Hisense U7Q vs Samsung Q6F (IPS)

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

Unfortunately, the Samsung Q6F is a very dark model. Its peak brightness in HDR does not exceed 250 nits, which is definitely too low to even talk about any "high dynamic range" or HDR effect. In practice, it's better to stick to content in SDR format, which simply looks more predictable on this TV. Another issue is the global dimming technique – in scenes with a lot of black, the TV drastically dims the entire screen to artificially improve the black levels. This results in the image becoming even darker, with brightness sometimes dropping below 100 nits. The only consolation is the QLED technology, but even here it's average. The applied quantum dot layer is not of the highest quality, as the coverage of the DCI-P3 colour gamut does not exceed 90%. Because of this, colours in HDR content may simply appear unsaturated.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

We tested the television in Filmmaker mode, which showed us two completely different sides of this model. Looking at SDR content, we were honestly shocked at how good this television looks straight out of the box. It was really hard to pick on anything here. Despite a slight 'messiness' in white balance and some slightly brightened details in the blacks (which directly stems from the IPS panel construction), colour errors hovered around the '2' level. This is not only a surprisingly good result but rather phenomenal, considering the price of the device.

On the other hand, what the Q6F showed in terms of colours when switched to HDR mode was a very unpleasant surprise. The errors in colour reproduction and palette were so massive that our charts literally ran out of scale. Of course, since Samsung even in such a budget model offers very extensive calibration options, we decided to approach the issue professionally and see what could be done during calibration.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

After our calibration, the colours in SDR mode looked even better – the result is truly surprising, as colour errors at a level of "1" are something typically seen in devices costing several thousand dollars. In this respect, the Q6F is really a great screen for everyday television, less demanding series, or movies. Unfortunately, our intervention in HDR mode did not yield a noticeable improvement. The television, due to its weak blacks and low coverage of a wide colour gamut, still has significant issues with proper colour saturation, especially reds. This is an example of a device where HDR primarily exists as a label on the box – for everyday use, we definitely recommend watching content in SDR format.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

Q6F handles upscaling lower resolution content to native 4K very well. The scaling is surprisingly good, even for such an inexpensive QLED model. The only downside is when watching very low-resolution materials like 576p (typical for old DVD players) – the image may appear slightly cropped. This is because the TV does not allow the option to turn off the Overscan feature, which is a common issue with Samsung devices.

The situation is completely different when it comes to digital processing, or the attempt to smooth the image of unwanted artifacts. Here, the TV completely fails. Although in the menu we find a feature called "Noise Reduction," it does not produce any noticeable results regardless of the slider setting. The only thing it seems to do is introduce undesirable errors into the image. Despite its presence in the system, we definitely do not recommend using it.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

The 60 Hz panel in the Samsung Q6F is standard in this price range, making it a rather average model for dynamic sports or gaming. However, when it comes to movies, the TV performs quite well thanks to its smoothing feature. The "Motion Vibration Reduction" option allows you to adjust the motion smoothness to your own preferences – from preserving a cinematic feel to full smoothness.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.

We won’t beat around the bush – the Q6F is not a television designed with gamers in mind. While it does include features like ALLM (Auto Low Latency Mode) and VRR frame syncing for consoles, that's pretty much where the list of advantages ends. Beyond these basics, the television offers nothing more that could satisfy those who spend a lot of time in front of a console. It's a real shame that a useful tool like Game Bar, which allows for quick control of game parameters in higher-end Samsung models, is missing here. In terms of gaming, this is an absolutely basic model and it will only suit 'casual' gamers.