Hisense U8NQ vs Samsung S85H

Hisense U8NQ demonstrates its capabilities in HDR, achieving a luminance score on the chart exceeding 2000 nits. In the first, third, and fifth scenes where the screen is covered in light, the television showcased very high brightness, which is impressive and allows you to enjoy the full effect of HDR. Unfortunately, in the second and fourth scenes, such as those from the film "Sicario 2," the television encounters issues maintaining brightness, resulting in disappointing scores around 250 nits. Although the large number of dimming zones should theoretically help, the algorithm responsible for their control does not always work perfectly—bright, small elements like the moon or helicopter lights are too dimmed, which takes away from the typical HDR effect. Instead of blinding brilliance, we receive a more subdued light that does not convey the full potential of HDR. Nevertheless, the television deserves commendation for its very good coverage of the DCI-P3 colour gamut at 97%. This makes colours vibrant, and most movie scenes look really good, significantly enhancing the viewing quality.

Interestingly, the new WOLED SE panel has brought a slight improvement in brightness to the S85 lineup. In the same film scenes last year’s model sat closer to about 700 nits, while the S85H can reach roughly 800 nits. That’s not a change that completely transforms the HDR experience, but the extra headroom is noticeable, especially with point highlights, reflections or stronger special effects. Around 800 nits is a very good result for an entry-level OLED and in most films it’s enough for HDR to have the necessary punch. Bright elements can clearly stand out against perfect blacks, and that contrast is still doing most of the work here. However, you need to remember the typical limitation of OLED technology. When a very bright scene covers a large portion of the screen, brightness can drop to almost half. This is the result of panel protections that limit its output with large bright areas.

Colours

The S85H can deliver very pleasant, saturated colours and in most HDR films it looks really good in that regard. We measured around 95% coverage of DCI-P3, so the palette most commonly used in films is reproduced to a very high degree. Skin tones, greens and stronger reds still have appropriate intensity and under normal viewing it’s hard to have major complaints. Only when you look more broadly at BT.2020 do the limitations of the new WOLED SE panel become apparent. Coverage was about 70%, a bit less than WOLEDs of the previous generation and noticeably less than QD-OLED panels. In films this isn’t a big loss, since most productions rarely use such heavily saturated colours. You’re more likely to notice it in games, where developers more often opt for more intense colours.

The Filmmaker mode on the Hisense U8NQ television can be described as the most accurate mode present in this model. Despite its accuracy, it has significant errors in reproducing the reference image, which we will describe now. In the case of HD content, the white balance shows a distinct dominance of red, causing the image to appear overly pinkish and warm. In the comparison photo below, you can see how this effect impacts the presentation of content. The brightness characteristic also leaves much to be desired—a too low gamma causes the screen to be excessively brightened, and blacks appear washed out, making the overall image seem cooler than it should be.

For 4K HDR content, the problem is the opposite—the white balance shows too much dominance of blue, making the image take on an artificial quality and seem unnaturally sharp. All these deviations for both HD and 4K HDR content can be confirmed using the Colour Checker test, which clearly shows how the colours deviate from the correct patterns.

To evaluate colours we of course used Filmmaker mode, and in SDR our S85H unit was set very well from the factory. The largest deviation appears in the white balance, where as brightness increases it starts to lose a bit of blue. In practice this means whites and greys have a slightly warmer tint than they should. However, it's not a big fault and during normal viewing it generally isn't very noticeable. Gamma also stays close to the reference value, so the picture is neither overly bright nor unnecessarily dim. The S85H's SDR picture therefore looks really good straight out of the box. A few more imperfections appear in HDR. Here the white balance shifts more with rising brightness, with blue starting to dominate and the red component clearly lacking. This also results in larger errors in some colours. These aren't yet colour errors that completely change the character of the picture, but in direct comparison with the reference the difference is easier to spot. Overall, Filmmaker mode is a very good starting point before professional calibration.

The white balance for both 4K and HD content has been heavily adjusted, significantly improving the image quality. While some errors are still visible, they are not large enough to greatly affect the perception of the image. A notable improvement can also be seen in the gamma brightness characteristic — the image is no longer excessively bright, resulting in more natural blacks and better contrast.

However, like with many other Hisense models, there are noticeable issues with the EOTF curve, which is responsible for managing brightness in high-quality materials. Although it may seem correct at first glance, when the filter is applied to the "EOTF in films" chart, it is evident that the TV is somewhat "playing around" with 4K content. It is clear that the EOTF curve is significantly below the reference level, leading to an overall dimming of the image compared to the reference. We noticed this effect in previously tested scenes from the films "Pan" and "Billy Lynn." While it is not a serious issue, it is worth paying attention to. It could be significant for those seeking a display with the most faithful image reproduction. Despite this error, the image will be more enjoyable for most. Colours are represented better, and the overall image quality is significantly improved.

Calibration delivers really good results on the S85H. First and foremost, we were able to set the white balance almost perfectly, which removes the slightly too-warm picture tone previously seen in SDR. Colour reproduction also improves significantly, with most errors falling to very low levels, and in everyday viewing it's hard to find any visible inaccuracies. You can also improve HDR quite a bit, although some issues remain that stem from the TV's inherent characteristics. The S85H doesn't always hold the luminance curve perfectly. The darkest parts are slightly boosted, while, as you approach the panel's limits, you can see small deviations in the brightest highlights. Add to that the limited coverage of the wider BT.2020 colour gamut, which of course cannot be overcome by any calibration. Despite that, the end result is very good, and after calibration the S85H can deliver a really well-tuned, natural image.

In the context of smoothing tonal transitions, the Hisense U8NQ unfortunately struggles. The "Smooth and Gradient Picture" feature does not yield noticeable effects — there is no improvement in any setting, which is disappointing, especially in demanding scenes with a lot of subtle tonal transitions.

As for the digital processing, or so-called upscaling, the scene with the model is rendered correctly — her outline is clear, without significant cropping. Similarly, thin lines, like tree branches, have slight jaggedness, but the overall image looks plastically and softly, providing a good impression. Unfortunately, there is also an issue with so-called overscan, which results in cropping of the image at the edges. This can be annoying when watching content such as news, where the bottom information bars may be partially invisible.

Samsung's S85H uses the same proprietary AI processor, AI NQ4 Gen2, as last year’s S85F, and in terms of digital image processing it performs quite well. Upscaling is one of the model's stronger points. Lower-resolution material is well sharpened, edges look natural and the picture doesn't come across as overly artificial. Just remember a common quirk of Samsung TVs: at very low resolutions you can't completely turn off overscan, so the TV may slightly crop the left edge of the picture. The "noise reduction" function, that is smoothing weaker tonal transitions, also works very well. The processor can effectively remove posterisation and other artefacts visible in lower-quality material. However, be careful with the strength of this function, because Samsung can be fairly aggressive here. When it's activated, along with unwanted artefacts, fine details such as skin or clothing texture also start to disappear.

Hisense U8NQ is equipped with a 144 Hz panel, making it an excellent choice for both sports and gaming. The TV will also satisfy movie fans, as it features a built-in "Ultra Motion Smoothness" enhancer that allows users to control the smoothness of the image — you can choose whether you prefer a more "framey" picture or a smoother, cinematic effect. This provides great flexibility in adjusting the motion quality to individual viewer preferences.

The S85H uses an OLED panel, so it performs brilliantly when it comes to motion blur. Pixels respond almost instantly, so moving objects don't produce the characteristic ghosting seen on some LCD TVs. This is especially noticeable with sport or fast-paced games, where the picture stays very clean even during rapid motion. The panel itself runs at 120 Hz. That's more than enough for movies, TV shows, sport or console gaming. It's a shame Samsung didn't include a higher refresh rate aimed at PC gamers, as more and more TVs now offer 144 or even 165 Hz at 4K. However, that doesn't affect motion handling in films or sport.

There's also the classic motion smoothing feature with two settings: blur reduction and judder reduction. So you can choose whether films should keep their cinematic 24 frames per second, or whether you'd prefer to smooth them a bit. The S85H gives plenty of freedom here, and the interpolation itself works well and, with sensible settings, doesn't generate too many artefacts.

Hisense U8NQ offers everything a player might need for comfortable gameplay. The television supports a refresh rate of 144 Hz, ensuring an incredibly smooth image, especially in dynamic action games. The VRR (variable refresh rate) feature allows the image to adjust to variable frames per second, eliminating stuttering and tearing, translating to exceptionally smooth gaming. Additionally, the television is equipped with the ALLM (auto low latency mode) feature, which automatically switches the TV to game mode, minimising input lag. This means players can enjoy responsive gameplay without needing to manually adjust settings.

Hisense U8NQ also supports Dolby Vision, which is important for gamers who value high image quality, high contrast, and deep colours in games that support this format. The television also features a "Game Bar" — a function that allows quick access to essential settings during gameplay, significantly enhancing user convenience.

However, it is worth noting that despite its rich set of features, the Hisense U8NQ does not offer support for the HGiG standard, which is a popular HDR format in gaming. This may be disappointing for players expecting optimal detail reproduction in HDR scenes. Nonetheless, the other features of the television make the Hisense U8NQ a solid choice for console gaming enthusiasts, offering fluidity, high contrast, and user convenience.

Samsung S85H is very well prepared for gaming, essentially regardless of whether you connect a console or a computer. The manufacturer didn’t skimp on connectors and all four HDMI ports support full HDMI 2.1. That means you can use 4K at 120 Hz, VRR and ALLM without worrying which input to plug your console into. With multiple devices that matters a lot, since you don’t have to choose between a console, a PC or a soundbar connected via eARC. The feature set itself is very complete. The S85H supports VRR, FreeSync and automatic switching to Game Mode, and Samsung also offers its expanded Game Bar, which lets you quickly view the key signal parameters and change settings without leaving the game. The only real omission is Dolby Vision, which will matter mainly for Xbox owners. That’s a typical trait of Samsung TVs. Game Motion Plus performs very well and it’s one of the features that has set Samsung TVs apart for years. It smooths motion in games running at 30 or 60 fps, but does so without as large an increase in input lag as a classic motion interpolator. In practice, for slower-paced games, racing or action titles it can genuinely improve motion perception, especially if you’re sensitive to low frame rates.