Hisense U7Q vs Blaupunkt UGC5500S

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

We won’t beat around the bush here – if you’re looking for a TV strictly for cinematic HDR experiences, then you’ve come to the wrong place. Unfortunately, the Blaupunkt UGC5500S is not a machine built for such challenges. This is primarily due to its very low brightness, which we measured during our tests. A result of around 250 nits on movie screens speaks for itself. It’s simply too little to even consider any real HDR effect. To be honest, everything displayed in this format can confidently be seen as a somewhat “enhanced” SDR mode. We expected this, as practically every device in this price range falls short in this area, but we feel it’s our duty to warn you. Manufacturers love to brag about HDR compatibility on the boxes, but in reality, this format simply doesn’t exist here – it lacks the “fuel” in the form of brightness.

The situation is further complicated for Blaupunkt, as we’re dealing with a panel that has very basic coverage of the DCI-P3 colour gamut, reaching only about 80%. You won’t find any advanced coatings to expand these capabilities (like quantum dots), which means scenes that are supposed to burst with richly saturated colours appear simply underwhelming on this screen. Therefore, we have a particular piece of advice for you: don’t force HDR mode on this model. If you have the option in the streaming app settings – just turn it off. By sticking to the classic SDR mode, you’ll be sure that the TV won’t try to “enhance” something that it can’t handle hardware-wise.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

We also took a close look at how Blaupunkt handles colours in movie mode, and here the matter is, to put it simply, twofold. We must once again clearly separate what we see in the standard SDR format from what happens when HDR is switched on, as they are two completely different worlds. Let's start with the better side of the coin. If you're planning to watch traditional TV, YouTube, or older films on this television, you can count on really well-tuned colours. In our test sample, the white balance in movie mode performed exceptionally well, which honestly surprised us. Of course, to avoid being too rosy, we noticed some drawbacks. Looking at the gamma charts, we observed that the processor struggles with properly dimming the image in its brightest areas. Additionally, there is quite a strong, at times overly aggressive, red saturation, which resulted in visible errors in reproducing certain shades. Despite this, overall, the image in SDR is simply solid and watchable without a grimace on your face. Unfortunately, the magic fades when we re-enter the world of HDR. Here, Blaupunkt behaves as if we suddenly switched it to store mode, and in its worst rendition. The excess blue in the white balance is so significant that it’s glaring, ruining any realism in the scene. Furthermore, the television interprets brightness very loosely, which, upon analysing the EOTF curve, clearly showed that for most of the time, colours simply appear washed out and lacking depth. This is also perfectly evident in the colour errors that become apparent in this mode. Once again, we are left with the same conclusion: Blaupunkt in SDR mode looks significantly better and more natural than in HDR, which seems to be forcefully added without proper refinement.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

It may sound like a joke – pulling out professional measuring equipment for a TV that costs around a thousand złoty / 250 dollars, but we wouldn’t be ourselves if we didn’t check it. The question is: does such cheap gear give us any leeway in terms of calibration? To your surprise, the answer is: yes, absolutely. In the Blaupunkt UGC5500S menu, we found surprisingly many options that allowed us to effectively work on the picture. These aren't just empty sliders; these are concrete tools that enabled us to make use of our measurement sensors and software. In SDR mode, the effects were visible to the naked eye. We successfully eliminated the problem we mentioned earlier – that excessive, almost artificial saturation of reds. We also fixed the issue with the incorrect dimming of the brightest parts of the image. After calibration, the picture in standard format became significantly more balanced and simply correct. When it comes to HDR, the situation was more complicated again. While we managed to “tame” that aggressive blue tint in the white balance, it was clear that we were fighting a bit of a losing battle. Even after changing the settings, the TV still tried to interfere with the picture in its own way, as if the electronics knew better than we did how the scene should look. To top it off, there's the hardware barrier that no slider can overcome – colours in HDR still remain undersaturated. This simply results from the quality of the panel itself; it physically cannot produce the most vivid colours. To summarise this point: if any of you ask whether it’s possible to calibrate a TV for “a grand”, we respond with complete conviction: it is possible.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

If you're hoping that the processor in this model will magically "fix" the poor quality signal from your cable TV or old movies from YouTube, we must disappoint you. The capabilities of this television end at absolutely basic upscaling, which is simply stretching the image to a higher resolution. It does this correctly in that the image is not blurry, but there is no mention of any intelligent sharpening or adding details. Worse still, Blaupunkt is completely devoid of any functions to reduce unwanted tonal transitions. If the material being viewed shows what is known as banding (ugly "steps" instead of a smooth transition of colours, e.g., in the sky), this television will display them in all their glory. Additionally, the television has a tendency to slightly crop the edges of the image. Instead of displaying 100% of what the source sends, Blaupunkt slightly zooms in on the frame, causing us to lose details that are at the very edges of the screen. In summary: in the category of digital "enhancement" of the image, Blaupunkt simply performs poorly. We receive a raw, unprocessed signal, with all its flaws.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

When it comes to motion fluidity, Blaupunkt has nothing to defend itself with. A 60 Hz panel at this price is standard, so none of us expected a perfectly sharp image in fast action scenes or during a match. However, the biggest drawback of this model is that you won’t find any digital motion smoothers in the menu. The manufacturer hasn’t given us any room for manoeuvre – nothing can be smoothed out or the image adjusted to our personal preferences. The picture is always "raw" and we receive it exactly as it is transmitted by the source. For fans of cinematic "jumping" images, this might be good, but the rest simply has to get used to the lack of any motion enhancement.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.

When it comes to gaming on the Blaupunkt, we weren’t expecting miracles and indeed – the list of features isn’t very long. However, there are two interesting points worth mentioning, as they might be significant for some of you at this price. The first advantage is that the TV quite smoothly detects the connected console. Thanks to the ALLM (Auto Low Latency Mode) feature, the device knows when you start gaming and automatically switches to low latency mode. This is convenient because you don’t have to fiddle with settings every time to ensure input lag doesn’t spoil the fun. The second point is a real curiosity that surprised us. Despite it being a 60 Hz panel, the Blaupunkt can display a 120 Hz image at Full HD resolution. Sure, we lose 4K details, but for those playing more dynamic, online shooters where smoothness is more important than resolution, this is a really nice and unexpected addition in such an affordable device. Other than these two points, you won’t find anything more here. There are no advanced smoothness enhancement systems for gamers or extensive gaming menu bars. It’s a simple screen for occasional gaming.