LG OLED C5 vs SAMSUNG S90F (WOLED)

LG C5 has finally done what we've been waiting for years in the C series – it exceeds 1000 nits of brightness! This is a significant change compared to previous models in the series and very important – because most HDR content on streaming platforms is created around such luminance today. The image finally has the right "glow," and details in the highlights look as they should even without the use of dynamic metadata. However, there are scenes where the C5, like most OLED TVs, has certain issues. Especially when the screen has to light up entirely. In our test sequences, like the bright scene from the movie The Meg, brightness noticeably drops. Don't get us wrong, this result is not bad; it’s more of a reminder that OLED technology still has its limitations. Year by year, they are getting smaller, but they still exist.

Now, what about the colours? They are very good. Although the C5 doesn't match OLEDs with QD-OLED or Tandem RGB panels, its coverage of the DCI-P3 gamut at 97% and 73% of BT.2020 will satisfy even the more demanding viewers. The colours are saturated, natural, and very consistent in HDR materials.

Does the S90F handle not only blacks but also bright parts of the image? Definitely. The stories about OLEDs as "dark screens" can slowly be regarded as myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value more than enough to enjoy impressive and dynamic HDR images – both in movies and series. Most of the scenes we tested look stunning, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test card from the movie The Meg (photo 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be said that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

LG C5, like other TVs we tested, was checked in the best possible factory mode – which remains the Filmmaker Mode. And here we have good news: in SDR materials, LG has once again done a solid job. The white balance and colour reproduction right out of the box are at a very high level. Most errors – both in balance and in the Colour Checker test – did not exceed a ΔE value of 3, which is the threshold above which differences become visible to the naked eye. Such factory settings are what we'd like to see in many more TVs!

However, the situation is different for HDR content, which is what the C series was truly designed for. Here, the C5 performs weaker. An excessive amount of blue in the white balance causes the image to appear distinctly cooler – which affects things like unnaturally pale skin tones or somewhat shifted tonality of the entire scene. Fortunately, LG provides very precise calibration tools, and we – as always – made use of them.

Samsung S90F, like most modern televisions, offers many picture modes, but – following our testing tradition – we checked it out in the best one, which is the Filmmaker mode. Thanks to this, the image looks much more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially dimmed – simply closer to what one should see. Of course, “more accurate” doesn’t mean “perfect”. Unfortunately, our S90F had significant issues with white balance, particularly in the blue color range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more “filmic” – because it’s warmer – but let’s not kid ourselves, George Lucas didn’t film Star Wars in sepia 😉 (you’ll find a comparison with the scene below as always).

Additionally, in HDR materials, there was an issue with brightness management. The EOTF curve showed a clear “spike” in brightness – the television brightened the image more than it should have, causing some effects to look too intense and deviating from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you’ll read about its effects later in the review.

We must honestly admit – in the case of the LG C5, it took very little to achieve an almost perfect image. After carrying out calibration, we managed to achieve compliance with reference screens at a level that impresses even compared to significantly more expensive models. The image after our adjustments looks exactly as filmmakers and series creators would want – with no colour distortion, natural depth, and subtle plasticity. LG has done a great job this year regarding factory settings and calibration potential. Hats off!

After calibration, we managed to eliminate practically all the previously mentioned errors. Older movies in SDR quality finally look like they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics is back in place (no thanks needed, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Admittedly, the most demanding users may detect minimal deviations in brightness, but honestly – most viewers won't even notice that. And it's no surprise because the vast majority of errors fall below the ΔE 3 value, which is below the threshold of visibility. After calibration, the S90F (WOLED) becomes a truly excellent display – one on which you can enjoy nearly perfect image quality.

LG C5 handles lower quality materials exceptionally well. One of the main issues that older WOLEDs faced was posterisation – unwanted “steps” in colour transitions. The C5 utilises a system function that smooths these transitions, and it works surprisingly effectively. The banding effect is nearly completely eliminated, and the image gains consistency. Compared to last year's model, we feel that this function operates slightly weaker – but the good news is that it doesn't compromise the image structure. Film grain, textures, and details remain on the screen – nothing is forcefully smoothed out.

The C5 also excels at enhancing the quality of older recordings. Thanks to the α9 Gen6 (8th gen) processor, "scaling to 4K" is impressively solid. The image is clear, details are sharp, and the only minor drawback might be a slightly noticeable aliasing on some edges. However, there is no problem with overscan here – the image is not artificially cropped or shifted, which is a significant plus and still not a given.

Digital Image Processing in S90F:

Fortunately, Samsung, like in most of its models, manages to effectively tackle the unwanted posterisation effect in the S90F. The function responsible for this element is noise reduction, which does a pretty good job of smoothing tonal transitions and eliminating unnatural colour blending – of course, within its capabilities. Unfortunately, it works quite aggressively, so using it comes with trade-offs. In addition to improving gradation, it can also remove film grain or slightly soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you care about preserving the original texture of the material.

Image Scaling in S90F:

In this year's model, Samsung has implemented its proprietary AI processor – NQ4 Gen3, which really handles upscaling quite well. In our test scenes, the TV effectively "pulled up" lower quality towards artificial 4K – the image was more enjoyable to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing façade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival material – e.g. a VHS tape of your parents' wedding – you have to reckon with the fact that the lower part of the image may get cut off. The function to adapt the image to resolution simply does not work as it should here.

The LG C5 is equipped with a 144 Hz display, and this, combined with virtually zero response time of the OLED pixels, makes it one of the best screens for watching dynamic content. It doesn’t matter whether it’s sports, fast-paced games, or just action – the image is razor sharp.

And what about movies at 24 frames? LG has thought of that too. The built-in "TruMotion" smoother allows you to adjust the picture to your own preferences. The “de-judder” slider increases fluidity in films, while “de-blur” subtly reduces motion blur – although to be honest, it’s practically invisible here.

S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is smooth, clear, and there’s no room for ghosting or blurring, which can sometimes plague cheaper LCDs.

The TV also comes equipped with motion smoothness settings that allow you to customise everything to your liking. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to the point of looking a bit soap opera-like), or more cinematic, with the classic “jumpiness” of 24 frames. The choice is yours, Samsung imposes nothing.

LG C5 is a TV designed with gamers in mind – and there's not a hint of exaggeration in that. It's hard to find anything to criticise here. We have a refresh rate of 144 Hz, full support for VRR, ALLM, and as many as four HDMI 2.1 ports with full bandwidth of 48 Gb/s. For those who have an Xbox, PS5, Nintendo, and a gaming PC in one room – no limitations, everything can be connected without any hassle.

Configuring HDR for gaming is also straightforward. The TV correctly supports the HGiG mode, which allows you to achieve an image that aligns with the creators' intentions. For those interested, there is also Dolby Vision in the Gaming version, although we still recommend HGiG as the most predictable and "clean" variant of HDR in games.

It also includes the Game Bar, which is a "command centre" for the gamer. Everything important, from VRR settings, picture modes, to frame rate information – is at our fingertips. The interface is simple and clear. It may look like something out of a space simulator, but it serves its purpose and just works; exactly as it should.

C5 is truly a complete package for any gamer.

When it comes to gaming features – the S90F has absolutely nothing to complain about. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find Game Bar – a practical tool that allows you to quickly preview picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus deserves special mention – Samsung's proprietary motion smoother that actually works sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It's also worth mentioning the HGiG feature, which – and this may be a slight surprise – works correctly. We bring this up because Samsung clearly messed something up in one of the recent updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes almost impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for new software versions and information from the manufacturer.