IFFALCON U85X vs Philips PQS9011 / PQS9001 (The One 2026)

iFFALCON U85 handles HDR in a rather dual manner – on one hand, it can surprise with a solid peak brightness of around 650 nits, which places it significantly above average in this price segment. This is particularly evident in bright, full-screen scenes. Examples from movies like Life of Pi or the final test sequences from The Meg prove that the television can maintain the power and essence of the HDR effect when the entire panel needs to “ignite,” providing truly satisfying experiences. However, problems arise in high-contrast scenes, where smaller, bright details appear on the screen; the dimming algorithms prioritise black depth so much that they can crush the brightness of small bright points down to just 100 nits, drastically lowering the image dynamics and depriving us of the real “bite” we expect from HDR standards. However, the question of colours remains a sweetener, as thanks to the use of the PFS phosphor filter (marketed as QLED by the manufacturer), they look very good, achieving nearly 94% coverage of the DCI-P3 colour gamut, which allows for a rich and vivid image in most content.

The Philips PQS9000 is a moderately bright TV — in our HDR scenes it reached roughly 450 to just over 500 nits. That’s enough to notice a difference compared with SDR. Sun reflections, lamps or flares have a bit more punch than on basic TVs, whose brightness often tops out around 300 nits. It’s not, however, a level where bright elements look especially striking. The biggest limitation remains contrast. Without local dimming, brightening a bright object also lifts the black level around it. So there’s no clear separation between strong highlights and a dark background, and it’s that kind of pairing that really shows what HDR can do. The PQS9000 offers more than the cheapest models, but despite decent brightness the effect remains fairly basic.

Colours

Philips deserves praise for the colours. Although the manufacturer markets this model as QLED, it actually uses a PFS phosphor instead of quantum dots. The solution itself doesn’t prevent good results. On test patterns and in measurements of film scenes we recorded about 94% DCI-P3 coverage and 75% BT.2020. For this class of TV that’s really good. In practice this means the vast majority of colours used in HDR films and series will have appropriate saturation. Lush greens or intense reds aren’t a problem and add appeal to the picture. Limitations are easier to notice in some games and rarer content that use the most saturated shades of the wide BT.2020 gamut. In those situations, displays with wider colour coverage, such as SQD or RGB LED, can show more. At its price point the PQS9000 has nothing to be ashamed of.

We tested the factory colours in the iFFALCON U85X model in “Film” mode, which is definitely the most accurate among all available settings, although it is still far from perfect. The main issue that catches the eye in both SDR and HDR content is the improper white balance – an excess of blue and red contributes to a slight purple tint in the image, detracting from the naturalness of the film scenes. An even greater challenge is how the television manages its brightness. Analysing the gamma chart for SDR signal, we noticed significant instability: instead of adhering to the standard value of 2.4, the device oscillates around 2.2, then suddenly makes an unnatural jump to around 3.0. In practice, this leads to confusing effects – large, bright surfaces on the screen appear too dark, while smaller elements are unnecessarily brightened. A similar characteristic can be found in the EOTF curve, which makes the image unpredictable and loses its cinematic authenticity.

The factory picture settings for Movie mode on the PQS9000 unfortunately need tweaking. In SDR the biggest problem is an excess of red in the white balance, which makes whites, greys and skin tones too warm, in places even slightly pink. Gamma runs below the reference across most of the range. The TV therefore brightens midtones and highlights, making the image look flatter than it should.

In HDR the white balance itself performs significantly better. Apart from minor deviations the components sit close together, so there isn’t the same obvious tint as in SDR. The EOTF curve, however, shows a slight brightening of parts of the image, and the biggest issue appears when measuring the wide colour gamut. Many shades deviate substantially from the target, with errors reaching ΔE 8–9. The good gamut coverage we praised earlier therefore doesn’t mean the TV hits specific colours accurately. It can display a wide range of colours, but out of the box it doesn’t use that range very precisely.

After professional calibration of the movie mode, we must admit that the effect is more than satisfactory – the iFFALCON U85X undergoes a true transformation here. Colour errors in SDR content have dropped to a level below 2, making them practically undetectable to the human eye. We managed to set the white balance almost perfectly, and brightness management (gamma) has become almost exemplary. As a result, with standard quality materials, the television simply looks perfect and it's hard to fault it.

In the case of HDR signal, the situation has also improved significantly, although here the nature of the device is a bit more noticeable. Colour errors have been reduced to around 3, which is an outstanding result in this price range. It's worth taking a look at the EOTF chart (available on the right side of the screen in filters: 4K HDR, gamma / EOTF) to see what is not immediately apparent regarding brightness management by the U85. Though the reference line looks decent, in actual film scenes the television still interprets the signal “in its own way” due to very aggressive local dimming zone algorithms. Does that disqualify this model for watching HDR content? Absolutely not. It’s simply a typical issue with nearly every Mini-LED that has to balance high brightness with the attempt to maintain deep blacks. One just needs to be aware of these technical limitations, which are unavoidable in this segment.

Calibration brought a big improvement, especially with SDR content. We managed to even out the white balance and remove the earlier colour cast, and the Color Checker measurements now look very good. Colours are much closer to what they should be on screen, so with regular TV or SDR movies we can be happy with the result. Unfortunately HDR spoils that a bit. On the one hand it's limited by the panel itself, because calibration won't improve contrast or replace local dimming. On the other hand there are colour errors we couldn't correct because the CMS settings, i.e. colour management, were greyed out and inactive. That loses Philips points with us. The white balance can be fine-tuned, but without access to wide gamut controls you can't as effectively sort out colours in HDR. It's a shame, because the SDR results show the potential is there, but we weren't allowed to fully make use of it everywhere.

When it comes to scaling images to 4K resolution, the iFFALCON U85X performs solidly. The device effectively boosts low-quality signals, making even older materials look clean and clear on the 4K panel. At extremely low resolutions, such as 480p, you can notice slightly jagged edges (especially on thin lines), but let’s be honest – this is a scenario you'll only encounter while watching very old recordings, so in everyday use, it’s not a real issue.

On the other hand, the digital processing aimed at smoothing tonal transitions performs significantly worse. Although the menu features a function called “Gradual Smoothing”, its effectiveness is at least debatable. In practice, it does not effectively eliminate banding (colour stepping) and, worse yet, can cause more harm than good. This filter can be too aggressive where it shouldn’t be, artificially smoothing out details that shouldn’t be touched, such as the natural texture of the face or the fine details of skin texture. Instead of improving quality, this function can give the image an unnatural, “plastic” look, so it’s best to use it with caution or, preferably: leave it turned off.

Digital image processing on the Philips PQS9000 performs well, although we have a few reservations. The "Distortion Reduction" function helps smooth tonal transitions in lower-quality sources, but it works rather unevenly. It can improve one part of the picture, only to, moments later and still within the same scene, lose its way and show banding between shades again. On the plus side, it doesn't strip away film grain or fine noise, so the image retains its texture. We found the "Medium" setting worked best and that's the one we recommend.

The upscaling to 4K itself is adequate, though the image is very soft. Edges are heavily smoothed, which may leave some viewers wanting more clarity. In that case, it's worth slightly increasing the sharpness in the TV menu, as this will help emphasise edges more. Don't overdo the sharpness slider, though, or you'll get artificial halos instead of an improvement.

Unlike budget constructions that can resemble a slideshow in dynamic sports scenes, the iFFALCON U85X is a heavyweight player equipped with a panel featuring a native refresh rate of 144Hz. It's worth remembering that in the realm of movies, series, or sports, we'll predominantly operate at 120Hz due to the specifics of image enhancement systems. Such a fast panel is excellent news for gamers and sports fans, as it opens the door to advanced motion settings that simply aren't available in cheaper 60Hz models.

Everything is managed from the menu “Motion Clarity”, where instead of using ready-made, often overly aggressive modes, we strongly recommend a custom configuration based on two sliders. The most important of these, Flicker Reduction, is responsible for fluidity in films – here, it's best to aim for a value around 4, which helps maintain the natural, cinematic character of motion without falling into the artificial “soap opera effect.” Meanwhile, the first slider, Motion Blur Reduction, is key to success in sports broadcasts. In this case, it's worth going all out and setting it to maximum, ensuring that the image remains sharp during fast-paced action on the field, while annoying ghosting is eliminated.

In terms of motion handling the Philips PQS9000 performs exceptionally well for an LCD TV. It's not just about the 144 Hz refresh rate, but above all how quickly the panel itself responds. At 120 Hz you can hardly see the typical trailing smears behind moving objects. What's particularly pleasing is that this also applies to darker backgrounds, where many VA panels clearly struggle. Here motion remains clear, and in this respect Philips has pleasantly surprised us.

The "Motion Styles" feature is used to adjust how motion is displayed. It includes two sliders: "Smoothness" and "Blur Reduction", allowing you to tailor the effect to the material you're watching and your personal preferences. Our suggested settings are shown in the photo. Treat them as a starting point and see which level of smoothing suits you best.

iFFALCON U85X is an outstanding piece of gear for gamers that has pretty much everything you could ask for from a modern screen for console or PC. It features two full-fledged HDMI 2.1 ports with a full bandwidth of 48 Gbps, which opens the door to key technologies such as VRR and ALLM, ensuring smooth gameplay without screen tearing and with minimal lag. The TV effortlessly handles high refresh rates at various resolutions, and a real curiosity is the mode that allows for up to 240Hz when dropping down to Full HD quality. Everything is managed by the Game Bar (which is a faithful copy from TCL), allowing for instant switching of picture modes, personalization of the interface appearance, or even adding a virtual crosshair in the middle of the screen.

Features for gamers

In terms of gaming features the Philips PQS9000 has a lot to offer. Four HDMI 2.1 ports let you connect multiple devices without having to choose which one gets the full capabilities. Consoles can use 120 Hz at Full HD, 1440p and 4K, and a PC can also run 144 Hz at 4K or 240 Hz if you drop to Full HD. There's also VRR, which matches the refresh rate to the frame rate and prevents screen tearing. Its range runs from 48 to 240 Hz, with the upper limit applying to Full HD mode.

It also includes ALLM, so the TV switches itself into game mode, and a properly working HGiG, which is handy when setting HDR on the console. There's a Game Bar for quick access to settings and signal information. The list even includes Dolby Vision gaming, but it's hard to enjoy because of very high input lag. Apart from that caveat, the feature set is really solid.