Hisense U7Q vs TCL V6C

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

When it comes to HDR, the TCK V6C clearly shows that it is not its strong suit. A peak brightness of around 200 nits makes it difficult to talk about true HDR effects – the picture simply remains too dark to bring out details in bright scenes or convey the appropriate dynamics. Although the television formally supports many HDR formats, it is not practically equipped for such demanding content. The lack of additional layers that enhance colors, such as QLED or PFS LED, further limits the appeal of the image – in more spectacular productions, the colours may seem washed out compared to more expensive models. Therefore, the V6C will primarily serve as a television for everyday viewing, YouTube, or SDR content, rather than as equipment for high-quality cinematic experiences.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

We started colour reproduction tests with the Filmmaker mode, which in theory should be the best choice straight out of the box. It certainly performs better than the Eco or Dynamic modes, which heavily interfere with the image and spoil its natural character. As you can see in the graphs, the factory tuning of the V6C is not ideal, although it's not a disaster either. The biggest issue turned out to be a lack of red – the TV clearly "cools" the image, which is especially noticeable on human faces, giving a "zombie skin" effect. This particular issue was the most bothersome during everyday viewing. Looking at the colour palette in HDR content, the shortcomings in red are also noticeable, and their source is the relatively narrow coverage of the colour space. Of course, every TV can be calibrated, so we decided to check how the V6C would perform after such an adjustment.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

My dear friends – we haven't faced such a difficult "calibration battle" in years. The V6C turned out to be one of the most stubborn TVs we've dealt with in the office. The calibration trials alone took us several hours of work and required a lot of patience. We finally managed to slightly warm up the skin tones, which made faces stop looking like they were pulled straight out of a horror film, a common issue with the factory settings. Unfortunately, that wasn't the end of it – the TV reacted to our adjustments in white balance in a completely unpredictable manner. Where we expected stability in the image in a certain area, new errors appeared, and Color Checker measurements showed deviations that couldn't be rationally explained. It's hard to say whether the fault lay with the software or the design itself, but one thing is certain – the V6C put up exceptionally strong resistance. Ultimately, the calibration brought improvement, especially in SDR content, where the image became more pleasing and natural. However, it must be clearly stated that the design limitations remain. The TV still flattens the image in HDR materials and has noticeable deficiencies in colour reproduction. This is equipment more suited for everyday TV watching or SDR content rather than for cinematic experiences in the highest quality.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

When it comes to upscaling, the V6C doesn't bring anything groundbreaking to the table. Lower quality content is heavily sharpened, making the image look quite unnatural, at times almost artificial. This can be somewhat alleviated by reducing the sharpness level in the settings, but the effect isn't spectacular. The image still falls short of perfection. The digital processing itself performs better. The function responsible for smoothing tonal transitions works quite effectively, especially at the medium setting, where the image truly appears smoother. Unfortunately, its operation is rather aggressive – it heavily interferes with the overall scene, causing actors in the foreground to start looking like characters from super smooth soap operas. Therefore, we would not recommend using this option if a natural viewing experience is important to us.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

Smoothing and motion fluidity are areas where the V6C quickly reveals its limitations. It's a 60 Hz TV, so it was hard to expect miracles here. In dynamic sports scenes, the image performs rather mediocrely. This is most noticeable in darker scenes, where distinct trails and blurred "halos" follow moving objects, which can be quite distracting. This is definitely a weaker point of this model. Fortunately, there is also a small plus. The V6C is equipped with a motion smoother that works while watching movies. Thanks to it, productions filmed at 24 frames per second, which is practically all cinema titles and series, can look smoother than they were actually recorded. Importantly, the intensity of the effect can be adjusted to personal preferences – from slight smoothing to the full "soap opera effect."

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.

Even though the V6C is not a TV designed with avid gamers in mind, TCL has included a few features that may appeal to more casual users. You'll not find a 120 Hz panel or HDMI 2.1 ports here, but there is an ALLM mode that automatically switches the TV into low latency mode. There's also a quite practical Game Bar – a simple panel allowing the preview of basic parameters, changing the picture mode, or even enabling a virtual crosshair on the screen. Another interesting feature is the support for Dolby Vision Gaming, intended for Xbox Series S/X consoles – a nice addition, although in practice it doesn’t offer as much as in more expensive models. However, the biggest issue remains the HDR configuration. The HGiG function, responsible for adjusting the brightness and contrast of games to the capabilities of the panel, doesn't respond as we would expect – the picture can be overly dark or too flattened. As a result, a better solution turns out to be simply playing in SDR mode, where the V6C operates steadily and doesn’t try to pretend to be an HDR TV.