LG 55 B4 vs Haier M90E

The brightness results in HDR materials LG B4 are very good. It is true that none of them exceed 1000 nits, although the luminance stability is excellent and looks practically the same in every scenario. The only moment where the tested television performs worse is the last scene, although this should not come as a surprise. Large frames filled with a lot of white have always been, and will likely continue to be, somewhat of a weakness for OLED televisions. However, the combination of perfect contrast, black levels, and brightness in the LG B4 allows for a full spectrum of the HDR effect. Additionally, the incredibly high coverage of the DCI-P3 colour gamut, which reached 99%, deserves recognition. As a result, colours look incredibly vibrant and stunning.

Haier M90E is a television that doesn’t lack brightness. In most film scenes, peak luminance exceeds 1000 nits, which gives the image a distinct "punch" and high dynamics. This performs really well with typical bright HDR material. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for example, when displaying individual stars on a black sky – the high brightness highlights the shortcomings of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these drawbacks, the overall presentation of the image can be pleasing, thanks in large part to the colour reproduction. The manufacturer has applied a PFS phosphor coating, which allows for wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

The best factory mode prepared by the manufacturer is "Filmmaker," and we used it throughout the entire testing procedure. We must admit that the unit we received straight out of the box had quite decent colour reproduction. The biggest issue in both SDR and HDR content turned out to be white balance. In the former, there was a strong dominance of red, resulting in a noticeable yellow tint in the displayed image, particularly evident on skin tones and whites. In high-quality materials, this colour was also pronounced, but due to a lack of blue, there were also signs of green visible. Besides these shortcomings, we also encountered issues with greyscale and the colours themselves.

For the measurements, we chose the Film mode, which is supposed to provide an image closest to the intentions of the creators. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – differ little from the Dynamic mode. In both SDR and HDR materials, the image is noticeably tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical, aggressive "store" settings. This results in unnatural skin tone reproduction and makes the image tiring to the eyes during longer viewing sessions. The way brightness is managed also negatively impacts colour fidelity. The TV struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image become overexposed. These deviations in the brightness curve, combined with the cool white balance, lead to very large colour reproduction errors (DeltaE) in the factory settings.

LG B4 has been providing very advanced calibration tools in its TVs for years. We can even say that as the only manufacturer on the market, it allows for such deep intervention in image adjustment. Thanks to these, we were able to calibrate the device so well. The evidence of this is the extremely low deltaE errors, which can be said to stand at a reference level. Both SDR and HDR materials now look exactly as the film director intended. It is no coincidence that TVs of this brand are most often used as preview screens for various graphic or post-production studios.

Haier M90E clearly improves after undergoing professional calibration, especially for SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue glow. We also adjusted, albeit to a lesser extent, the gamma curve, which allowed us to recover some details in the shadows that were too heavily dimmed in the factory settings. The final effect in SDR is a significantly more natural and pleasing image. In HDR mode, the success is only partial. While we managed to improve the white balance here too, color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of high errors is not the calibration itself, but the specificity of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

In this paragraph, we will take another look at the tonal transition smoothing feature, but we will also check how the TV handles lower quality material. As we have managed to check, the setting responsible for smooth gradation works quite effectively, although it has its weaker moments. While the feature works well with SDR content, it becomes less useful with HDR content. Even at the lowest of options, it blurs essential details, so we advise against using it.

The image scaling on LG B4 is rated fairly moderately positively. Although there is no edge splitting, the image itself is naturally "soft". We can change this by adjusting the sharpness slider.

The evaluation of the image processor must be divided into two distinct aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, which is the process of scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, making the final image relatively sharp, clear, and readable. In this respect, it’s hard to have major complaints about the device.

The situation is completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with a lower bitrate. Here, the processor struggles with smoothing tonal transitions and masking the imperfections of the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can certainly deter viewers from watching lower quality content on this screen.

The maximum refresh rate we can set on the LG B4 is 120 Hz. This is the absolute minimum for those who require high image smoothness. The manufacturer has implemented a multi-level motion smoother called "TruMotion". It has been divided into two separate sliders that adjust the sharpness of moving images (De-Blur) and stuttering (De-Judder). Both sliders can be set in the range from 0 to 10, with each level affecting the degree of smoothness, so everyone can find their sweet spot.

The LG OLED B4 panel features an average response time of 0.1 ms (which directly results from our measurements), allowing for an incredibly clear image, unattainable for LCD TVs, which have response times of even several milliseconds. This can be clearly seen in images from the "UFO Test", showing no trace of blur trailing behind the object.

Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, users will find a three-level adjustment scale: low, medium, and high. This allows for adjusting the level of intervention in the image to personal preferences – from gentle smoothing of 24p films to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

The LG B4 television is equipped with four full-fledged HDMI 2.1 ports with a full bandwidth of 48Gbps. All functions corresponding to this standard activated without any issues, and throughout the entire testing procedure, they caused no problems. The combination of such extensive functionality and low input lags leads us to say that the tested television is truly designed for gaming. This is not surprising, considering that the manufacturer has always placed great emphasis on this. Therefore, we can enjoy both a properly implemented HGIG mode and gameplay in Dolby Vision with low latency. Such a tandem will surely attract the attention of all passionate gamers for whom quality is the most important.

A standard feature in televisions from the Korean manufacturer is also the implementation of GameBar, allowing for quick adjustments of settings "on the fly," without the need to exit the game. It also enables image adjustments for individuals with visual impairments, which is an extremely nice touch. Another important piece of information is that when the VRR technology is turned on, we will not experience a drop in contrast. This is, of course, due to the construction of the panel and the lack of conventional backlighting. However, it is normal for shades of grey to flicker slightly, although this is a characteristic feature of this function regardless of the manufacturer and the television.

In summary: The LG B4, like all OLEDs from the manufacturer equipped with 120Hz panels and HDMI 2.1 ports, creates a harmonious whole with the console. In practice, it is a complete television, and if we expect the highest possible efficiency in gaming, the B4 will be the ideal choice.

From a hardware perspective, the Haier M90E is a solid offering. The television is equipped with two full-bandwidth HDMI 2.1 ports, which ensure support for key technologies: VRR (variable refresh rate) and ALLM (auto low latency mode). Another plus is the correct implementation of Dolby Vision for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the television ignores source settings and processes the image in its own way. We also noted deficiencies in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Cooperation with Xbox consoles has also proven problematic with atypical parameters – the device struggles to properly display 1440p resolution at 120 Hz refresh rate. Despite the aforementioned software shortcomings, the Haier M90E remains a very attractive screen for gamers. The final reception is saved by a solid hardware foundation. Native refresh rate of 144 Hz and the presence of full-featured HDMI 2.1 ports are advantages that are crucial in everyday use. If we are looking for a television that provides high fluency and supports 4K signal, this model will do its job.