Hisense U7Q vs Philips OLED820

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

When it comes to HDR quality, the Philips OLED820 uses the same class of WOLED panel found in its biggest rivals – the LG C5 and the Samsung S90F. This means we can expect really solid results. This year, mid-range OLED panels can exceed the threshold of a thousand nits, and the tested model reaches around 1300 nits in some films. This is an outstanding result, allowing the director's vision to be conveyed with incredible precision, as this is the brightness range in which modern productions are mastered. Of course, there are situations where even the OLED820 has to compromise. Full-screen scenes flooded with white, like those in the film The Meg, can drop brightness to 400–500 nits, which clearly diminishes the effect. This is a characteristic of OLED technology that has not yet been fully eliminated. Despite this limitation, it's hard not to appreciate the HDR in this model – high luminance and a wide coverage of the DCI-P3 colour palette at 99% make the image look simply fantastic.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

The colour reproduction in the factory settings really surprised us, and in a positive way. The Philips OLED820, switched to Filmmaker mode, immediately showed that it was quite well tuned in terms of colour. The white balance was relatively accurate, although there was a slight deficiency in the blue hue, which sometimes gave the image a slightly yellowish tint. However, this is not a drawback that particularly interferes with everyday viewing. A bigger problem arose with the brightness characteristics. The gamma chart clearly deviated from the ideal, as the line was below the expected values, causing the image to be excessively brightened, and the colours looked as if they were covered with a light milky filter. This effect was also noticeable in tests using the Colour Checker pattern, where more pronounced errors appeared.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

After calibration, both the Filmmaker mode and the gaming mode improved quite a bit. A slight adjustment of the white balance and enhancement of the brightness characteristics yielded excellent results with SDR content – the image looked nearly perfect, natural, and very close to the reference. For HDR material, the situation was similar; the colours looked fantastic, and it was hard to find fault with anything. However, we did notice a certain characteristic, which we had already pointed out when comparing scenes from the film Billy Lynn. The analysis of the EOTF curve showed that the TV has a slight tendency to dim details in the blacks, meaning that the darkest parts are not always displayed exactly as the director intended. Nevertheless, the effect after calibration is superb, and the OLED820 is emerging as one of the more interesting screens in its class. A little bit of fine-tuning is all that’s needed, and there’s really nothing to worry about.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

Fortunately, the earlier effects of the mentioned posterisation can be quite effectively mitigated. The "distortion reduction" feature set to medium handles unwanted colour banding well, improving the smoothness of tonal transitions. It does sometimes work a bit too aggressively and smooths out some details – such as the minor imperfections of the actors’ skin – but despite that, it can be considered worth using without major compromises. The upscaling in the OLED820 also performs well. The test image with the model is exceptionally soft, sometimes perhaps too much, although this can be remedied with a slight increase in sharpness in the picture menu – that's a matter of individual preference. The absence of overscan issues with very low-resolution content is also commendable, allowing us to not worry about the image being unnecessarily cropped.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

Motion fluidity is an area where OLEDs always shine, and the Philips OLED820 confirms this rule. The panel itself offers a refresh rate of 144 Hz, which will mainly benefit PC gamers, but even with standard TV sources or consoles, where it operates at 120 Hz, motion is fast, sharp, and simultaneously smooth, without any signs of smearing. This is thanks to the remarkable response time between pixels, which ensures the image maintains clarity in every dynamic scene. The manufacturer has also added their own smoothness enhancer called "Motion Style." In the menu, we find two sliders – the first, responsible for smoothness, allows for the adjustment of the number of artificially added frames in films. This way, we can choose a raw, cinematic character with clearly visible film frames or a more theatrical image with smooth motion. The second slider is for motion blur reduction, particularly useful in sports broadcasts. Here, we definitely recommend setting it to the maximum value, as the effect is truly excellent.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.

The Philips OLED820 is one of the most comprehensive TVs for gamers. Onboard, we find practically everything one could expect: two HDMI 2.1 ports with full bandwidth of 48 Gbps (shame there aren't four), Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), support for Dolby Vision in games, and a good implementation of the HGiG mode. The TV also handles lower resolutions at 120 Hz without issue, so you can count on great flexibility when choosing different picture modes on your console. Philips also adds a Game Bar – a panel that allows you to change picture modes, add a crosshair, or preview parameters. Although it looks a bit clunky and is less refined than its competitors, it gets the job done. In practice, therefore, the OLED820, in addition to a full set of four HDMI 2.1 connections, offers almost everything a gamer could need.