Hisense U7Q PRO vs TCL C7L

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

The TCL C7L is without doubt an extremely bright TV. In synthetic tests with static patterns it can reach peak brightness of around 2800 nits. That's a phenomenal result, given the price bracket it occupies. Unfortunately, tests with real film scenes aren't as spectacular as measurements using white squares. Brightness in real HDR shots falls in the C7L to around 1200 nits. That's still very good, because the vast majority of modern films are mastered to about that level. However, when small, pinpoint elements appear on screen, the brightness of those details drops drastically, even to roughly 400 nits, which somewhat weakens the HDR effect. The TV does this deliberately to preserve deeper black levels and to avoid a large halo of light. That's understandable to an extent, but it also shows that Mini LED technology is not without compromises in this area. As for the HDR experience itself, alongside brightness the key factor is of course colour. And thanks to the use of new 'super' quantum dots, the colours are simply outstanding and among the best on the market. The TV can achieve very wide coverage of the BT.2020 and DCI-P3 colour gamuts, matching the best RGB Mini-LED displays with ease. Best of all, the C7L can maintain such high colour saturation regardless of the scene shown, which is often a problem for competing RGB Mini-LED TVs.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

When it comes to out-of-the-box colours, a new feature in TCL TVs – including the C7L model – is the presence of a new picture mode called Filmmaker Mode. This is significant news, as such a mode was not previously available from this manufacturer. By design, as the name suggests, the picture in this setting is intended to be delivered with the full intent of the film's creator. After our tests, we can confirm that it is undeniably the best built-in mode in this TV if you value true-to-life colour reproduction straight out of the box. However, we certainly wouldn’t say it is perfect. Like most devices on the market, this C7L also had its factory faults. The white balance in Filmmaker Mode leaned towards a slightly greenish-yellow hue, mainly due to an excess of green component and a noticeable lack of blue. Of course, for the average viewer, this won’t be a drastic flaw, but if you value perfect whites, natural skin tones, and harnessing the full potential of these new "super" quantum dots from the structure, then the TV is begging for professional calibration.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

After a professional calibration we managed to greatly improve performance in the out-of-the-box Filmmaker Mode. After our adjustments the errors in the ColorChecker test and across the wide colour gamut dropped below the threshold of human perception, that is below a value of 3, which is a very good result. The TCL C7L clearly benefits from such treatment in terms of colour fidelity and it's hard to argue otherwise. A bit worse, however, is brightness management with HDR content after calibration. As I described earlier, even though we set this model up correctly, when you play real film scenes on the television it can handle its brightness in a rather peculiar way. It often brightens certain elements on screen contrary to the filmmaker's intent, which is clearly visible on the EOTF curves measured in specific films. Despite this defect, or rather a specific characteristic of this television, one thing is undeniable: after calibration the C7L was able to reproduce colours accurately.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

This could, in a sense, be called the Achilles' heel of the C7L. Unfortunately, this TV uses an older MediaTek chipset, the Pentonic 700, which has never been known for exceptional image processing. You can see that clearly in the operation of the progressive smoothing function, which is responsible for reducing jagged edges and removing digital noise. It simply performs very poorly — set to low, its effectiveness is practically nil. The only small plus is that the algorithm doesn't introduce extra artefacts or unnecessarily blur fine detail. Upscaling, that is scaling lower-resolution sources up to 4K, fares a little better. It's simply adequate and nothing special compared with the competition. It's hard to deny that the C7L would benefit greatly in this area if the manufacturer opted for the newer Pentonic 800 processor, which is now appearing in an increasing number of rival models.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

TCL C7L uses a native 4K panel with a 144 Hz refresh rate, which at lower resolutions when used with a PC can even reach 288 Hz. These are, of course, very high figures and look good on paper, but in everyday use it's worth remembering that almost all dynamic content you play on this TV will still run at around a maximum of 120 Hz. To tame that motion, the TV's menu includes a motion smoothing system called "Motion Clarity". It offers several preset modes, including a user mode that we strongly recommend you set manually using our tried-and-tested guides on our YouTube channel. You get two key sliders there. The first, "Blur Reduction", reduces smearing and improves sharpness in dynamic 60 fps material, such as live sports broadcasts. The second slider, "Flicker Reduction", lets you add artificial frames to films and series shot at cinematic 24 or 30 frames per second. That, of course, completely gets rid of the annoying judder during camera-move shots.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.

When it comes to gaming, the TCL C7L is simply an outstanding TV for players. With two full‑bandwidth HDMI 2.1 ports at 48 Gbps, you get access to all the key features required by console owners and high‑end PCs. It offers a well‑working ALLM mode with very low input lag and VRR frame sync that operates across an impressive 48 to 288 Hz range. Importantly, unlike some rivals, TCL has implemented the console HDR10 HGIG profile correctly and supports Dolby Vision in games. The package is rounded off by a very well designed player panel, the Game Bar, which even lets you edit its appearance and change the theme so it perfectly matches the look of your console.

The only thing you can — and should — criticise is that the TV only provides two full HDMI 2.1 ports, while the other two are older HDMI 2.0. That creates quite a practical problem, because one of those fast ports also handles the eARC (enhanced Audio Return Channel). In practice, that means if you connect a soundbar or home theatre system to the TV, you’ll be left with only one free HDMI 2.1 input. If you have two consoles or a console and a powerful PC at home, you’ll unfortunately have to give something up or keep swapping cables at the back if you want convenient control of your audio system.