LG OLED C4 vs Hisense U7Q

The results of HDR materials are definitely among the better ones. Practically every film significantly exceeds the 700 nits barrier, which allows for a very realistic image. Of course, none of them surpasses the magical thousand, however, the combination of such results along with unlimited contrast and black effectively boosts the visual outcome. The last of the scenes, featuring a fullscreen sun burst, is indeed less bright than the others, although it still represents a respectable level. It's also worth mentioning the excellent coverage of the DCI-P3 colour palette, which will enable the achievement of exceptionally vivid colours.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

The best factory mode implemented in the tested television was "Filmmaker". That was the one we used during all tests. This mode, in terms of colour reproduction, turned out to be quite decent, although other flaws effectively detracted from the enjoyment of the viewing experience. Starting with the most basic one, which is white balance, it was easy to notice that this was marked by a dominance of red, which completely altered the characteristics of the picture. We could see a strong yellowing of the whites and a shift of all colours to warmer tones. The gamma, which is a graph as equally important, if not more so, was quite severely reduced, resulting in a significant drop in contrast, except for the start of the graph, where the television insidiously lost details. That’s all regarding SDR materials. Looking closely at films with a wide dynamic range, we can observe exactly the same phenomenon of white balance yellowing as in films with a standard colour palette. The EOTF curve, which replaces the gamma chart for us, is practically perfect and cannot be faulted.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

As we mentioned earlier, LG televisions are equipped with advanced tools for carrying out the calibration process. We used them to model the picture in line with what the director envisioned. And without modesty, we must admit that we achieved this phenomenally. Both SDR and HDR materials present a level that clearly indicates this is how a film should look. It's worth taking a look at the colour errors on the "ColorChecker" palette, where practically none of them exceed "1", except for two samples.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

Once again, we will take a look at the feature responsible for gentle gradation, but we will also address the one that aims to enhance the quality of lower-quality materials. The default smoothing of tonal transitions, as we could see, was not the worst, but it can be improved further. The function has a slider that allows us to adjust its intensity. We recommend using the former, as it produces very good results and does not blur important details.

Image scaling on LG C4 is quite good, however, it cannot be said to be without flaws. The image is slightly sharper by default, although not in a very noticeable way. While jagged edges of trees can be seen, it is not a major issue when compared to other manufacturers.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

The maximum refresh rate we can set on the LG G4 is 144 Hz. Naturally, this is only possible when connecting the TV to a very powerful PC. Otherwise, we will operate at a maximum refresh rate of 120 Hz, which is recommended if we primarily want to watch sports or content with a lot of motion dynamics. For those who require high fluidity of the image, the manufacturer has implemented a multi-level motion smoother called "TrueMotion". It has been divided into two separate sliders that adjust the sharpness of moving images (De-Blur) and judder (De-Judder). Both sliders can be set in the range of 0 to 10, with each degree affecting the level of smoothing, allowing everyone to find their sweet spot.

The panel of the LG OLED C4 features an average response time of less than 1 ms (which directly results from our measurements), enabling the achievement of an extremely clear image, unattainable for LCD TVs, which can have response times of up to several milliseconds. This is clearly evident in the images from the "UFO Test," which show no trailing blur behind the object.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

We can now say that LG C4, like practically every OLED television from the manufacturer, is exceptionally good in terms of cooperation with consoles and PCs. Thanks to the implementation of four full-bandwidth HDMI 2.1 ports at 48 Gbps, the manufacturer has embedded all the features that enhance gaming comfort, including simultaneous support for FreeSync and G-Sync technologies. With such a tandem, players with graphics cards from AMD or nVidia can safely choose C4. However, what should please gamers demanding the highest possible quality the most is the simultaneous implementation of HDR Dolby Vision and HGIG mode. The former is particularly important as it operates with extremely low input lag in all settings.

A standard feature in televisions from the Korean manufacturer is also the implementation of GameBar, allowing for quick adjustments of settings "on the fly," without the need to exit the game. It also allows for image adjustments for people with visual impairments, which is an incredibly nice touch. Another important piece of information is that when VRR technology is enabled, we won’t experience a drop in contrast. This is, of course, due to the design of the panel and the absence of conventional backlighting. It is, however, normal for shades of grey to flicker slightly, although this is a characteristic feature of this function regardless of the manufacturer and television.

In summary: LG C4, just like all the manufacturer's OLEDs equipped with high-refresh-rate panels and HDMI 2.1 connections, creates a harmonious whole with consoles. In practice, it is a complete television, and if we expect the highest possible efficiency in gaming, C4 will be an ideal choice.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.