Hisense U7Q PRO vs Samsung QN90F / QN92F

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

Samsung QN90F can really shine with brightness. In our measurements, it reached even over 2200 nits, which directly translates to the viewing experience. In practice, this means that when a very bright scene appears in a film – for example, a sunrise in The Meg – the screen looks as if natural light is actually shining on us. This isn't just a number from a table, but a real sense of image intensity! However, the TV can't always deliver its full power. With smaller details, such as spotlights or lamps, brightness drops to 500–700 nits. This is a deliberate decision by the algorithms – by doing this, the contrast between large and small elements is better controlled, and the image doesn't lose balance. Importantly, this is still a huge improvement compared to last year's QN90D, where similar details were almost invisible, shining at just 200 nits. Here, the HDR effect is much more cohesive and credible. The only downside is the colours. The coverage of the DCI-P3 spectrum has plateaued at 91%, which can be considered a rather average result in this price range.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

The colour reproduction in the QN90F was tested in Filmmaker mode and, as is usually the case with Samsung TVs, this mode proves to be the best starting point straight out of the box. However, this does not mean that we are dealing with an image free of flaws. The white balance in SDR and HDR content was surprisingly good – colours didn't drift in any direction and even in its factory settings it looked solid. However, a problem arose with the gamma and EOTF curves, which determine how the TV manages brightness. Here, the QN90F significantly brightened the entire image, causing the black levels and colours to lose their intensity, and the overall effect resembled that of an applied milky filter. Fortunately, Samsung, unlike many competitors in the miniLED world, provides users with plenty of tools to control settings that we won't find in other manufacturers, such as Chinese brands. Therefore, we decided to see if we could squeeze the full potential out of the QN90F because we know that such a high series is capable of much more.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

After our adjustment of the settings, the QN90F showed what it’s really capable of – and we have to admit, it’s one of the best images we’ve seen on a miniLED screen this year. As we mentioned earlier, the white balance wasn’t a big issue even in the factory settings, but it was only after gamma calibration that we were able to get close to reference values. The same goes for HDR content, where the EOTF curve post-adjustment presents mature and consistent results. Indeed, in some films, you can notice that the smallest elements of the image are slightly brightened, and with a limited number of local dimming zones, there's still a risk of halo effect. However, it’s important to remember that such phenomena are characteristic of all miniLED TVs and it’s difficult to expect miracles even from the QN90F. The most important thing is that after calibration, the television displays an image that confidently competes with many OLED screens available on the market in terms of expressing the director's vision.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

QN90F handles upscaling very well. Materials in lower resolutions, even SD, are enhanced to a clear and sharp image, where a lot of background detail can be seen. This is a big advantage, as the TV makes older content or everyday television look significantly better than on most budget screens. However, the issue of overscan remains, which is the cropping of the screen edges that cannot be turned off on Samsungs. This can cause some subtitles on the screen to disappear or Auntie's face from the wedding on a VHS tape to be slightly cropped. 😉

The digital image processing also performs well. In the menu, we find a feature called "noise reduction," which can smooth tonal transitions and improve the viewing of lower quality materials, such as those from YouTube. In the medium setting, the effect is most beneficial – it doesn't heavily interfere with details while simultaneously eliminating the problem of "banding" in colours. However, it's worth noting that the feature can be quite aggressive and removes natural film grain in older movies, so it's best to use it sparingly.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

QN90F has been equipped with a panel that has a maximum refresh rate of 165 Hz, and while this advantage will mainly be appreciated by PC gamers, it’s still worth highlighting. In movies or sports broadcasts, we are limited to the classic 120 Hz, but this is not a cause for concern. In practice, the additional motion smoother is more significant here. Thanks to the "Motion Clarity" setting, we can adjust the picture to our own preferences. The blur reduction option is responsible for fluidity and ghosting in sports. Meanwhile, the "judder reduction" function improves motion fluidity in productions recorded at 24 frames, namely films and series. If we set it high, the film looks smoother and more fluid than it was actually shot. Lower values, on the other hand, preserve its cinematic "rawness" with the visible film frame.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.

QN90F has almost everything to become the perfect TV for gamers. Things like four HDMI ports, VRR, ALLM, or refresh rates reaching up to 165 Hz need no reminder. The Game Motion Plus mode deserves a big thumbs up, which is the proprietary motion smoothing technology for games. With it, you can add a few 'artificial' frames and make the image generated from the console look smoother than it should. This is a very unique solution in the world of TVs – competing systems usually do not offer this – and that's why Samsung has had a strong selling point among gamers for years, even despite the lack of support for the still niche Dolby Vision in games.

[UPDATE] We have updated our tests of Samsung TVs from the 2025 range due to the release of firmware version 1131, which restored the crucial HGiG feature for gamers.

So why do we refer to it as an 'almost' perfect screen? Unfortunately, just like in recent Samsung models, we've noticed a problem with the lack of HGiG functionality. This is a solution that allows the TV to leave control over tone mapping to the console, so that games look exactly as the creators intended. Worse still, this feature was previously present and disappeared after software updates. Instead of minor fixes, we got a step backward. It's a shame, because if it weren't for this lack, the QN90F could have been a truly ideal choice for gamers in the miniLED category.