IFFALCON U85X vs Samsung S90H (WOLED)

iFFALCON U85 handles HDR in a rather dual manner – on one hand, it can surprise with a solid peak brightness of around 650 nits, which places it significantly above average in this price segment. This is particularly evident in bright, full-screen scenes. Examples from movies like Life of Pi or the final test sequences from The Meg prove that the television can maintain the power and essence of the HDR effect when the entire panel needs to “ignite,” providing truly satisfying experiences. However, problems arise in high-contrast scenes, where smaller, bright details appear on the screen; the dimming algorithms prioritise black depth so much that they can crush the brightness of small bright points down to just 100 nits, drastically lowering the image dynamics and depriving us of the real “bite” we expect from HDR standards. However, the question of colours remains a sweetener, as thanks to the use of the PFS phosphor filter (marketed as QLED by the manufacturer), they look very good, achieving nearly 94% coverage of the DCI-P3 colour gamut, which allows for a rich and vivid image in most content.

The Samsung S90H in the WOLED variant is still an exceptionally bright TV for its price bracket, although it is slightly dimmer compared with the QD-OLED version. That difference is not as pronounced as in last year’s F series, where gaps sometimes reached 500 nits. Here the parameters of both panels are very similar, with differences in peak brightness of only about 100–150 nits. In small-window measurements the S90H with the WOLED panel easily reaches close to 1,500 nits. That headroom lets it phenomenally convey the dynamics of HDR effects — blooms, light reflections and explosions have the right punch, exactly as intended by the studio creators. As with most OLED displays, when a very bright scene fills the entire screen, panel protection systems kick in and brightness naturally falls to around 700 nits. It’s worth stressing that this is still an excellent result on the market, often noticeably better than many Mini LED screens in the same segment.

Colour gamut coverage

The biggest difference between the two S90H variants lies in colour reproduction and saturation. This stems directly from the different construction of the WOLED panel, which uses an additional white subpixel. As a result, very high-brightness colours don’t achieve quite the same saturation, and the wide-colour volume is slightly more limited than with QD-OLED. That said, in everyday use these differences will be hard for most viewers to notice. Our measured DCI-P3 coverage on the WOLED panel reaches almost 99%, meaning that for the vast majority of real film scenes both variants will present an almost identical image. The real gap only appears in rarer, especially demanding productions that use the ultra-wide BT.2020 gamut. Because of the WOLED panel’s construction, coverage of that standard is roughly 15% lower compared with the S90HAT with a QD-OLED panel, so the brightest, heavily lit HDR colours may appear a touch less vivid.

We tested the factory colours in the iFFALCON U85X model in “Film” mode, which is definitely the most accurate among all available settings, although it is still far from perfect. The main issue that catches the eye in both SDR and HDR content is the improper white balance – an excess of blue and red contributes to a slight purple tint in the image, detracting from the naturalness of the film scenes. An even greater challenge is how the television manages its brightness. Analysing the gamma chart for SDR signal, we noticed significant instability: instead of adhering to the standard value of 2.4, the device oscillates around 2.2, then suddenly makes an unnatural jump to around 3.0. In practice, this leads to confusing effects – large, bright surfaces on the screen appear too dark, while smaller elements are unnecessarily brightened. A similar characteristic can be found in the EOTF curve, which makes the image unpredictable and loses its cinematic authenticity.

In Filmmaker mode, which we strongly recommend switching on straight out of the box, the S90H offers very good factory colour tuning. Colours are natural and faithful to the creators' intent, without the annoying oversaturation seen in more aggressive profiles. However, as is often the case without full calibration, there is unit-to-unit variation. In our test the white balance was a little deficient in the blue component, so the image leaned slightly towards warmer, yellowish tones. This was most noticeable in bright scenes, such as the snowy sequences from Star Wars. Additionally, the gamma curve was slightly low at around 2.2, which caused a small lift in shadow detail. In HDR mode the tuning was a bit better, showing only a slight undersaturation in the red region.

After professional calibration of the movie mode, we must admit that the effect is more than satisfactory – the iFFALCON U85X undergoes a true transformation here. Colour errors in SDR content have dropped to a level below 2, making them practically undetectable to the human eye. We managed to set the white balance almost perfectly, and brightness management (gamma) has become almost exemplary. As a result, with standard quality materials, the television simply looks perfect and it's hard to fault it.

In the case of HDR signal, the situation has also improved significantly, although here the nature of the device is a bit more noticeable. Colour errors have been reduced to around 3, which is an outstanding result in this price range. It's worth taking a look at the EOTF chart (available on the right side of the screen in filters: 4K HDR, gamma / EOTF) to see what is not immediately apparent regarding brightness management by the U85. Though the reference line looks decent, in actual film scenes the television still interprets the signal “in its own way” due to very aggressive local dimming zone algorithms. Does that disqualify this model for watching HDR content? Absolutely not. It’s simply a typical issue with nearly every Mini-LED that has to balance high brightness with the attempt to maintain deep blacks. One just needs to be aware of these technical limitations, which are unavoidable in this segment.

After full calibration, you can safely say the S90H in the WOLED version looks almost perfect. In SDR mode colour errors fall to ultra-low levels and Delta E values very rarely exceed 2. That's a phenomenal result, so if perfectly faithful colour reproduction matters to you, it's definitely worth getting it calibrated. The calibrated HDR mode also performs very well, where the white balance was stabilised and previous deviations eliminated. After professional tuning it's really hard to fault anything, because the TV delivers an image with almost exemplary naturalness and three-dimensionality. The slightly lower score in this category compared with the QD-OLED variant is solely due to the saturation limitation in extremely bright scenes, while the tuning potential and colour fidelity are at the highest level.

When it comes to scaling images to 4K resolution, the iFFALCON U85X performs solidly. The device effectively boosts low-quality signals, making even older materials look clean and clear on the 4K panel. At extremely low resolutions, such as 480p, you can notice slightly jagged edges (especially on thin lines), but let’s be honest – this is a scenario you'll only encounter while watching very old recordings, so in everyday use, it’s not a real issue.

On the other hand, the digital processing aimed at smoothing tonal transitions performs significantly worse. Although the menu features a function called “Gradual Smoothing”, its effectiveness is at least debatable. In practice, it does not effectively eliminate banding (colour stepping) and, worse yet, can cause more harm than good. This filter can be too aggressive where it shouldn’t be, artificially smoothing out details that shouldn’t be touched, such as the natural texture of the face or the fine details of skin texture. Instead of improving quality, this function can give the image an unnatural, “plastic” look, so it’s best to use it with caution or, preferably: leave it turned off.

When it comes to banding reduction itself, Samsung has kept the same solutions known from last year’s models. The dedicated gradient-smoothing function works quite well and can effectively mask unwanted tonal transitions, which can be useful on a WOLED panel that’s somewhat more prone to banding. However, it’s important to remember it acts aggressively. This mechanism, aside from the artefacts themselves, can remove fine film grain and subtly soften detail. Ultimately it’s a trade-off, but if you want perfectly faithful image reproduction, it’s safer to leave this option off.

There’s also no breakthrough in scaling. The S90H uses the same NQ4 Gen3 processor as its predecessor, so upscaling quality was almost identical. The chip sharpens lower-resolution material very well, pulling a satisfying level of detail out of it. However, Samsung still hasn’t solved the old overscan problem. For some older recordings or archival footage the edges of the image can be slightly cropped. It’s a minor drawback, but it’s a shame the manufacturer still hasn’t fixed it.

Unlike budget constructions that can resemble a slideshow in dynamic sports scenes, the iFFALCON U85X is a heavyweight player equipped with a panel featuring a native refresh rate of 144Hz. It's worth remembering that in the realm of movies, series, or sports, we'll predominantly operate at 120Hz due to the specifics of image enhancement systems. Such a fast panel is excellent news for gamers and sports fans, as it opens the door to advanced motion settings that simply aren't available in cheaper 60Hz models.

Everything is managed from the menu “Motion Clarity”, where instead of using ready-made, often overly aggressive modes, we strongly recommend a custom configuration based on two sliders. The most important of these, Flicker Reduction, is responsible for fluidity in films – here, it's best to aim for a value around 4, which helps maintain the natural, cinematic character of motion without falling into the artificial “soap opera effect.” Meanwhile, the first slider, Motion Blur Reduction, is key to success in sports broadcasts. In this case, it's worth going all out and setting it to maximum, ensuring that the image remains sharp during fast-paced action on the field, while annoying ghosting is eliminated.

When it comes to motion handling the S90H is simply excellent. This year's panel offers its refresh rate boosted to 165 Hz, although in practice the benefit will mainly be for gamers connecting a powerful PC. For movies, TV series or sports broadcasts such a high refresh rate makes no difference and the picture looks exactly the same as at the standard 120 Hz. Regardless of the source, the OLED panel's lightning-fast response time does the job. Motion is clean, and the ghosting or smearing seen on LCDs simply doesn't occur here.

iFFALCON U85X is an outstanding piece of gear for gamers that has pretty much everything you could ask for from a modern screen for console or PC. It features two full-fledged HDMI 2.1 ports with a full bandwidth of 48 Gbps, which opens the door to key technologies such as VRR and ALLM, ensuring smooth gameplay without screen tearing and with minimal lag. The TV effortlessly handles high refresh rates at various resolutions, and a real curiosity is the mode that allows for up to 240Hz when dropping down to Full HD quality. Everything is managed by the Game Bar (which is a faithful copy from TCL), allowing for instant switching of picture modes, personalization of the interface appearance, or even adding a virtual crosshair in the middle of the screen.

Gamers should feel right at home with the S90H, because Samsung has left few reasons to complain in this area. The TV has four HDMI 2.1 ports, each supporting VRR, ALLM and high refresh rates. There's also the Game Bar, a handy menu that lets you quickly check key parameters and change settings without leaving the game. Importantly, Samsung has also improved HGiG. In last year's models it could cause issues when used with a console, but on the S90H it now works as it should. What really stands out against the competition is Game Motion Plus. It's a specialised motion-smoothing mode for games that works best with titles running at 30 or 60 frames per second. Motion becomes noticeably smoother and latency remains at a reasonable level. In our measurements it was under 50 ms, so gaming is still comfortable. That's important, because on many TVs enabling a similar smoothing feature causes such a big increase in input lag that controls become noticeably sluggish. Samsung has managed to find a good compromise here. There's still no Dolby Vision Gaming, but in practice Game Motion Plus may prove to be the more useful feature.