Hisense U7Q vs LG QNED86A / QNED85A / QNED87A

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

Against the backdrop of contrast and black, the brightness of the QNED86A and the overall HDR effect fare much better. It's a television that can achieve around 700 nits under the best conditions, so in terms of luminance alone, there’s nothing to be ashamed of. As a result, scenes with strong lights, explosions, flashes, or bright parts of the landscape – look clear and can make an impression. Interestingly, even in tougher moments with small, contrasting elements on the screen, the television does well with backlighting and details are quite visible. The problem arises when there are many dark tones. The lack of effective local dimming means that black virtually disappears, and instead, we get a grey glow spreading across the entire screen. This kills the depth effect and causes the image to appear flat, as if it lacks cinematic character. In bright animations or family films with vibrant colours, this won't be an issue, as the colours and bright light dominate. But in horror films or productions set in darkness, these limitations are strongly felt. As a consolation, it’s worth noting that the QNED86A is essentially a QLED television with an LED PFS filter, which gives it very good coverage of wide colour gamuts. Both the DCI-P3 palette and the wider BT.2020 perform solidly here. This means that colours in HDR films are saturated, juicy, and have the right depth – even if the black itself is disappointing, the colours can save the viewing experience and make the image look appealing.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

We primarily tested the QNED86A in Filmmaker mode, which is designed to provide the most faithful picture. Unfortunately, right out of the box, there were quite a few shortcomings. The most glaring issue was the poorly calibrated white balance – there was a lack of blue, which caused the overall image to take on a slightly yellowish, and sometimes even an orange hue. An even bigger problem was the way the television manages brightness. Due to its technical limitations – that is, local dimming functioning only along the edges of the screen – the QNED86A has a tendency to oversaturate entire scenes. This is where the flattening of the image that we mentioned earlier comes from. Instead of clear depth and contrast, we get something akin to "boosted brightness," which, in the long run, can strain the eyes.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

What was saved in the QNED86A6A is undoubtedly the colours. After calibration, the white balance was set with great precision, ensuring that deviations on the Colour Checker palette mostly did not exceed the visibility threshold for the human eye. In other words – the colours finally looked natural, without strange yellow or orange tones that had previously marred the perception. Unfortunately, even the best calibration cannot overcome structural limitations. The already mentioned very modest number of local dimming zones and their unfortunate placement meant that the analysis of the EOTF curve in films still showed noticeable scene over-exposures. The image tended to flatten, lacking cinematic depth. Fortunately, this effect is not as visible in older productions or in SDR content. There, calibration really does its job and allows the QNED to be tamed so the image can be pleasing. However, the specifics of this construction – especially the contrast issues – cannot be completely bypassed.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

If someone is worried about potential "steps" when blending colours, the QNED86A has a simple solution for that. Just turn on the feature called Smooth Gradation and set it to the medium level. Then the TV really smooths out all those unwanted transitions – especially in older productions – and it does so in a way that the film grain doesn’t disappear, nor do any strange artefacts appear. In other words, you can use it without any worries.

The upscaling itself also turns out quite well. Of course, there are no miracles here – with poorer quality sources, you can notice characteristic jagged edges. Fortunately, there is a sharpness slider in the menu, and if someone prefers a more "soft" image, it can be quickly adjusted to their own taste.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

QNED86A has been equipped with a 120 Hz refresh rate panel, so right from the start, it can be said to be suitable for both sports and gaming. And indeed it is – the picture looks smooth, and motion blur isn’t too much of an issue. IPS panels have always had a bit of a problem with this, and here too you can sometimes notice slight blurring, especially in very dynamic scenes, but it’s not something that ruins watching a match or a fast-paced game. For cinema and sports fans, LG has included the traditional TruMotion smoothing feature. In the menu, we have two sliders – one for movies (De-Judder), and the other for sports (De-Blur). The first adds missing frames and allows you to adjust the character of motion – from raw, cinematic to a more fluid, “theatrical” feel. The second improves sharpness during dynamic actions, so it’s worth turning it up a bit if you watch a lot of sports.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.

When it comes to gaming, the LG QNED86A6A is a complete tool. It features four HDMI 2.1 ports with a full bandwidth of 48 Gb/s, which means that whether you connect a PlayStation 5, an Xbox Series X, or a powerful PC – everything will work in full 4K at 120 Hz with support for all functions. This is a significant advantage, as some competitors still only feature two such ports, which can be troublesome when dealing with multiple devices. It also includes VRR, or variable refresh rate, which eliminates screen tearing, and ALLM, which automatically activates game mode when the console powers on. Dolby Vision Gaming is included as well, alongside proper implementation of the HGiG format, so titles that support these formats look livelier and more detailed. Additionally, there's the Game Optimizer – a kind of control centre for gamers. From this interface, you can view image parameters in real time, quickly switch modes, activate additional features, or adjust picture settings to your own preferences. The LG QNED86A6A has basically everything you would expect from a modern gaming television.