Hisense U7Q PRO vs Sony BRAVIA 2 II (S25M2)

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

Sony Bravia 2 II isn't a particularly bright TV and unfortunately that's immediately obvious in HDR. In our measurements brightness stayed around 300 to 330 nits, which is far too low for the brightest parts of the image to look truly impactful. In practice HDR here doesn't differ that much from regular SDR. Bright highlights, the sun or lamps are of course visible, but they lack the intensity you'd expect from HDR content. The Bravia 2 II is therefore much better suited to standard SDR material, where its limited brightness will be least noticeable.

Colour gamut coverage

The Sony Bravia 2 II also doesn't impress when it comes to colour. The TV doesn't use any extra gamut-expanding filter, such as the quantum dots found in QLED sets or a PFS phosphor layer. In our measurements it covered about 78% of the DCI-P3 gamut and roughly 57% of the very wide BT.2020. That's definitely too little to deliver truly saturated colours in HDR material. More intense reds, greens or turquoises will simply be less striking than on TVs with an expanded colour gamut. The Bravia 2 II is much better matched to the standard Rec.709 gamut used for films, series and SDR broadcast.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

The out-of-the-box colour reproduction in Kino mode was really quite good, at least for ordinary SDR material. The Bravia 2 II had a slight tendency to boost reds, which made some colours lean a bit warmer, at times with a faint pinkish tint. That wasn't a major fault and during normal viewing the picture still looked fairly natural. There was a bit more going on with image brightness. Looking at the gamma curve, Sony doesn't stick perfectly to the reference value. The darkest areas are slightly lifted, while as brightness increases the gamma gradually rises and a large part of the image becomes darker than it should. However, the difference isn't big enough to seriously bother during everyday watching. Overall, SDR straight out of the box performs quite decently.

The situation is much worse in HDR. We've already mentioned the limited colour gamut, but on top of that the Bravia 2 II quite aggressively manipulates image brightness. The EOTF curve sits below the reference for much of the range, which means the TV renders most mid and brighter parts of the scene darker than the source material intends. Only towards the very end of the range does the curve flatten out, as the panel reaches the limits of its capabilities. Combined with a peak brightness of around 300 nits, this gives HDR that not only lacks much punch but can simply look too dark.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

Calibration did a lot for the Bravia 2 II, especially with SDR content. Above all, we managed to even out the white balance and tidy up the gamma, which now stays much closer to the reference value. As a result, the image no longer has the earlier pink cast, and the brightness across different areas is much better organised. You can also see it in the colour errors, which after calibration dropped to a very low level (with only minor issues in the most saturated reds).

We also partly managed to rein in the Bravia 2 II in HDR, especially in the way the TV handles image brightness. However, there is one thing no calibration can fix: the panel's capabilities. A narrow colour gamut means the TV physically can't reproduce the most saturated colours recorded in HDR content. On top of that, the low contrast of the IPS panel causes darker scenes to be covered in a grey haze, which robs colours of some of their depth. So we can improve how the Bravia 2 II uses its capabilities, but we can't overcome the panel's inherent limitations.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

Upscaling on the Bravia 2 II performs quite well and the TV maintains the standard we've come to expect from Sony. Lower-resolution material is sensibly upscaled to 4K, and the image is slightly smoothed without excessive edge sharpening. It's less successful at dealing with content that shows visible compression artefacts. That's down to the "Digital Noise Reduction" function, which on the "High" setting can smooth some ugly banding. The problem is it does so quite aggressively and, along with the imperfections, removes a lot of fine detail, including natural film grain. What's more, when there's more motion on screen its effectiveness drops considerably and the improvement is minimal. For that reason we generally didn't use this feature for everyday viewing.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

Bravia 2 II uses a 60 Hz panel and, for what it is, handles motion quite well. However, bear in mind it’s an entry-level panel and its limitations are especially noticeable with sports. The TV can’t interpolate 50/60 fps material to a higher refresh rate, so it can’t further improve the sharpness of fast-moving objects. For films and series there’s a conventional motion-smoothing feature that can reduce the judder typical of 24 fps material.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.

The Bravia 2 II isn’t a TV that’s particularly suited to gaming, and the feature list makes that clear pretty quickly. You basically only get automatic low-latency ALLM and a simple Game Bar where you can view basic signal info and change a few settings. That’s where the positives end. The TV doesn’t support VRR or 120 Hz (not even at lower resolutions) and on top of that it has problems correctly implementing HDR HGIG. It’s fine for occasional console play and, thanks to low input lag, the controls remain responsive, but if you’re after a TV primarily for gaming the Bravia 2 II is a significantly limited choice.