Hisense U8NQ vs Samsung The Frame 2025 (LS03F)

Hisense U8NQ demonstrates its capabilities in HDR, achieving a luminance score on the chart exceeding 2000 nits. In the first, third, and fifth scenes where the screen is covered in light, the television showcased very high brightness, which is impressive and allows you to enjoy the full effect of HDR. Unfortunately, in the second and fourth scenes, such as those from the film "Sicario 2," the television encounters issues maintaining brightness, resulting in disappointing scores around 250 nits. Although the large number of dimming zones should theoretically help, the algorithm responsible for their control does not always work perfectly—bright, small elements like the moon or helicopter lights are too dimmed, which takes away from the typical HDR effect. Instead of blinding brilliance, we receive a more subdued light that does not convey the full potential of HDR. Nevertheless, the television deserves commendation for its very good coverage of the DCI-P3 colour gamut at 97%. This makes colours vibrant, and most movie scenes look really good, significantly enhancing the viewing quality.

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know – lab tests are one thing, and real film scenes are quite another story. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness stayed at around 550–650 nits. This is enough to feel the difference between standard picture and that in HDR quality – bright highlights, reflections on water, or moonlight look distinct and impressive.

It's also worth noting that the LS03F is a QLED television, which translates to solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. It's not at the level of top premium models, but for a lifestyle screen – the result truly deserves recognition.

The Filmmaker mode on the Hisense U8NQ television can be described as the most accurate mode present in this model. Despite its accuracy, it has significant errors in reproducing the reference image, which we will describe now. In the case of HD content, the white balance shows a distinct dominance of red, causing the image to appear overly pinkish and warm. In the comparison photo below, you can see how this effect impacts the presentation of content. The brightness characteristic also leaves much to be desired—a too low gamma causes the screen to be excessively brightened, and blacks appear washed out, making the overall image seem cooler than it should be.

For 4K HDR content, the problem is the opposite—the white balance shows too much dominance of blue, making the image take on an artificial quality and seem unnaturally sharp. All these deviations for both HD and 4K HDR content can be confirmed using the Colour Checker test, which clearly shows how the colours deviate from the correct patterns.

When it comes to picture quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were some issues. In both HD and 4K HDR content, we noticed clear deviations in white balance. The picture was heavily skewed towards red and blue, giving the screen a distinctive pinkish hue. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly took on pink tones, which is also evident in the attached comparative photo. As for brightness characteristics – it wasn't as bad as one might expect given such colour inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically spoil the viewing experience.

The white balance for both 4K and HD content has been heavily adjusted, significantly improving the image quality. While some errors are still visible, they are not large enough to greatly affect the perception of the image. A notable improvement can also be seen in the gamma brightness characteristic — the image is no longer excessively bright, resulting in more natural blacks and better contrast.

However, like with many other Hisense models, there are noticeable issues with the EOTF curve, which is responsible for managing brightness in high-quality materials. Although it may seem correct at first glance, when the filter is applied to the "EOTF in films" chart, it is evident that the TV is somewhat "playing around" with 4K content. It is clear that the EOTF curve is significantly below the reference level, leading to an overall dimming of the image compared to the reference. We noticed this effect in previously tested scenes from the films "Pan" and "Billy Lynn." While it is not a serious issue, it is worth paying attention to. It could be significant for those seeking a display with the most faithful image reproduction. Despite this error, the image will be more enjoyable for most. Colours are represented better, and the overall image quality is significantly improved.

After calibration, the movie mode gained a completely new quality. The issue of the pink tint, which was previously clearly visible, especially in bright scenes, has been effectively eliminated. Colours started to look significantly more natural, and the white balance no longer dominated the rest of the image. It was no longer the same oversaturated "picture from a box" – everything took on coherence and a cinematic character. Additionally, the tendency of the TV to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, within the limits of what the design allows without local dimming – it's difficult to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode named Filmmaker.

In the context of smoothing tonal transitions, the Hisense U8NQ unfortunately struggles. The "Smooth and Gradient Picture" feature does not yield noticeable effects — there is no improvement in any setting, which is disappointing, especially in demanding scenes with a lot of subtle tonal transitions.

As for the digital processing, or so-called upscaling, the scene with the model is rendered correctly — her outline is clear, without significant cropping. Similarly, thin lines, like tree branches, have slight jaggedness, but the overall image looks plastically and softly, providing a good impression. Unfortunately, there is also an issue with so-called overscan, which results in cropping of the image at the edges. This can be annoying when watching content such as news, where the bottom information bars may be partially invisible.

LS03F is equipped with an NQ4 processor, which is responsible for improving image quality – especially in lower-quality materials. In practice, it works surprisingly well, particularly when it comes to older content and recordings with lower resolution. Activating the "noise reduction" feature delivers noticeable results. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement – earlier, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year’s model, the smoothing still occurs, but it happens in a much more acceptable way. Textures of materials, skin, or fabric details are not as heavily muted as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not appeal to everyone. On the other hand, it's no longer such an aggressive intervention as in previous models. It's also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tapes or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – the so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

Hisense U8NQ is equipped with a 144 Hz panel, making it an excellent choice for both sports and gaming. The TV will also satisfy movie fans, as it features a built-in "Ultra Motion Smoothness" enhancer that allows users to control the smoothness of the image — you can choose whether you prefer a more "framey" picture or a smoother, cinematic effect. This provides great flexibility in adjusting the motion quality to individual viewer preferences.

The new feature in The Frame for 2025 is a 144 Hz refresh rate display. Yes – in a television primarily associated with displaying works of art, you can now not only watch Van Gogh, but also comfortably play on a console or follow fast-paced sporting events. This is a significant step towards greater versatility. In the case of Samsung movies, as usual in models with a 120 Hz display and above, it allows you to adjust motion fluidity according to your preferences. You can set a more cinematic reproduction that maintains frame rate or opt for complete image smoothing. The range of options is broad, allowing you to tailor the effect to your tastes – regardless of whether the screening is meant to look like classic cinema or a performance on a modern theatre panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz display; the sizes 43 and 50 inches have 60Hz displays, and consequently perform much worse in terms of motion fluidity.

Hisense U8NQ offers everything a player might need for comfortable gameplay. The television supports a refresh rate of 144 Hz, ensuring an incredibly smooth image, especially in dynamic action games. The VRR (variable refresh rate) feature allows the image to adjust to variable frames per second, eliminating stuttering and tearing, translating to exceptionally smooth gaming. Additionally, the television is equipped with the ALLM (auto low latency mode) feature, which automatically switches the TV to game mode, minimising input lag. This means players can enjoy responsive gameplay without needing to manually adjust settings.

Hisense U8NQ also supports Dolby Vision, which is important for gamers who value high image quality, high contrast, and deep colours in games that support this format. The television also features a "Game Bar" — a function that allows quick access to essential settings during gameplay, significantly enhancing user convenience.

However, it is worth noting that despite its rich set of features, the Hisense U8NQ does not offer support for the HGiG standard, which is a popular HDR format in gaming. This may be disappointing for players expecting optimal detail reproduction in HDR scenes. Nonetheless, the other features of the television make the Hisense U8NQ a solid choice for console gaming enthusiasts, offering fluidity, high contrast, and user convenience.

As we mentioned earlier – although The Frame likely displays images and artwork for most of the time, Samsung recognised that a Van Gogh fan could just as easily be an avid gamer. And it must be said that The Frame 2025 has almost everything to become a fully-fledged gaming TV.

Onboard, we find support for ALLM (Auto Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of a single HDMI 2.1 port. The TV handles lower resolutions at higher refresh rates effortlessly and features an expanded Game Bar – already known from other Samsung models – which allows for quick preview and adjustment of key gaming-related settings. For this, it gets extra points from us. Noteworthy is also the proprietary motion smoother, Auto Motion Plus Game, which – and this is worth emphasising – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically unnoticeable way regarding delays. The result? Much better fluidity in games, especially those that struggle to maintain a stable 60 frames. This solution can genuinely improve gaming comfort in more demanding titles – particularly on consoles that don’t always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already something we consider standard in Samsung TVs, so there’s not much to specifically nitpick here. However, the problem lies elsewhere. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it’s gone. This is a significant inconvenience when configuring the console for proper HDR content display in games. It's hard to understand why such a decision was made, but one thing is certain – this needs to be fixed as soon as possible. We’re talking about a brand that has set standards for gaming on TVs for years. If HGiG returns – and we hope it does – The Frame LS03F can confidently aspire to be a proper gaming TV. Not only as a decoration on the wall, but as equipment that truly enhances the gaming experience.