Hisense U7Q PRO vs Samsung QN85F

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

Although more than twice the number of dimming zones compared to its predecessor did not result in a spectacular leap in black levels and contrast, we definitely felt it in the HDR effect itself. The QN85F is up to 50% brighter than last year's model and it makes a huge impression in dynamic scenes. Peak brightness can reach almost 1700–1800 nits, which is an impressively high result for this Mini-LED class. The best part is that almost regardless of the scene being watched, the HDR effect remains strong and vibrant. In four out of five test scenes, brightness was maintained around 1000 nits, a level that in most cases allows the viewer to feel the true magic of this format. Of course, in scene number 4 from the film Sicario 2, the limitations of Mini-LED technology become apparent – the brightness of the helicopter's subtle light drops to around 500 nits. This isn't an outstanding result, but it is still much more acceptable than last year's model. Samsung deserves applause for the dramatic improvement in brightness with the QN85F compared to its predecessor. However, there's a certain trend visible in this year's televisions – the manufacturer has worsened colour gamut coverage. Although the QN85F has a QLED panel, its result at around 90% DCI-P3 is average, and in the most demanding films, it may lead to less vibrant colours than its predecessor. Despite this drawback, the overall HDR effect is at an excellent level and truly makes a big impression in this class of devices.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

Samsung QN85F offers several preset picture modes, but out of the box, the television starts in 'Eco' mode. We could almost end the discussion here, as using this setting on such a model makes little sense – the picture is washed out, unpleasant, and far from what we expect from a television of this class. Therefore, we conducted our tests in the best available mode, which is Filmmaker mode. Its purpose is to faithfully reproduce what the directors saw during filming, and indeed, it is the setting that performs best among all factory options. However, this doesn't mean it's free from flaws.

Both in SDR and HDR, the QN85F prominently highlighted warm colours. This was due to a lack of white balance, where the blue colour was noticeably absent. Additionally, the image was sometimes overexposed – both the gamma brightness characteristic and the EOTF curve indicated that the television has a tendency to blow out scenes. In SDR, colour reproduction errors (Delta E around 4–5) were still acceptable, but in HDR, the inaccuracies became quite significant and clearly deviated from what the creators intended to show us. Fortunately, Samsung provides a wide range of calibration tools in its televisions, so – as always – we proceeded with professional calibration to see how much could be improved.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

After calibrating the movie mode, we managed to tame the colours in both modes almost to perfection – most of them did not exceed an error value of 3, which is the threshold of perceivability by the human eye. The image became more natural, fuller, and at the same time free of the overexposure that was noticeable right after taking the television out of the box. This demonstrates the significant potential that lies within the QN85F and how well it responds to precise settings. However, this does not change the fact that certain technological barriers cannot be overcome. Despite the enormous benefits of calibration, there are still limitations to the panel itself. Although the number of dimming zones has doubled compared to its predecessor, the algorithms controlling the backlighting can manipulate brightness in their own way. Sometimes this leads to slight colour inaccuracies or subtly visible halo effects around bright objects. Nonetheless, the viewing experience after calibration is really enjoyable and shows how good a screen the QN85F can be if we just take a moment for the right settings.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

Although the native tonal transitions on the QN85F perform excellently with 4K content, we don't always have to deal with the highest resolution material. This is where how the TV handles upscaling and digital image processing becomes crucial. This process is managed by Samsung's proprietary processor – AI NQ4 Gen2. In practice, it works very effectively. If visible colour banding or other undesirable phenomena appear on the screen, for instance with content from YouTube, they can easily be smoothed out using the "noise reduction" feature. Set to medium, it improves tonal transitions while not overly blurring desired details. However, it should be noted that – like in most Samsung TVs – this feature heavily interferes with film grain. Therefore, during movie screenings, it’s wise to use it cautiously to avoid losing the natural character of the image.

The upscaling itself looks very good. Test materials in lower resolutions were displayed sharply and clearly, with a lot of details. The only drawback remains the issue with overscan, which cuts off the edges of the screen. In most situations, this isn't noticeable, but with very old materials below HD quality, there may be instances where a fragment of the image from the left side gets slightly cut off.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

Motion blur and fluidity of movement in the QN85F is a topic worth discussing further because the TV is equipped not with a standard 120 Hz panel but with a 144 Hz one. The extra hertz will mainly be appreciated by PC gamers, but the very fact of having such an option can be seen as a nice addition and a sign of the times – it's hard to complain about the trend of faster panels since in practice, each of us would like the picture to be as smooth as possible. However, the most important thing is how the TV performs with typical 120 Hz refresh rates – in the case of consoles, sports, or films recorded at 24 or 30 frames per second. And here, the QN85F performs really well. In films, you can easily adjust the character of the picture thanks to the "image clarity" feature, where you'll find two control sliders. Key in the case of screenings is the one responsible for reducing motion judder. Lower values give the image a more cinematic character with preserved "frame-ness," while higher values lead to strong smoothing, reminiscent of television theatre.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.

Samsung QN85F makes a really great impression in terms of features for gamers. It has four HDMI 2.1 ports, so we can easily connect several devices at the same time. There's also Variable Refresh Rate (VRR) to prevent screen tearing, as well as Auto Low Latency Mode (ALLM), which allows the TV to automatically switch to the appropriate settings when we start the console. Additionally, it supports refresh rates of up to 144 Hz – something that PC gamers will particularly appreciate, but the very fact that such an option is available shows that Samsung is committed to full support for gamers. The Game Bar panel also deserves praise. It provides a quick overview of the most important parameters – from frame count to refresh rate mode, and even shortcuts to picture settings. Instead of digging through the entire menu, everything is at our fingertips, which proves to be really convenient in practice. However, the most interesting addition is the Game Motion Plus feature. It is nothing more than motion smoothing, adapted for the gaming world. When it’s turned on, the image becomes smoother, sometimes looking as if we’re getting several more frames, and importantly – the response delay doesn’t increase enough to interfere with gameplay. This is a solution that truly sets Samsung's 120Hz TVs apart from the competition.

[UPDATE] We have updated our tests of Samsung TVs from the 2025 model year due to the release of software version 1131, which restored the crucial gaming feature HGiG.

The only significant downside remains the lack of proper support for HGiG. This is a standard responsible for accurate tone mapping in HDR games, ensuring that brightness and contrast are displayed as intended by the creators. Without HGiG, we have to set brightness manually, which doesn’t always yield perfect results. This feature was available in previous models, but disappeared from the QN85F after one of the updates. We hope that Samsung will quickly fix this issue, and we will be monitoring to see if they succeed.