LG OLED C5 vs Hisense U7Q

LG C5 has finally done what we've been waiting for years in the C series – it exceeds 1000 nits of brightness! This is a significant change compared to previous models in the series and very important – because most HDR content on streaming platforms is created around such luminance today. The image finally has the right "glow," and details in the highlights look as they should even without the use of dynamic metadata. However, there are scenes where the C5, like most OLED TVs, has certain issues. Especially when the screen has to light up entirely. In our test sequences, like the bright scene from the movie The Meg, brightness noticeably drops. Don't get us wrong, this result is not bad; it’s more of a reminder that OLED technology still has its limitations. Year by year, they are getting smaller, but they still exist.

Now, what about the colours? They are very good. Although the C5 doesn't match OLEDs with QD-OLED or Tandem RGB panels, its coverage of the DCI-P3 gamut at 97% and 73% of BT.2020 will satisfy even the more demanding viewers. The colours are saturated, natural, and very consistent in HDR materials.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

LG C5, like other TVs we tested, was checked in the best possible factory mode – which remains the Filmmaker Mode. And here we have good news: in SDR materials, LG has once again done a solid job. The white balance and colour reproduction right out of the box are at a very high level. Most errors – both in balance and in the Colour Checker test – did not exceed a ΔE value of 3, which is the threshold above which differences become visible to the naked eye. Such factory settings are what we'd like to see in many more TVs!

However, the situation is different for HDR content, which is what the C series was truly designed for. Here, the C5 performs weaker. An excessive amount of blue in the white balance causes the image to appear distinctly cooler – which affects things like unnaturally pale skin tones or somewhat shifted tonality of the entire scene. Fortunately, LG provides very precise calibration tools, and we – as always – made use of them.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

We must honestly admit – in the case of the LG C5, it took very little to achieve an almost perfect image. After carrying out calibration, we managed to achieve compliance with reference screens at a level that impresses even compared to significantly more expensive models. The image after our adjustments looks exactly as filmmakers and series creators would want – with no colour distortion, natural depth, and subtle plasticity. LG has done a great job this year regarding factory settings and calibration potential. Hats off!

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

LG C5 handles lower quality materials exceptionally well. One of the main issues that older WOLEDs faced was posterisation – unwanted “steps” in colour transitions. The C5 utilises a system function that smooths these transitions, and it works surprisingly effectively. The banding effect is nearly completely eliminated, and the image gains consistency. Compared to last year's model, we feel that this function operates slightly weaker – but the good news is that it doesn't compromise the image structure. Film grain, textures, and details remain on the screen – nothing is forcefully smoothed out.

The C5 also excels at enhancing the quality of older recordings. Thanks to the α9 Gen6 (8th gen) processor, "scaling to 4K" is impressively solid. The image is clear, details are sharp, and the only minor drawback might be a slightly noticeable aliasing on some edges. However, there is no problem with overscan here – the image is not artificially cropped or shifted, which is a significant plus and still not a given.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

The LG C5 is equipped with a 144 Hz display, and this, combined with virtually zero response time of the OLED pixels, makes it one of the best screens for watching dynamic content. It doesn’t matter whether it’s sports, fast-paced games, or just action – the image is razor sharp.

And what about movies at 24 frames? LG has thought of that too. The built-in "TruMotion" smoother allows you to adjust the picture to your own preferences. The “de-judder” slider increases fluidity in films, while “de-blur” subtly reduces motion blur – although to be honest, it’s practically invisible here.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

LG C5 is a TV designed with gamers in mind – and there's not a hint of exaggeration in that. It's hard to find anything to criticise here. We have a refresh rate of 144 Hz, full support for VRR, ALLM, and as many as four HDMI 2.1 ports with full bandwidth of 48 Gb/s. For those who have an Xbox, PS5, Nintendo, and a gaming PC in one room – no limitations, everything can be connected without any hassle.

Configuring HDR for gaming is also straightforward. The TV correctly supports the HGiG mode, which allows you to achieve an image that aligns with the creators' intentions. For those interested, there is also Dolby Vision in the Gaming version, although we still recommend HGiG as the most predictable and "clean" variant of HDR in games.

It also includes the Game Bar, which is a "command centre" for the gamer. Everything important, from VRR settings, picture modes, to frame rate information – is at our fingertips. The interface is simple and clear. It may look like something out of a space simulator, but it serves its purpose and just works; exactly as it should.

C5 is truly a complete package for any gamer.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.