Hisense U7Q vs Samsung QN80H

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

The Samsung QN80H is undoubtedly a bright TV. In synthetic tests it exceeds the 1000‑nit mark, which on paper already promises a solid HDR effect. In practice the screen really shows its stuff, although it can't always fully spread its wings (or its backlight 🤔). The best impression comes from bright, wide shots. Sunlit landscapes or heavily lit scenes look really good on it. Brightness then sits around 700 nits, which delivers a noticeable step up compared with standard SDR. Problems start in dark scenes with small, pinpoint highlights. The QN80H tends to dim those aggressively to protect black depth at all costs. On one hand you get better contrast, on the other... you lose dynamics and the sparkle of fine HDR detail. The TV therefore has plenty of potential, but the local‑dimming algorithm can be too restrictive.

Colour‑gamut coverage

Colour-wise it’s also good. The QN80H uses quantum‑dot technology, and in our measurements it covered 93% of the DCI‑P3 colour space and about 70% of BT.2020. Those results won't drop anyone's jaw today, but in real‑world use they’re more than enough to deliver a vivid and natural picture for most films and series. Colours are suitably saturated and, after proper tuning, they don't look artificial or overly aggressive.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

The QN80H’s factory settings performed really well, especially compared with most TVs that come through our tests. Of course we took measurements in Filmmaker Mode, and that’s the mode we recommend switching on right after the initial setup. For SDR content our sample was set up surprisingly well. The white balance was very even, colours looked natural, and errors were so small they were hard to spot without test equipment. The only weaker point was the gamma. In brighter parts of the picture the TV brightened them a little too much, so the image sometimes lost some depth. Even so, we wish most TVs looked this good straight out of the box.

It was a bit worse in HDR. The white balance was still set correctly, so the issue wasn’t colour but the way the QN80H managed image brightness. You could see that straight away on the EOTF chart. The TV brightened large parts of scenes too much, causing the brightest elements to blow out. Interestingly, very small highlights were often dimmed too much at the same time. As a result some fine details simply disappeared. The factory Filmmaker mode in HDR isn’t bad, but it’s definitely not as well tuned as it is in SDR.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

The biggest difference after calibration was in HDR Filmmaker mode. SDR was already very good out of the box, so we didn't have much work to do there. In HDR, however, we were able to rein in how the QN80H handled brightness; it had been making most scenes too bright. After calibration the picture is calmer, more natural and much closer to a faithful reproduction.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

The digital image processing in the Samsung QN80H is handled by the second-generation NQ4 AI processor. It's a chip we've already seen in previous Samsung models and it still performs very well, especially with lower-resolution content. The image is effectively upscaled to 4K, but without excessive sharpening and without making it feel like the TV is trying to forcibly enhance the source material.

The "Noise Reduction" feature also proves useful. It can noticeably reduce posterisation and visible banding in lower-quality material, especially in low-bitrate streaming. However, you should remember it doesn't work without side effects. It can remove some film grain and slightly smooth the picture. So with a good-quality source we'd leave this feature turned off. If, however, banding and uneven tonal transitions bother you more than the loss of some grain, "Noise Reduction" can be a really useful addition.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

Motion blur and motion handling on the QN80H are really good, mainly thanks to the fast panel. In 4K the screen refreshes the image at up to 144 Hz, and when switched to Full HD and connected to a PC it can reach up to 240 Hz. That's new for Samsung TVs and a handy extra for people who want to use the TV for PC gaming. We were more interested, though, in how the QN80H performs at 120 Hz, because consoles use that refresh rate. It does very well. The panel doesn't suffer much from the smearing typical of VA panels; faint trails behind moving objects are mostly visible on dark backgrounds. That's not something that would interfere with normal sports watching or gaming. The TV also has a motion smoothing system that Samsung calls "Picture Clarity". You can set judder reduction and blur reduction separately, so it's easy to tune it for films, sport or your own preferences.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.

The Samsung QN80H is a TV that performs very strongly when it comes to gamer-focused features. The biggest new feature for 2026 is DLG mode, which allows refresh rates up to 240 Hz when the image is switched to Full HD. It's an option aimed mainly at PC users, but it also shows that Samsung is still investing heavily in the gaming side of its TVs. The list of advantages doesn't end there. The QN80H has four full HDMI 2.1 ports, which at this price point still isn't standard. So you can connect multiple consoles, a PC or a soundbar at once and not worry about which port supports the full video capabilities. The TV also supports VRR, ALLM and HGiG, so it's hard to fault its basic feature set.

A downside is the lack of Dolby Vision, which could matter especially for Xbox Series X owners. However, this isn't a flaw that rules the QN80H out as a gaming TV. Samsung does have a feature that most manufacturers still lack, namely its proprietary motion smoothing, Game Motion Plus. This motion smoother also works in game mode, improving the smoothness of titles running at 30 or 60 frames per second without a drastic increase in input lag. In practice, Game Motion Plus can make a much bigger difference than Dolby's codec, especially in more demanding games that don't offer a 60 fps mode. The image becomes noticeably smoother, while controls remain sufficiently responsive. So despite the lack of Dolby Vision, the QN80H is still one of the best-equipped gaming TVs in its class.