implementing extensive support for the calibration process in their LG televisions for many years. Therefore, we used 2- and 20-point grey scale adjustments along with an advanced CMS (Color Management System) and got to work. As you can see, thanks to the procedure carried out, each of the parameters has significantly improved. The use of tools has resulted in extremely beneficial effects, which include: studio colour reproduction, recovery of details in dark areas of the image, appropriate brightness characteristics, and proper colour saturation. Thus, we have maximised our approach to the reference image, or the one that the film director saw on the preview monitor. It is worth noting that the LG G4 televisions are the only ones that allow for even deeper intervention in image quality due to the capability to calibrate with 3D LUT matrices. However, this solution is recommended only for post-production or graphic studios.

After full calibration, you can safely say the S90H in the WOLED version looks almost perfect. In SDR mode colour errors fall to ultra-low levels and Delta E values very rarely exceed 2. That's a phenomenal result, so if perfectly faithful colour reproduction matters to you, it's definitely worth getting it calibrated. The calibrated HDR mode also performs very well, where the white balance was stabilised and previous deviations eliminated. After professional tuning it's really hard to fault anything, because the TV delivers an image with almost exemplary naturalness and three-dimensionality. The slightly lower score in this category compared with the QD-OLED variant is solely due to the saturation limitation in extremely bright scenes, while the tuning potential and colour fidelity are at the highest level.

The tested television did not perform well with content rich in tonal transitions, resulting in a strong posterisation effect. However, there is a partial remedy for this ailment. The manufacturer has equipped the LG G4 with a smoothing system called "Gentle Gradation," which we can apply at three levels: Low, Medium, and High. Each of these options guarantees quite high smoothing effectiveness on bright colours, though low on darker ones. We recommend primarily using the first one due to the fact that the other two interfere with directorial intentions, removing film grain.

When watching lower-quality content, the efficiency of the television during upscaling is extremely important. The image from the tested television is sharp and clear. However, attention should be paid to the jagged edges of fine details and minor issues around characters, such as the creation of a halo effect, which occurs due to the sharpening imposed by the LG G4 even when the slider is set to the lowest value, which is 0. It is worth noting that this is a change in relation to the LG G3, which did not impose such strong image sharpening, even when the appropriate slider was set to position 0.

When it comes to banding reduction itself, Samsung has kept the same solutions known from last year’s models. The dedicated gradient-smoothing function works quite well and can effectively mask unwanted tonal transitions, which can be useful on a WOLED panel that’s somewhat more prone to banding. However, it’s important to remember it acts aggressively. This mechanism, aside from the artefacts themselves, can remove fine film grain and subtly soften detail. Ultimately it’s a trade-off, but if you want perfectly faithful image reproduction, it’s safer to leave this option off.

There’s also no breakthrough in scaling. The S90H uses the same NQ4 Gen3 processor as its predecessor, so upscaling quality was almost identical. The chip sharpens lower-resolution material very well, pulling a satisfying level of detail out of it. However, Samsung still hasn’t solved the old overscan problem. For some older recordings or archival footage the edges of the image can be slightly cropped. It’s a minor drawback, but it’s a shame the manufacturer still hasn’t fixed it.

The maximum refresh rate that we can set on the LG G4 is 144 Hz. Naturally, this is only possible by connecting the LG G4 to a very powerful PC. Otherwise, we will be operating at a maximum refresh rate of 120 Hz, which is recommended if we primarily want to watch sports or content with high motion dynamics. For those who require high fluidity of image, the manufacturer has implemented a multi-level motion smoother called "TrueMotion". It has been divided into two separate sliders that adjust the sharpness of moving images (De-Blur) and judder (De-Judder). Both sliders can be set in the range from 0 to 10, with each increment affecting the degree of smoothing, so everyone can find their sweet spot.

The LG OLED G4 panel features an average response time of 0.78 ms (which directly results from our measurements), allowing for an incredibly clear image, unattainable by LCD televisions, which have response times of even several milliseconds. This is clearly visible in the "UFO Test" images, showing the absence of any trailing blur behind the object. Furthermore, the LG OLED G4 test showed that the television offers the ability to precisely adjust motion smoothing functionality, allowing users to choose the ideal level of image interpolation. We particularly appreciated this during fast-paced action in video games, where the LG G4 performed exceptionally well, minimising any blurriness. Thanks to OLED technology, this model eliminates so-called ghosting, ensuring that the image remains sharp even in the most dynamic sports or movie scenes.

When it comes to motion handling the S90H is simply excellent. This year's panel offers its refresh rate boosted to 165 Hz, although in practice the benefit will mainly be for gamers connecting a powerful PC. For movies, TV series or sports broadcasts such a high refresh rate makes no difference and the picture looks exactly the same as at the standard 120 Hz. Regardless of the source, the OLED panel's lightning-fast response time does the job. Motion is clean, and the ghosting or smearing seen on LCDs simply doesn't occur here.

The LG G4 television supports all features that make up the HDMI 2.1 standard. During testing, each feature activated without any issues, which allows us to consider the television as designed for gaming. Its performance will certainly be appreciated by both console users and those connecting the LG G4 to a computer. It’s also worth mentioning the proper implementation of the HGIG (HDR Gaming Interest Group) mode, which ensures that games mastered to brightness levels beyond the maximum luminance of the LG G4 will correctly map tones, keeping the game image true to the original.

A nice touch is the presence of a special GameBar that we can bring up at any moment to check game parameters, but most importantly, to change them quickly. More importantly, turning on VRR technology does not degrade contrast, which is often a problem in televisions with local dimming or Mini LED backlighting. Of course, this is thanks to the OLED panel itself, characterised by pixel self-emissiveness. As a journalistic note, we will only mention a slight grey flicker, which, however, is somewhat normal when VRR is enabled.

In summary, the LG G4, like practically all OLED televisions, is an ideal product for all kinds of gaming and online competitions. With full HDMI 2.1 ports with a complete bandwidth of 48 Gbit, features such as VRR, ALLM, G-Sync, FreeSync, or HDR Dolby Vision gameplay will bring a lot of joy.

Gamers should feel right at home with the S90H, because Samsung has left few reasons to complain in this area. The TV has four HDMI 2.1 ports, each supporting VRR, ALLM and high refresh rates. There's also the Game Bar, a handy menu that lets you quickly check key parameters and change settings without leaving the game. Importantly, Samsung has also improved HGiG. In last year's models it could cause issues when used with a console, but on the S90H it now works as it should. What really stands out against the competition is Game Motion Plus. It's a specialised motion-smoothing mode for games that works best with titles running at 30 or 60 frames per second. Motion becomes noticeably smoother and latency remains at a reasonable level. In our measurements it was under 50 ms, so gaming is still comfortable. That's important, because on many TVs enabling a similar smoothing feature causes such a big increase in input lag that controls become noticeably sluggish. Samsung has managed to find a good compromise here. There's still no Dolby Vision Gaming, but in practice Game Motion Plus may prove to be the more useful feature.