LG OLED C5 vs Hisense U7Q PRO

LG C5 has finally done what we've been waiting for years in the C series – it exceeds 1000 nits of brightness! This is a significant change compared to previous models in the series and very important – because most HDR content on streaming platforms is created around such luminance today. The image finally has the right "glow," and details in the highlights look as they should even without the use of dynamic metadata. However, there are scenes where the C5, like most OLED TVs, has certain issues. Especially when the screen has to light up entirely. In our test sequences, like the bright scene from the movie The Meg, brightness noticeably drops. Don't get us wrong, this result is not bad; it’s more of a reminder that OLED technology still has its limitations. Year by year, they are getting smaller, but they still exist.

Now, what about the colours? They are very good. Although the C5 doesn't match OLEDs with QD-OLED or Tandem RGB panels, its coverage of the DCI-P3 gamut at 97% and 73% of BT.2020 will satisfy even the more demanding viewers. The colours are saturated, natural, and very consistent in HDR materials.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

LG C5, like other TVs we tested, was checked in the best possible factory mode – which remains the Filmmaker Mode. And here we have good news: in SDR materials, LG has once again done a solid job. The white balance and colour reproduction right out of the box are at a very high level. Most errors – both in balance and in the Colour Checker test – did not exceed a ΔE value of 3, which is the threshold above which differences become visible to the naked eye. Such factory settings are what we'd like to see in many more TVs!

However, the situation is different for HDR content, which is what the C series was truly designed for. Here, the C5 performs weaker. An excessive amount of blue in the white balance causes the image to appear distinctly cooler – which affects things like unnaturally pale skin tones or somewhat shifted tonality of the entire scene. Fortunately, LG provides very precise calibration tools, and we – as always – made use of them.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

We must honestly admit – in the case of the LG C5, it took very little to achieve an almost perfect image. After carrying out calibration, we managed to achieve compliance with reference screens at a level that impresses even compared to significantly more expensive models. The image after our adjustments looks exactly as filmmakers and series creators would want – with no colour distortion, natural depth, and subtle plasticity. LG has done a great job this year regarding factory settings and calibration potential. Hats off!

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

LG C5 handles lower quality materials exceptionally well. One of the main issues that older WOLEDs faced was posterisation – unwanted “steps” in colour transitions. The C5 utilises a system function that smooths these transitions, and it works surprisingly effectively. The banding effect is nearly completely eliminated, and the image gains consistency. Compared to last year's model, we feel that this function operates slightly weaker – but the good news is that it doesn't compromise the image structure. Film grain, textures, and details remain on the screen – nothing is forcefully smoothed out.

The C5 also excels at enhancing the quality of older recordings. Thanks to the α9 Gen6 (8th gen) processor, "scaling to 4K" is impressively solid. The image is clear, details are sharp, and the only minor drawback might be a slightly noticeable aliasing on some edges. However, there is no problem with overscan here – the image is not artificially cropped or shifted, which is a significant plus and still not a given.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

The LG C5 is equipped with a 144 Hz display, and this, combined with virtually zero response time of the OLED pixels, makes it one of the best screens for watching dynamic content. It doesn’t matter whether it’s sports, fast-paced games, or just action – the image is razor sharp.

And what about movies at 24 frames? LG has thought of that too. The built-in "TruMotion" smoother allows you to adjust the picture to your own preferences. The “de-judder” slider increases fluidity in films, while “de-blur” subtly reduces motion blur – although to be honest, it’s practically invisible here.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

LG C5 is a TV designed with gamers in mind – and there's not a hint of exaggeration in that. It's hard to find anything to criticise here. We have a refresh rate of 144 Hz, full support for VRR, ALLM, and as many as four HDMI 2.1 ports with full bandwidth of 48 Gb/s. For those who have an Xbox, PS5, Nintendo, and a gaming PC in one room – no limitations, everything can be connected without any hassle.

Configuring HDR for gaming is also straightforward. The TV correctly supports the HGiG mode, which allows you to achieve an image that aligns with the creators' intentions. For those interested, there is also Dolby Vision in the Gaming version, although we still recommend HGiG as the most predictable and "clean" variant of HDR in games.

It also includes the Game Bar, which is a "command centre" for the gamer. Everything important, from VRR settings, picture modes, to frame rate information – is at our fingertips. The interface is simple and clear. It may look like something out of a space simulator, but it serves its purpose and just works; exactly as it should.

C5 is truly a complete package for any gamer.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.