Hisense U7Q vs LG QNED80A6A (VA)

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

Let's talk now about how this TV shines. If you’re expecting dazzling light effects, we need to cool your enthusiasm. The LG QNED80A is a moderately bright television. Our measurements in most film scenes indicated values around 350-400 nits. That’s not enough to speak of a full, cinematic HDR experience and the feeling of that famous “high dynamic range” that flagship products offer. However, brightness is not everything. Although the QNED80A is not a “light monster,” it makes up for it in another key category: colours. This is where PFS technology comes into play, which LG marketers hide under the name QNED/NanoCell. With this trick, the TV offers a significantly wider colour palette than classic LCD constructions. In our tests, the coverage of the cinematic DCI-P3 palette reached a solid 93-94%. What does that mean for you? That even at lower brightness, when watching films in HDR, the colours will be vibrant, deep, and properly saturated. The image is not washed out but juicy, which is a significant advantage in this price range.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

It might seem that since the QNED80A is one model, it should offer the same picture regardless of the version. However, practice shows something completely different. Analyzing the variant with the VA panel in the best factory setting – that is, in Filmmaker Mode – we noticed a specific characteristic. This TV "out of the box" delivers a picture with a clear dominance of red and a deficiency of blue. Overall, it is very warm, almost hot. Many users might describe it as an "overly cinematic" picture, leaning towards sepia. Additionally, there is the issue of gamma curve – the TV has a tendency to slightly and artificially brighten scenes (gamma is too low), which causes the picture to lose some of its plasticity. The good news is that these are not panel errors, but merely software issues. As always in our tests, we performed professional calibration, which completely eliminated these drawbacks, restoring natural white balance and correct saturation.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

Was it worth spending time on calibration? Definitely yes. We managed to tame the initial, overly warm white balance and, most importantly, correct the gamma curve. The television stopped artificially brightening scenes, resulting in a deeper image. The biggest gains are visible in SDR content, such as when watching regular television, YouTube, or playing games without HDR. Here, the QNED80A shows its class – colour reproduction errors (DeltaE) fell below a value of 2. In technical terms, this means the errors are essentially invisible to the human eye. The image in everyday use has simply become very attractive, natural, and correct. The difficulties start with HDR content. Although we managed to improve the white balance, the EOTF curve (responsible for brightness at various levels) shows that the television still "interprets" the image in its own way. This results from the nature of the edge-lit backlighting with local dimming and the fact that LG gives the calibrator very little control over this parameter. In short: the television struggles to hide its hardware shortcomings, sometimes ignoring our commands. Nevertheless, the final image is significantly more accurate and pleasant to view than the factory settings, even if it still lacks a bit compared to studio perfection.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

In this category, the QNED80A turns out to be a true "dark horse". It's a fantastic, affordable television for those who often watch lower quality content – for example, from traditional cable TV. The processor used here handles upscaling incredibly well, enhancing low resolutions to native 4K. The image after processing is natural, smooth, and most importantly – it is not overly jagged or artificially sharpened. In the menu, we also find a dedicated option for smoothing tonal transitions in low-quality content. This feature works really effectively, eliminating the annoying "banding" of colours during heavy video compression. However, we must remain vigilant. Remember, we are not dealing with the top-tier processor known from flagship OLED models. In more challenging scenes, the system might struggle and introduce minor artefacts or distortions. Nevertheless, it's definitely worth giving this feature a chance, because in the majority of cases, the quality improvement is visible to the naked eye.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

We move on to a topic that may be crucial for many. Unfortunately, here we must point out the biggest "Achilles' heel" of the QNED80A model. This television is equipped with a panel that has a native refresh rate of 60Hz. There’s no denying it – at this price, we were hoping for more as we know that Chinese manufacturers can offer 120Hz screens for similar money. Due to this parameter, dynamic scenes in sports or fast-paced games are not the strongest point of this screen. Fortunately, LG has equipped the television with a proven smoothing system called TruMotion. It works quite well with film material (24 frames). We suggest playing around with the De-Judder slider – from our experience, setting it in the range of 2-4 provides the best compromise: motion becomes smoother, yet still looks natural, without the artificial "television theatre" effect.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.

Since we've already established that the QNED80A is a 60Hz TV, we must say it straight: we won't be gaming here at 120 frames per second at any resolution. Does this disqualify the device in the eyes of gamers? Not necessarily, especially for those "casual" players. LG decided to sweeten this technical limitation by packing in quite a few useful features. We have support for VRR (Variable Refresh Rate) in the range of 48-60Hz and an automatic game mode ALLM, which instantly reduces input lag upon detecting a console. We manage all of this via a very convenient, purple Game Optimizer menu (Player Panel), which has become LG's hallmark. The manufacturer deserves big points for consistency regarding HDR. Although the TV does not support Dolby Vision in games on Xbox consoles, LG adds a well-implemented HGiG standard. Thanks to this, even on a screen with moderate brightness, playing in HDR is clear, and the details in shadows and highlights are accurately rendered, rather than being "clipped".