Hisense U7Q vs Dreame S100

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

The Dreame S100 is a relatively bright television. In movie mode, the brightness we measured reached around 600 nits. This is a really good result, although not the highest considering the competition in this price range. In full-screen scenes, it's clear that the television can generate an image that hits the mark in terms of brightness. Unfortunately, when more complex scenes appeared on the screen, the local dimming algorithm in this model tried above all to maintain the deepest blacks. However, this came at the expense of the HDR effect – and in a drastic way. In such scenes, the brightness of the bright elements fell below 100 nits, which is a downright tragic result, far from any HDR effect. This aspect can be improved, but there are caveats. You just need to change the local dimming setting in the television's menu; however, then the blacks in such scenes simply turn grey. It's a pity that Dreame wasn't able to refine the local dimming algorithms better, and the S100 is another example that the number of local dimming zones doesn't always translate into a better picture. As a consolation, it's worth noting that the Dreame S100 is marketed as a 'QLED' type television, although it actually uses a PFS LED filter. As a result, the colours are appropriately saturated, and our measured DCI-P3 colour gamut coverage exceeded 94%.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

We tested the Dreame S100 in "movie" mode and definitely recommend using this setting for watching all kinds of content. Interestingly, in the deeper settings of the TV, we also find a dedicated "Filmmaker" mode, which is now available from almost every manufacturer. However, in the case of the Dreame S100, we do not recommend using it – it blocks all settings related to the picture and does not allow for any configuration in the menu - not even a motion smoother. So how do the factory colours fare in the S100? Not too bad, but not great either. The TV itself had a noticeable blue tint, which is clearly evident in our white balance measurements. As a result, the picture was artificially brightened, and the colours had a slight bluish tint. This is also confirmed by the Color Checker palette, which showed how the colour samples leaned towards blue, generating quite significant colour errors. On the other hand, the picture looked definitely better in HDR mode, where the colour errors were not as prominent, although they were still far from ideal. Here, the white balance was also too heavily skewed towards blue, causing quite significant errors in color reproduction.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

The Dreame S100 has proven to be a device very amenable to professional calibration. In its menu, we found a plethora of advanced options that allowed us to effectively correct factory errors. Thanks to the advanced white balance correction – both in SDR and HDR content – we completely eliminated excess blue components. The image instantly became much more natural and pleasant to view. After fully tuning the colours, the errors in the Color Checker test dropped below a Delta E value of 2-3. For the average viewer, this means that any colour distortions became almost impossible to see with the naked eye. It's really a nice surprise, as often new brands in the TV market have significant problems with the correct implementation and functioning of sliders in the calibration menu. Here, everything worked as it should. The only thing we need to criticise is the way the TV manages its brightness in HDR. Due to the specific nature of the local dimming algorithms, our measured EOTF curve shows anomalies. In places where high highlights should appear, there is a slight bump in the curve above the reference line. In practice, this results in unnatural brightening of certain, the brightest elements in movies or games. Despite this minor flaw, professional calibration brings a huge, very positive change to this model.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

For scaling and digital processing in the Dreame S100, the technology used is proudly called Dreamind™ Pro AI by the manufacturer. However, it must be clearly stated that this is not a proprietary processor but rather a marketing term for a chip from MediaTek – specifically, the model MT5889. Unfortunately, we are talking about a rather outdated unit from a time when MediaTek lagged significantly behind the competition in terms of performance. This, unfortunately, has a direct impact on the image, as this chip also handles that. The upscaling in the S100 is fairly average, and the processor has a tendency to artificially over-sharpen edges (fortunately, this can be somewhat tempered with the sharpness slider in the menu). In the options, we also find a feature called "Contour Smoothing," which theoretically is supposed to improve tonal transitions. In practice, it contributes almost no improvement – setting it to any level rarely eliminates visible colour banding, but it can unnecessarily blur elements of the image that should remain sharp.

Another issue is the phenomenon of overscan (cropping the edges of the frame), which is practically visible all the time. Although there is the possibility to set the screen to display the full frame in low-resolution materials, it requires activating the aforementioned Filmmaker mode. And as you may know, this mode completely blocks any changes to other sliders in the picture menu. In our test tables, we noted that the television offers an option to disable overscan, as such a function technically exists in the system – however, in everyday use, while maintaining reasonable picture settings, you will not be able to take advantage of it.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

When it comes to motion fluidity, the Dreame S100 performs really well. It features a 144 Hz refresh rate panel, although in reality, the vast majority of people using it in a conventional way will still be limited to 120 Hz (as this is what today's hardware allows aside from PCs). Thanks to the high refresh rate, the image in motion remains really sharp, largely due to the well-functioning MEMC motion smoother. In the menu, we find predefined modes that enable the TV to efficiently generate artificial frames, which effectively enhances the fluidity of dynamic sports shots, but also helps eliminate motion judder in film and TV series material recorded at 24 frames.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.

The Dreame S100 seems almost like the ideal screen for gamers. The television is equipped with 2 HDMI 2.1 ports with a bandwidth of 40 Gbps, allowing features such as automatic game mode (ALLM) or VRR frame synchronization in the range of 48-144 Hz to work seamlessly on consoles. On board, we also find a well-designed gaming panel (Game Bar). It allows you to continuously preview the most important parameters - from the activated picture modes, to the number of frames rendered by the console, right through to the option of adding a crosshair in the centre of the screen. All of this looks great on paper; however, the biggest issue with the S100 is its implementation of HDR in games. The television does not have a correctly implemented HGiG format. This means a clueless user may misconfigure the console during the initial setup of the screen. Poor configuration can result in an image that is too dark or overexposed (as a guideline: we suggest setting the brightness in the Xbox console menu to around 600 nits, and in the PS5 to 12 clicks). The Dolby Vision format also proves problematic, as it often did not activate at all on the XBOX – Dreame S100 line. And when it was eventually activated, playing was impossible due to the very high input lag often exceeding 100ms. If the manufacturer manages to improve the HDR gaming experience with an update, the S100 will be truly outstanding hardware for gamers. For now, however, compromises must be accepted.