Hisense U8Q vs Philips PQS9011 / PQS9001 (The One 2026)

When it comes to HDR, the Hisense U8Q shows its claws. On paper, meaning in synthetic measurement tests, the TV can "push out" nearly 4000 nits of peak brightness. This is a value that most models can only envy. In practice, this translates to very strong light effects in movies – in some scenes we managed to measure real levels from 1500 to 2000 nits, which is a level usually reserved for the absolute top-tier TVs on the market.

Of course, it's not always so perfect. In small, point-like elements, brightness can drop – a good example is scene number 4 from the movie Sicario 2, where instead of thousands of nits we get about 500. But it's worth noting that the effect doesn't disappear completely – the light is still visible, and the image doesn't appear artificially dimmed. This is a typical issue with Mini LEDs, so it’s hard to consider it a major drawback.

However, a huge plus has to be granted for colour reproduction. Thanks to additional coatings improving colour saturation, the U8Q almost covers the entire DCI-P3 colour space (98%), and for the wider BT.2020 gamut it achieved over 80%. This is an excellent result that makes HDR films look juicy, intense, and just very cinematic.

The Philips PQS9000 is a moderately bright TV — in our HDR scenes it reached roughly 450 to just over 500 nits. That’s enough to notice a difference compared with SDR. Sun reflections, lamps or flares have a bit more punch than on basic TVs, whose brightness often tops out around 300 nits. It’s not, however, a level where bright elements look especially striking. The biggest limitation remains contrast. Without local dimming, brightening a bright object also lifts the black level around it. So there’s no clear separation between strong highlights and a dark background, and it’s that kind of pairing that really shows what HDR can do. The PQS9000 offers more than the cheapest models, but despite decent brightness the effect remains fairly basic.

Colours

Philips deserves praise for the colours. Although the manufacturer markets this model as QLED, it actually uses a PFS phosphor instead of quantum dots. The solution itself doesn’t prevent good results. On test patterns and in measurements of film scenes we recorded about 94% DCI-P3 coverage and 75% BT.2020. For this class of TV that’s really good. In practice this means the vast majority of colours used in HDR films and series will have appropriate saturation. Lush greens or intense reds aren’t a problem and add appeal to the picture. Limitations are easier to notice in some games and rarer content that use the most saturated shades of the wide BT.2020 gamut. In those situations, displays with wider colour coverage, such as SQD or RGB LED, can show more. At its price point the PQS9000 has nothing to be ashamed of.

We have to admit that when the U8Q arrived in our editorial office, we were slightly surprised… and in a good way. Usually, white balance in televisions immediately requires adjustment – it can be too warm or too cold, which immediately causes strange colour errors. Meanwhile, here the situation looks really good straight out of the box. Of course, we’re talking about our unit, so there’s no guarantee that every model will be tuned as well, but in our case, the first impressions were very positive. The only more noticeable issue was related to how the television manages brightness. Looking at the EOTF chart, it’s clear that the U8Q tends to brighten small elements on the screen. This, in turn, caused what we mentioned earlier – slight overexposure and the impression that the whole scene is a bit too bright. However, this is not a flaw that negates the picture, rather an effect characteristic of this model.

The factory picture settings for Movie mode on the PQS9000 unfortunately need tweaking. In SDR the biggest problem is an excess of red in the white balance, which makes whites, greys and skin tones too warm, in places even slightly pink. Gamma runs below the reference across most of the range. The TV therefore brightens midtones and highlights, making the image look flatter than it should.

In HDR the white balance itself performs significantly better. Apart from minor deviations the components sit close together, so there isn’t the same obvious tint as in SDR. The EOTF curve, however, shows a slight brightening of parts of the image, and the biggest issue appears when measuring the wide colour gamut. Many shades deviate substantially from the target, with errors reaching ΔE 8–9. The good gamut coverage we praised earlier therefore doesn’t mean the TV hits specific colours accurately. It can display a wide range of colours, but out of the box it doesn’t use that range very precisely.

Of course, we wouldn’t be ourselves if we didn’t make adjustments to the white balance. After calibration, we managed to level the SDR signal to near perfection – older films, YouTube content, and classic television looked nearly ideal on the U8Q. It’s truly an impressive level that shows this model can do a lot if given a bit of help. Unfortunately, the situation is different with HDR content. The colours themselves don’t pose much of a problem, but the biggest issue with the U8Q remains the EOTF brightness characteristics. In practice, the television tends to "shoot" above how the image should originally look. It’s this slight "blowout" we noticed earlier in comparisons with the best screens on the market. It’s a bit of a shame that this characteristic can't be completely tamed – if we could maintain equally good brightness control in HDR as we do in SDR, we would be looking at an absolutely reference-level image.

Calibration brought a big improvement, especially with SDR content. We managed to even out the white balance and remove the earlier colour cast, and the Color Checker measurements now look very good. Colours are much closer to what they should be on screen, so with regular TV or SDR movies we can be happy with the result. Unfortunately HDR spoils that a bit. On the one hand it's limited by the panel itself, because calibration won't improve contrast or replace local dimming. On the other hand there are colour errors we couldn't correct because the CMS settings, i.e. colour management, were greyed out and inactive. That loses Philips points with us. The white balance can be fine-tuned, but without access to wide gamut controls you can't as effectively sort out colours in HDR. It's a shame, because the SDR results show the potential is there, but we weren't allowed to fully make use of it everywhere.

Hisense U8Q handles lower quality materials quite well. The television can smooth tonal transitions thanks to the “Smooth and Gradient Picture” feature – it works best on the Medium setting. It nicely dims unwanted bands and irregularities in the image, but importantly, it doesn't remove the film grain or fine details.

The upscaling itself is also at a good level. Image from lower resolutions appears smooth and soft, sometimes a bit too much – we get a plastic effect that may not appeal to everyone. Fortunately, this can be easily corrected with the sharpness slider, allowing you to adjust the image to your personal preferences.

Digital image processing on the Philips PQS9000 performs well, although we have a few reservations. The "Distortion Reduction" function helps smooth tonal transitions in lower-quality sources, but it works rather unevenly. It can improve one part of the picture, only to, moments later and still within the same scene, lose its way and show banding between shades again. On the plus side, it doesn't strip away film grain or fine noise, so the image retains its texture. We found the "Medium" setting worked best and that's the one we recommend.

The upscaling to 4K itself is adequate, though the image is very soft. Edges are heavily smoothed, which may leave some viewers wanting more clarity. In that case, it's worth slightly increasing the sharpness in the TV menu, as this will help emphasise edges more. Don't overdo the sharpness slider, though, or you'll get artificial halos instead of an improvement.

Hisense U8Q has a panel that can refresh the image up to 165 Hz in 4K resolution. In practice, this will mainly benefit PC gamers, but as they say – better to have it than not 😊. For movies and series, we have a built-in smoother called Ultra Motion Smoothing. In the settings, it can be easily adjusted to your own preferences – whether you want a more ‘cinematic’ frame rate or a smooth, theatrical spectacle.

In terms of motion handling the Philips PQS9000 performs exceptionally well for an LCD TV. It's not just about the 144 Hz refresh rate, but above all how quickly the panel itself responds. At 120 Hz you can hardly see the typical trailing smears behind moving objects. What's particularly pleasing is that this also applies to darker backgrounds, where many VA panels clearly struggle. Here motion remains clear, and in this respect Philips has pleasantly surprised us.

The "Motion Styles" feature is used to adjust how motion is displayed. It includes two sliders: "Smoothness" and "Blur Reduction", allowing you to tailor the effect to the material you're watching and your personal preferences. Our suggested settings are shown in the photo. Treat them as a starting point and see which level of smoothing suits you best.

In terms of features, the Hisense U8Q has practically everything one would expect from a modern gaming television. Thanks to the new processor, the manufacturer has managed to implement three HDMI 2.1 ports, so there’s no trouble connecting multiple consoles or a computer. On top of that, it includes all the key technologies – Game Bar with parameter previews, variable refresh rate (VRR), automatic game mode (ALLM)… in a word, a complete set.

But as often happens with Hisense, it’s missing just a bit from perfection. The biggest drawback remains the lack of support for the HGiG format, which allows the TV's brightness to be adjusted to the console and gets the most out of HDR in games. It’s a shame because if this feature were included, we’d have a device practically made for gamers. As it stands, the U8Q remains “only” a very good choice 😉

Features for gamers

In terms of gaming features the Philips PQS9000 has a lot to offer. Four HDMI 2.1 ports let you connect multiple devices without having to choose which one gets the full capabilities. Consoles can use 120 Hz at Full HD, 1440p and 4K, and a PC can also run 144 Hz at 4K or 240 Hz if you drop to Full HD. There's also VRR, which matches the refresh rate to the frame rate and prevents screen tearing. Its range runs from 48 to 240 Hz, with the upper limit applying to Full HD mode.

It also includes ALLM, so the TV switches itself into game mode, and a properly working HGiG, which is handy when setting HDR on the console. There's a Game Bar for quick access to settings and signal information. The list even includes Dolby Vision gaming, but it's hard to enjoy because of very high input lag. Apart from that caveat, the feature set is really solid.