Hisense U7Q vs TCL C69K / Q6C

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

In terms of brightness, TCL C69K / Q6C is a moderate model. In optimal movie conditions, it shows its full potential, reaching a maximum of around 600 nits. In scenes with large, intense light sources, the HDR effect can be truly satisfying, giving a cinematic glow. However, it's important to keep in mind that when managing the backlight zones, there are situations where parts of the image are dimmed, and at times become barely visible. This suggests that there is still a lack of proper optimization of the algorithms, although considering the technical parameters in this price range, the overall construction still looks very good.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

The Filmmaker Mode, which has been introduced in this year's TCL TVs (including the C69K / Q6C), is definitely the best choice "to start with". This is the mode we recommend for everyday movie and series viewing. Unfortunately, as is often the case, best does not mean perfect. In SDR materials, the image turned out to be too warm, with a strong red tint in the white balance. The opposite impression was had with HDR content – here the image became cooler than it should have been, due to an excess of blue. Additionally, there is the brightness characteristic, which at times resulted in overexposures. In practice, this translated to fairly noticeable errors in color tests, which is difficult to accept in a mode branded as "by the creators".

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

Through white balance adjustment, we were able to significantly reduce the tendency of ChooseTV C69K / Q6C to distort colours, which resulted in a very good final outcome. After calibration, the problem of excessive warming of scenes in SDR and over-cooling of the image in HDR disappeared. However, it's worth analysing the brightness characteristics more closely. While in SDR content there are few complaints – the picture looks really good, especially in older films, TV programmes, or on YouTube – it performs much worse with HDR content. Analysis of the EOTF curve suggests that everything is fine, but in practice (EOTF in films), the limitations of the actual construction become evident. This model tends to excessively brighten small parts of the frame, while in other situations, it darkens the entire scene too much. The effect of calibration is therefore undeniable, and in terms of colourimetry, ChooseTV C69K / Q6C gains a lot. Unfortunately, certain limitations arising from local dimming management simply cannot be bypassed.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

In terms of image scaling, TCL C69K / Q6C performs quite well. Lower quality content is presented acceptably, and due to the lack of overscan issues, the image is displayed in full without any cropping. However, don’t expect miracles – materials of very low quality won’t gain a second life here, as the image processor has its limitations.

On thin lines and details, there is noticeable jaggedness, which reveals the lack of more advanced image enhancement algorithms. It's also a shame that the C69K / Q6C lacks a feature for smoothing tonal transitions. As a result, in older films or video materials, color banding can be visible and may become distracting during extended viewing.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

The use of a 144 Hz panel in TCL C69K / Q6C is a significant advantage in this price range. This represents an important step forward compared to its predecessor (C655 PRO), which only offered 60 Hz at 4K. The difference is particularly noticeable when watching sports or gaming – the ball, players, and dynamic action in games are displayed more clearly and without losing detail. An interesting feature is also the panel's ability to operate at 240 Hz (which the manufacturer does not officially mention) – we will revisit this topic in relation to the PC gaming mode. TCL has also added a feature for movie fans: “Motion Clarity.” This allows users to adjust the picture to their own preferences using two simple sliders. We can either leave the visible film frame or opt for a very smooth one, "

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.

TCL C69K / Q6C is a television that can confidently be called equipment designed for gamers. Here we have 4K at 144 Hz, VRR support, automatic game mode (ALLM), and Dolby Vision Gaming. Additionally, there's a practical Game Bar, which is a panel with the most important settings within easy reach – handy when we want to change something quickly during gameplay (e.g., aspect ratio: Yes, it can be done!). The wide range of VRR, reaching up to 240 Hz, is noteworthy. However, this option is mainly for PC gamers looking to go below native 4K resolution. In this case, the television can spread its wings and show additional smoothness, particularly in fast e-sport titles. For consoles, we stick to the standard limit of 120 Hz, but even so, the possibilities are truly extensive. The only minor criticism is slight ghosting that can sometimes be seen in dynamic scenes. Other than that, C69K / Q6C offers everything gamers expect from a television.