LG OLED C4 vs Hisense U7Q PRO

The results of HDR materials are definitely among the better ones. Practically every film significantly exceeds the 700 nits barrier, which allows for a very realistic image. Of course, none of them surpasses the magical thousand, however, the combination of such results along with unlimited contrast and black effectively boosts the visual outcome. The last of the scenes, featuring a fullscreen sun burst, is indeed less bright than the others, although it still represents a respectable level. It's also worth mentioning the excellent coverage of the DCI-P3 colour palette, which will enable the achievement of exceptionally vivid colours.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

The best factory mode implemented in the tested television was "Filmmaker". That was the one we used during all tests. This mode, in terms of colour reproduction, turned out to be quite decent, although other flaws effectively detracted from the enjoyment of the viewing experience. Starting with the most basic one, which is white balance, it was easy to notice that this was marked by a dominance of red, which completely altered the characteristics of the picture. We could see a strong yellowing of the whites and a shift of all colours to warmer tones. The gamma, which is a graph as equally important, if not more so, was quite severely reduced, resulting in a significant drop in contrast, except for the start of the graph, where the television insidiously lost details. That’s all regarding SDR materials. Looking closely at films with a wide dynamic range, we can observe exactly the same phenomenon of white balance yellowing as in films with a standard colour palette. The EOTF curve, which replaces the gamma chart for us, is practically perfect and cannot be faulted.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

As we mentioned earlier, LG televisions are equipped with advanced tools for carrying out the calibration process. We used them to model the picture in line with what the director envisioned. And without modesty, we must admit that we achieved this phenomenally. Both SDR and HDR materials present a level that clearly indicates this is how a film should look. It's worth taking a look at the colour errors on the "ColorChecker" palette, where practically none of them exceed "1", except for two samples.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

Once again, we will take a look at the feature responsible for gentle gradation, but we will also address the one that aims to enhance the quality of lower-quality materials. The default smoothing of tonal transitions, as we could see, was not the worst, but it can be improved further. The function has a slider that allows us to adjust its intensity. We recommend using the former, as it produces very good results and does not blur important details.

Image scaling on LG C4 is quite good, however, it cannot be said to be without flaws. The image is slightly sharper by default, although not in a very noticeable way. While jagged edges of trees can be seen, it is not a major issue when compared to other manufacturers.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

The maximum refresh rate we can set on the LG G4 is 144 Hz. Naturally, this is only possible when connecting the TV to a very powerful PC. Otherwise, we will operate at a maximum refresh rate of 120 Hz, which is recommended if we primarily want to watch sports or content with a lot of motion dynamics. For those who require high fluidity of the image, the manufacturer has implemented a multi-level motion smoother called "TrueMotion". It has been divided into two separate sliders that adjust the sharpness of moving images (De-Blur) and judder (De-Judder). Both sliders can be set in the range of 0 to 10, with each degree affecting the level of smoothing, allowing everyone to find their sweet spot.

The panel of the LG OLED C4 features an average response time of less than 1 ms (which directly results from our measurements), enabling the achievement of an extremely clear image, unattainable for LCD TVs, which can have response times of up to several milliseconds. This is clearly evident in the images from the "UFO Test," which show no trailing blur behind the object.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

We can now say that LG C4, like practically every OLED television from the manufacturer, is exceptionally good in terms of cooperation with consoles and PCs. Thanks to the implementation of four full-bandwidth HDMI 2.1 ports at 48 Gbps, the manufacturer has embedded all the features that enhance gaming comfort, including simultaneous support for FreeSync and G-Sync technologies. With such a tandem, players with graphics cards from AMD or nVidia can safely choose C4. However, what should please gamers demanding the highest possible quality the most is the simultaneous implementation of HDR Dolby Vision and HGIG mode. The former is particularly important as it operates with extremely low input lag in all settings.

A standard feature in televisions from the Korean manufacturer is also the implementation of GameBar, allowing for quick adjustments of settings "on the fly," without the need to exit the game. It also allows for image adjustments for people with visual impairments, which is an incredibly nice touch. Another important piece of information is that when VRR technology is enabled, we won’t experience a drop in contrast. This is, of course, due to the design of the panel and the absence of conventional backlighting. It is, however, normal for shades of grey to flicker slightly, although this is a characteristic feature of this function regardless of the manufacturer and television.

In summary: LG C4, just like all the manufacturer's OLEDs equipped with high-refresh-rate panels and HDMI 2.1 connections, creates a harmonious whole with consoles. In practice, it is a complete television, and if we expect the highest possible efficiency in gaming, C4 will be an ideal choice.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.